Mariana Orefice

Experience

• 

  FEA Júnior USP

  Nov 2012 - Sept 2013

  Junior Manager

  Organization and management of social and academic events as well as leading the sustainability strategy of the junior enterprise of FEA USP.

• 

  Monsanto Company

  Jan 2015 - Aug 2019

  I led efforts to provide an exceptional customer experience in Brazil and Argentina. Managing a portfolio of 500 clients, I employed a proactive approach, utilizing videoconferences, WhatsApp, and phone calls to engage clients based on their journey and NPS indexes, which resulted in a 60% retention rate during the first commercial year of FieldView Brazil.Additionally, I played an important role in the Marketing Cross-Functional team, contributing and participating in internal and external events, as well as training the sales team on our product value proposition. I also participated in some marketing initiatives such as the implementation of Braze (a customer engagement platform). Show less I was responsible for the Facebook content strategy of the Deltapine brand in Brazil, working closely to technical cotton teams to ensure the correct messages and approaches. Simultaneously, I managed the development of offline materials and worked as a PMO of the import process for new cotton technology, working with the Trade and Compliance Teams.Additionally, I developed a database of cotton growers in Brazil, providing crucial insights for the cotton manager to make informed decisions. My responsibilities also encompassed monitoring budget and SG&A. Show less

  • Customer Experience Analyst @ the Climate Corporation

    Jan 2018 - Aug 2019

  • Customer Experience Analyst Jr @ the Climate Corporation

    Jun 2016 - Dec 2017

  • Marketing Intern - Cotton

    Jan 2015 - Jun 2016
• 

  Bayer

  Aug 2019 - now

  As a Brand and Acquisition Manager, I am specialized in developing and executing comprehensive brand strategies to fuel audience and user growth across multiple marketing channels. During this period, I:- Led brand and acquisition strategies, increasing brand awareness by 25% through integrated digital and offline campaigns.- Developed and executed inside sales strategies, contributing to 30% of the brand’s total sales in 2024.- Managed cross-functional teams and aligned global, regional, and digital strategies to ensure consistency and efficiency in communication.- Designed content marketing, website and CRM strategies, leveraging customer insights to maximize engagement and conversions. Show less I was responsible for on/offline communication strategy, ensuring a cohesive brand message across all marketing channels. - Expanded digital engagement, increasing social media interactions by 40% through relevant content and targeted campaigns.- Led FieldView’s presence at Agrishow (the biggest ag fair in Latin America), delivering an immersive experience and strengthening brand perception in the industry.- Planned and executed digital commercial campaigns and PR campaigns, driving 55% of the brand’s sales in 2022.- Managed influencer relations and media outreach to reinforce the brand’s reputation in the agricultural sector. Show less As a Content Marketer, I was responsible for marketing strategies that build a brand identity and online presence through the creation of multimedia content online. This involves developing content strategies, growing an online community, and tracking that community’s growth.- Developed SEO-driven content strategies, increasing organic traffic and strengthening the brand’s digital presence.- Reshaped product value propositions to improve customer acquisition and retention.- Implemented agile methodologies within the LATAM marketing team, optimizing workflows and increasing operational efficiency. Show less I supported the marketing strategy of FieldView, the digital platform of Bayer, specializing in crafting landing pages to boost campaigns while ensuring a seamless and engaging user experience. Simultaneously, I played a key role in developing commercial materials and structuring internal communication flows, contributing to building a cohesive and effective brand narrative.My responsibilities extended to supporting customer segmentation analysis and implementing knowledge transfer strategies. Additionally, I was responsible for the area budget management. Show less

  • Product Marketing Manager

    May 2024 - now

  • Brand and Acquisition Manager LATAM

    Oct 2022 - May 2024

  • Marketing Communication Coordinator

    Sept 2021 - Oct 2022

  • Sr. Content Marketing Analyst LatAm

    Jul 2020 - Sept 2021

  • Marketing Analyst LatAm @ The Climate Corporation

    Aug 2019 - Jul 2020