Rishika Saraf

Experience

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  Emami Ltd

  Apr 2019 - Jun 2019

  Marketing Intern

  - New Product Development- Understood competition landscape and identified need gaps in existing Portfolio- Worked on Packaging Development: label designs, feasibility check, filling trial and transit trial- Worked on the POSM Development, SKUs and pricing of the new product

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  Metvy

  Apr 2020 - Jun 2020

  Business Development Intern

  - Given Letter of Recommendation (LOR) for excellence in work- Suggested user acquisition ideas & revenue generation streams- Preparation of pitch and proposal for potential clients- Converted and collaborated with top universities across India, like IIMs, XLRI, IIT etc.- Structuring of tasks & preparation of content for student webinars, market research, branding, changing marketing strategies etc.

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  Rapido

  Jan 2021 - May 2024

  • Handling 50+ active partnerships at any given point of time• Building cost-effective acquisition channels leading to 200% increase in ROI, contributing toward growth• Running partner-funded cashbacks and instant discounts, aiding in 35% higher retention and 110% increase in adoption• Started round-the-clock offline branding exercises for long-term assets at 7 paisa per eyeball• Contributed towards GTM Strategy for hyper local branding, Ads and Cabs by facilitating distribution channels and promotional opportunities for new initiatives Show less

  • Manager

    Apr 2023 - May 2024

  • Associate Manager

    Jul 2021 - Mar 2023

  • Management Trainee

    Jan 2021 - Jun 2021