
Renato Siqueira
Freelance Writer

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About me
Social Media, Influencer Specialist, Marketing Content Manager, Community Manager, and PR
Education

Colegio Marista Arquidiocesano
1995 - 1998High School
Universidade de São Paulo
2000 - 2008Bachelor's Degree B.A, Portuguese, Japanese Bachelor in Japanese and Portuguese Culture and LiteratureInterested in Japanese Culture I entered University aiming to learn more about Japan, the language and his people. Learn Portuguese Culture and Literature was a Plus for me who worked as a writer for so long time.
Experience

Editora Escala Ltda
Dec 1998 - Dec 1999Freelance WriterWrite articles about the Game Industry, reviews and previews of games for the weekly Gamers Magazine;Gamers was one of the most known game magazines in the history of Brazil game industry. Because it was cheap, but made with heart in a time game capture videos, youtubers and internet don't even exist around here.

Conrad Editora
Jan 2000 - Nov 2004Editorial WriterWork for all magazines of the company (Heroi, Nintendo World, Pokemon Club, Dragon Ball, Saint Seiya, Clube, Vagabond and books in general)Responsibilities: • Write articles about the Game industry, reviews and previews of games; • Write Movie Critics; • Jornalistic Coverage of events; • Japanese translation and revision;

BDT Studio
Jan 2005 - Dec 2005Guest Staff ActorResponsibilities: • Be an support actor in a TV program who teaches japanese language to Brazilian Natives living in Japan;

Penpas
Jan 2005 - nowContent CreatorMy webpage and company in Brazil. On the website, I blog, vlog and act as an Independent writer, influencer and editor talking about the geek universe (videogames, tech, movies, comics, anime, manga, events card games and such). Working for 19 years in the brazilian market, on my company, besides content producer, I am a translator, writer, content marketing manager, PR strategy manager and social media for third party companies interested in hire my experience.

Focus Filmes
Jan 2006 - Dec 2006Freelance TranslatorResponsibilities: • Translate 3 series of japanese animation to portuguese for DVD release (Fullmetal Alchemist, Captain Tsubasa Road to 2002 and Hunter X Hunter); • Structure subtitles localization; • Identifies video content that may require revision to better suit the tastes of consumers; • Responding to the inquiries of the Copyright owners; • Final revision of the product;

Video Trade Company
Jan 2007 - Jun 2007Freelance TranslatorResponsibilities: • Translate 46 episodes of a japanese animation series to portuguese for DVD release; • Structure subtitles localization; • Identifies video content that may require revision to better suit the tastes of consumers; • Final revision of the product;

FCNB
Jul 2007 - Jul 2017ProducerResponsibilities: • Be a producer for a Concert inside of a Japanese Pop Culture event; • Invite japanese singers and negotiate all conditions to visit Brazil; • Communicate with japanese record companies; • Make sure every condition that has been negotiated previously to be fulfilled;

Virgula S/A
Jan 2008 - Sept 2008Home Page EditorVirgula is a internet website with information, news and entertainment from Jovem Pan Business Group.Responsibilities: • Keep the Homepage of Virgula Up to date; • Communicate with all content provider departments of the website and decide the most important matters to update homepage; • Manipulate images to fit in each website section;

Tambor Digital
Oct 2009 - Nov 2010Editor in ChiefEditor in Chief at Nintendo World Magazine. Only Official Nintendo Magazine in Brazil.Responsibilities: • Set articles, interviews, edit and organize each edition of the magazine; • Manage a team of In-House and out of office journalists, game testers and photographers; • Ensuring quality of the edition project each month; • Keep strong communication with Nintendo Latin America Department to decide key objectives; • Communicating with the outside Third Party companies effectively to keep magazine up to date; • Played an important role in making decisions to growth the respectability of the organization; • Discussing different marketing strategies with the team and implementing them to develop the organization's performance; • Ensuring maintenance of a good relationship of the team mates with the other team members and staff; Show less

Adrenaline
Jan 2011 - Feb 2011Freelancer EditorReporterResponsibilities: • Set articles, interviews, edit and organize each edition of the magazine; • Manage a team of In-House and out of office journalists, game testers and photographers; • Ensuring quality of the edition project each month; • Keep strong communication with Nintendo Latin America Department to decide key objectives; • Communicating with the outside Third Party companies effectively to keep magazine up to date; • Played an important role in making decisions to growth the respectability of the organization; • Discussing different marketing strategies with the team and implementing them to develop the organization's performance; • Ensuring maintenance of a good relationship of the team mates with the other team members and staff; Show less

