Lu-An Tsai

Experience

• 

  FunP Innovation Group

  Sept 2018 - Apr 2019

  Marketing Specialist(Management Trainee 1st Rotation)

  • Devised the funP Facebook fan page marketing strategy, which increased fans by 2000%.• Promoted funP brand through multiple channels: podcast (funPodcast), offline event (funP tipsy event) and ADM magazine column (funPoint).• Wrote a series column on a leading digital marketing magazine, AdM - funPoint.

• 

  AdHub Inc

  Apr 2019 - Oct 2019

  Product Manager (Management Trainee 2nd Rotation)

  • Managed product development of a SMB Facebook advertising payment website (adHub Member Center), where registered users reached 1000+ and quarterly active users reached 500+.• Prioritized tasks and scheduled projects with R&D team to make on-time deployment. • Optimized products through iterations and based on user feedback/behavior analysis (using the scrum development process).• Designed website mock-up and user flow with stakeholders and R&D team by using Sketch and Azure RP.

• 

  AdHub Inc

  Oct 2019 - Jul 2020

  Product Planner (Management Trainee 3rd Rotation)

  • Managed product development of a SMB Facebook advertising payment website (adHub Member Center), where quarter revenue reached 3,000,000 NTD+.• Collaborated with the sales team to deliver new feature.• Integrated internal accounting system with Member Center to ease the sales team’s paperwork load and divert their focus on high value business goals.• Collaborated with the account manager team to integrate multiple advertising channel data into one platform (data studio) and auto-generate reports to provide clients with data in real time. Show less

• 

  Allxon Inc.

  Apr 2021 - now

  1. Assisted in planning Allxon subscription-based products: managed large-scale edge computing device solutions through cloud webpages (including collaboration between cloud webpages and local software).2. Assisted in planning Allxon cloud product webpage functions, and collaborated with edge computing device software engineers when necessary to plan related functions.3. Clarified market and customer needs, proposed product development specifications, and coordinated with stakeholders such as engineers, UI designers, marketing, sales, outsourced UI designers, etc., to ensure new features are launched and optimized, and prioritized each feature.4. Planned projects: integrated third-party cybersecurity products with Allxon products, planned Google Analytics data tracking, HubSpot integration, and optimized webpage and software UI/UX. Show less

  • Frontend Web Developer

    Sept 2023 - now

  • Release Manager

    Mar 2022 - Sept 2023

  • Growth Product Manager

    Apr 2021 - Mar 2022