Darcy Kessler

Experience

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  Ultimate Electronics

  Feb 1999 - Apr 2000

  Marketing Database/Promotions Coordinator

  Marketing Database• Maintained Direct Mail Customer database of over 2.7 million customers. • Created mailing lists and accompanying analysis of $1.1 million-dollar direct mail campaign.• Performed customer behavior shopping analysis (i.e. Cross-Sell, Period Comparisons, Lift, Segmentation).Promotion Coordination• Coordinated monthly advertising of in store sales events for 31 stores.• Developed and executed marketing materials for Ultimate Electronics “Rock into Summer” promotional sales events.• Coordinated corporate sponsorship with the Colorado Rockies in association with DirectTV.• Coordinated and executed marketing materials and in-store advertising for new store Grand Opening events.• Served as direct contact between Advertising Department and store management. Show less

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  Continental Promotions Group

  Aug 2000 - Nov 2000

  Promotion Coordinator

  • Coordinated rebate promotions for over 25 clients such as Intel, Sony, and Maytag.• Worked directly with client on rebate creation, printing, shipping and fulfillment.• Maintained invoicing and accounts receivable for each client.

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  International Cruise & Excursions (ICE), Inc.

  Nov 2000 - May 2001

  Membership Marketing

  • Managed and developed all Membership Marketing programs from conceptualization to implementation.• Managed all Business Marketing Alliances throughout Vacation Ownership Industry.• Managed all Business to Consumer Marketing such as Direct Mail Promotions, Membership Marketing Collateral, Technology Marketing Creation, E-Marketing Campaign.

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  ACME Manufacturing Company, Inc.

  Sept 2001 - Aug 2005

  Marketing Manager

  • Managed the development and production of all marketing and sales collateral for both Acme Manufacturing (formerly The Steelworks Corporation) and the door hardware division, Nostalgic Warehouse. This included Brand Development and Recognition, Customer Retention, Print Advertising, Point of Purchase advertising, Product Packaging and Trade Show Marketing.• Managed design, printing and distribution of all marketing collateral as well as assisting sales force in introduction and implementation of new products with current and potential customers.• Developed and actively managed yearly marketing budget for both The SteelWorks and Nostalgic Warehouse.• Established and maintained a consistent corporate image through all product lines, promotional materials and events. • Lead the development and launch of new products from up front planning and product sourcing through development and production of marketing materials for execution.• Served as liaison with outside agencies contracted to assist with Marketing Development. Show less

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  Allstate Insurance Company

  Aug 2005 - Jan 2009

  Regional Marketing Consultant

  • Developed and executed regional marketing sponsorships that included Race for the Cure, Rocky Mountain Showdown, Cherry Creek Arts Festival, 9News Food Drive and many more.• Developed regionally funded advertising campaigns which included negotiating television advertising buys, filming commercials tags and commercial placement as well as print advertising placement in publications throughout the region.• Managed territory advertising and sponsorship budget of $500,000.• Developed and executed Regional Marketing Kick-off Events held for Agency owners in each market. Events included national speakers, break out educational marketing sessions and panel discussions.• Served as West Central Regional Marketing Consultant to all Allstate Agency Owners in Colorado, Montana and Wyoming as well as Financial Services Marketing Consultant to all Financial Specialists in 9 state region.• Performed one-on-one consultations with individual Allstate Agency Owners focused on developing the agencies’ marketing plans including, but not limited to, print, television, sponsorships, and direct mail. • Direct mail programs focused on obtaining new leads, cross-selling current customers and customer appreciation. Show less

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  Show of Hands Gallery

  Jul 2014 - Nov 2016

  Website Management

  • Creating weekly web postings of gallery news and events.• Copywriting and posting all new products into online store.• Creating weekly e-newsletters to email base using Constant Contact and analyzation of campaign effectiveness.• Developing in-store flyers for special artists and community events and promotions.

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  Allstate Insurance Company

  May 2015 - Aug 2015

  Marketing Contractor

  • Executed lead generation process for select Allstate Independent Agents through in-house cross-sell systems.• Developed and executed online search for Licensed Specialists to work in Independent Agencies.• Collaborated with Sales Leaders and Regional Management to ensure follow through and execution of provided leads with Allstate Independent Agents.

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  Allstate

  Nov 2016 - now

  • Collaborating with Sales Leaders to develop strategies to optimize marketing programs and achieve sales goals • Mobilizing teams and executing strategies to deliver marketing programs and resources to the field• Developing and executing countrywide Marketing Blueprint education and enrollment support for sales leaders and sales force to encourage enrollment• Managing the dissemination and execution of national and local marketing programs and sponsorships in the field• Collaborating with Marketing partners to develop and launch test and learn marketing programs • Developing metrics and reporting to assess effectiveness of marketing programs• Representative from Agency Channel Marketing on Employee Council focusing on employee development and building of a strong team culture Show less - West Central Region Senior Marketing Consultant to Allstate Agency Owners and Financial Specialists in Colorado, Wyoming, Montana, North Dakota and South Dakota- Perform one-on-one consultations with individual Allstate Agency Owners to assist in development of personalized agency marketing strategies focused on agency growth, digital presence, lead generation, customer satisfaction and marketing education.- Manage development and execution of regional “LSP Forum”. Education events created for agency licensed sales professionals. Hosted 14 events across 9 state region which included topical speakers, break out educational marketing sessions and panel discussions.- Drive Digital engagement for entire regional agency force. Educate and assist agents in developing and implementing digital presence tactics to drive agency growth. Create and distribute monthly Website Wednesday Newsletter providing agents industry specific digital news, social media posting ideas, internal digital resource education and much more. West Central Region ranked #1 country wide in digital engagement tactics 2017, 2018 & 2019.- Develop and coordinate regionally co-funded digital advertising campaigns with select agents across the region to include Facebook geo-fencing and lead generation tactics.- Project Manager for regional Allstate Life & Retirement best practice marketing program. Coordinate with Senior Sales Leaders on current best practices used within agency force. Create one-pagers to assist sales leaders in promoting best practices across agency force. Show less

  • Marketing Manager

    May 2023 - now

  • Associate Marketing Manager - Go-To-Market Strategy and Implementation

    Oct 2020 - now

  • Senior Marketing Consultant

    Nov 2016 - Oct 2020