PlayTV
Jun 2011 - Nov 2014Web Content ManagerEditor in Chief and Content Manager of web based website Create a team to rebuild the websites of the company Play TV (cable channel specialized in movie, music and videogames);Developed brand strategy and statistics systems; Advertising Revenue strategist;Social Network brand development;Generated new development deals;Managing all the content creating a link with tv and internet;Develop the company Social Network (Twitter Accounts, Facebook Fan Pages, Google Plus);Keep strong communication with future investors and clients;Create content in general (Write articles, Write for TV, Take Pictures, Produce interviews and Basic Video Editing) Show less

Dico株式会社
Jul 2014 - Aug 2014Freelance TranslatorTranslated some Mobile Games to a Japanese Company for the Brazilian Market.

Uplay
Aug 2015 - Dec 2016ProducerUplay is an independent tv show about videogames and some pop culture in general (movies, toys, Comics, manga and anime) with an hour long, displayed in a channel called TV União aired from north and nothwest of Brazil, but audience can check the show at our capital Brasilia as well. We say it is an open signal, different from Cable TV because it is free of charge for anyone who have a tv set (https://pt.wikipedia.org/wiki/Rede_Uni%C3%A3o). The Uplay have a captive audience off the main cities of the country (Rio and Sao Paulo). It is aired every Sunday at 1 pm with rerun on fridays at 10pm. All in prime time. Oh, and they have an YouTube channel that are being reshaped, but you can take a look: https://www.youtube.com/user/canaluplay- Edit, produce and direct articles in video Show less

Sato Company
Mar 2018 - Oct 2018Marketing Content Manager and PRI was responsible for all the marketing strategies related to Sato Company products on social network. Movie festival and web series for the brazilian market (VOD and SVOD). Also, I was the head of PR, writing an sending all the press releases and keeping a good relation with journalists and influencers.

Rua34
Nov 2018 - Jul 2019Chief Marketing Officer, Social Media Analyst, Content Creator, Community Manager and PRI worked in two major projects of Rua 34. "The Lyrid Beauty of Monsters: 10 years of The Art of Tim Burton", an exhibition made in Brazil with Tim Burton Office and the artists curator Jenny He for the CCBB Brasilia. I was also involved in the release and production of The Lord of The Rings in Concert: The Fellowship of The Ring in Brazil with sold out tickets in 3 of the 6 presentations in the cities of São Paulo, Porto Alegre and Rio de Janeiro with plus 19.000,00 tickets sold. To this projects my position was a mix of CMO, CCO, PR, Social Media, Content Creator, Community Manager, Performance Analyst and designer. Show less

Art Entretenimento
Aug 2020 - nowGerente de comunicação e relações públicasAtuo como Gerente de Comunicação e Relações Públicas, liderando estratégias para amplificar a presença de influenciadores e criadores de conteúdo digital em diversas plataformas. Entre os talentos com os quais trabalho estão grandes nomes do cenário gamer e do entretenimento, como Nyvi Estephan e Camilota XP.Com experiência em assessoria de imprensa, branding e marketing digital, trabalho para construir narrativas sólidas que destacam a autenticidade e o talento dos nossos representados. Sou apaixonado por conectar pessoas e criar oportunidades que transformem influenciadores em marcas memoráveis. Show less

Gixer Entertainment
May 2024 - nowGerente de MarketingComo Marketing Manager na Gixer, lidero as estratégias de posicionamento e divulgação do jogo Changer Seven, um projeto que combina a ação eletrizante dos jogos indie com a estética clássica do tokusatsu japonês.Minhas principais responsabilidades incluem: • Desenvolvimento de campanhas criativas para expandir o alcance do jogo em mercados globais. • Construção de uma forte presença digital para engajar jogadores em plataformas como Steam e redes sociais. • Gestão de parcerias com criadores de conteúdo e influenciadores para amplificar o impacto da marca. • Coordenação de eventos e ações especiais, conectando o público com o universo único de Changer Seven.Estou comprometido em entregar experiências de marketing que emocionem e inspirem jogadores ao redor do mundo, sempre focando em estratégias inovadoras e no fortalecimento da comunidade gamer. Show less
Licenses & Certifications

Japanese proficiency test - Level 2
Languages
- poPortuguese
- enEnglish
- jaJapanese
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