Amanda Kahan

Experience

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  Casc Administradora de Shopping Center

  Feb 2013 - Mar 2014

  Marketing Intern

  - Monitored 200 stores’ merchandise, displays and rentals , generating periodic visual standards reports.- Contributed to the design and supervision of current and future stores advertising strategies.- Implemented a new scheduling system via Excel to accommodate 7 people commercial team and 200 store's managers, avoiding unnecessary meetings and facilitating workflow.

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  Ágape Treinamentos

  May 2015 - Aug 2017

  Marketing Manager

  - Created and executed strategic marketing campaigns from brief to launch, including logo and website design, distinguishing brand from its +20 competitors and boosting sales conversion.- Set and implemented digital marketing strategy, establishing a strong social media presence on Facebook, Instagram and Twitter, increasing enrollment rates by 50%- Ensured social media accounts have engaging texts, images, and videos, getting +400 Instagram followers within 6 months. - Created My Googe Business account and reached first-page presence within 2 months using a limited budget for Google Ads (US$10/month) and SEO strategies. - Created a new communication channel (Whatsapp) to facilitate contacting incoming students, increasing enrollment by 60% within 2 months.- Implemented social media campaign that doubled likes on Facebook posts within 4 months and increased 10% new students. Show less

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  Brenda’s Hair & Beauty Salon

  Oct 2017 - May 2018

  Marketing Operations Manager

  - Drove Social Media channels as Instagram, Facebook and WhatsApp and implemented seasonal social media campaigns, increasing profit by 60%.- Created automatized communication system to reschedule periodical procedures, increasing repeat purchase rate by 65%.- Responded to customer queries in a friendly and timely manner.

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  Multiple families

  Jun 2018 - Apr 2021

  Personal Assistant

  - Managed daily schedule, run family errands, and dealt with any unexpected events, providing clients with premium family time. - Communicated clearly and effectively all demands necessary to ensure a positive relationship via accurate daily reports.

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  IMPACTability, Inc.

  Apr 2022 - now

  Marketing and Communications Manager

  - Ensure timely and effective execution of marketing campaigns- Conveys information to stakeholders through regular e-newsletters, press releases, articles, and/or website updates.- Conduct online research to identify new competitors and define compelling messaging for social media, website content, blog, and podcast outreach.- Explore the latest marketing and communication trends that can impact Non-profits and make strategic recommendations to the Board.- Prepare presentations to the Board and Volunteers to explain marketing strategies and results.- Recruit and manage a marketing & communications team to support the development and execution of marketing strategies. Show less

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  MACDC

  Jan 2023 - now

  Digital Marketing Manager

  - Direct content strategy with the internal marketing team to develop material for e-mail, blogs, web, newsletters, social media, press releases, and other communication channels.- Formulate reports and campaigns in Salesforce, calculating the organization’s performance metrics.- Supervise project deadlines to ensure on-time delivery while maintaining high-quality campaigns and reporting.- Mediate communication between external vendors, company members, and media outlets.- Edit and design content for social media and email templates, and upload content to the website. Show less