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Kim Fay

Kim Fay

Lifeguard

Followers of Kim Fay413 followers
location of Kim FayBern, Berne, Switzerland

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  • Timeline

  • About me

    Junior Product Line Manager Apparel Snow & Beach at IIC-INTERSPORT International Corporation GmbH

  • Education

    • COMNICIA

      2021 - 2021
      Pilotage de la Stratégie de CRM - CRM Strategy Management Marketing

      • Réaliser une étude de la clientèle en s'appuyant sur les données clients du CRM et e-CRM (vision client unique, personas, outils de récoltes de données, mesure de la satisfaction)• Développer et approfondir la relation client (digitalisation, le capital client, culture de la relation client)• Optimiser l'expérience client (satisfaction, fidélisation, parcours omni-canal)• Maîtriser les pratiques et outils de GRC et fidélisation client (marketing relationnel, marketing automation… Show more • Réaliser une étude de la clientèle en s'appuyant sur les données clients du CRM et e-CRM (vision client unique, personas, outils de récoltes de données, mesure de la satisfaction)• Développer et approfondir la relation client (digitalisation, le capital client, culture de la relation client)• Optimiser l'expérience client (satisfaction, fidélisation, parcours omni-canal)• Maîtriser les pratiques et outils de GRC et fidélisation client (marketing relationnel, marketing automation, lead nurturing, génération de leads, évaluation des actions de fidélisation, gestion de l’insatisfaction client)• Les spécificités sectorielles de la GRC (service vs. retail, B2B vs B2C)• Piloter ses campagnes d’e-mailing (newsletter, campagne A/B testing, audience, analyse des résultats, fonctions avancées)• Organiser le suivi administratif d’une vente (droit du commerce, facturation et règlements, outils digitaux)• Maîtriser un CRM : Salesforce Show less

    • Amsterdam University of Applied Sciences

      2013 - 2018
      International Sports, Management and Business

      A head for business and a heart for sports ! - 4 year Bachelor Degree (Master) focused on management and business within the international sports industry.MANAGEMENT • Facility and Event Management• Management and Organisation• International Sports Management• Project Management• Strategic Management• Human Ressources Management• Strategic Consulting• Intercultural Communications• Personal Professional DevelopmentBUSINESS• Entrepreneurship… Show more A head for business and a heart for sports ! - 4 year Bachelor Degree (Master) focused on management and business within the international sports industry.MANAGEMENT • Facility and Event Management• Management and Organisation• International Sports Management• Project Management• Strategic Management• Human Ressources Management• Strategic Consulting• Intercultural Communications• Personal Professional DevelopmentBUSINESS• Entrepreneurship Theory• Corporate Social Responsibility• Marketing• Finance & Accounting• Economics• Sales• ResearchSPORTS• International Sport Structures• Sports Psychology• Sports and Culture• Sports Policy• Sports and Society• Sports Media• Global Sports Events• Legal Aspects of Sports Show less

    • University of Newcastle

      2017 - 2017
      International Sports, Management, and Business

      Exchange semester with Amsterdam University of Applied SciencesMINOR:• Social Entrepreneurship• Creating and Managing Brands• Consumer Behaviour• Foundation of Media Production

  • Experience

    • SDIS 74

      Jun 2013 - Aug 2019
      Lifeguard

      • Seasonal lifeguard position during summer periods between 2013 and 2019.

    • Section 8 Snowsport Institute

      Feb 2015 - Apr 2015
      Marketing Assistant

      • Product (Snowsport Instructor Course) marketing, creation of digital marketing materials, website analysis.

    • Takamaka sport nature & teambuilding

      Feb 2016 - Jun 2016
      Assistant Project Manager

      • Project Management: selling and organising outdoor activities for both individual customers and businesses.• Consultancy report: strategic consulting to enhance brand image.

    • DECATHLON FRANCE

      Sept 2016 - Dec 2016
      Sales Associate

    • Headnorth AS

      Dec 2016 - Mar 2017
      Independent Consultant

      • Market research and analysis of the european ski touring tourism industry and its media / communication channels• Consultancy report

    • Salomon

      Sept 2017 - Mar 2018
      Junior Product Line Manager

      Internship validating the International Sports, Business, and Management Bachelor Degree at the Amsterdam University of Applied Sciences.INTERNSHIP TASKS • Identify trends, as well as market, customer and retailers needs• Carry out competitive studies, collect the comments from the sales channels, buyers or markets in order to help develop product lines• Design the offer structure and follow-up the completion of the offer• Carry out briefs produced with the development, design and communication teams• Design sell-in tools (catalogue, go-to-sell document)• Assist the Commercial Manager in several tasks : extract relevant data from systems to build accurate and relevant reports for the sales and commercial teams• Prepare the product presentations to key accounts and countries• Coordinate commercial event organizationGRADUATION PROJECT• Research report: ‘How can SALOMON become a leader in alpine skis to young devoted skiers between the age of 6 and 19 years old in France?’ Show less

    • Danisports

      Dec 2018 - May 2019
      Seasonal Sales Associate

    • Apex 2100

      Oct 2019 - Jul 2020
      Facility and Logistics Manager

      • Global Logistics Operations: ensuring smooth running of the athletes’ program – travel arrangements, accommodations, activities, etc. while at the Academy as well as when abroad for training camps or competition.• Facility Management: management of the academy building – purchasing of all needed supplies, managing cleaning teams, partly managing construction works, intervening in case of damages (leak, power-cut, etc.).• Commercial Development: development of the commercial activity of the Apex building, sales of facility infrastructures to groups and sports teams, project and event management. Show less

    • INTERSPORT Group

      Jul 2020 - Apr 2021
      Seasonal Sales Associate

    • INTERSPORT Group

      Sept 2021 - now

      • Junior Product Line Manager Apparel Snow & Beach

        May 2023 - now

      • Trainee Product Line Manager Apparel Snow & Outdoor

        Sept 2021 - May 2023

  • Licenses & Certifications

    • SSIAP 1 - Diplôme d'agent des services de sécurité incendie et d'assistance à personnes

      FORMATION CONSEIL EN SÉCURITÉ
      Sept 2019

    • BNSSA -Brevet National de Sécurité et de Sauvetage Aquatique (Lifeguard)

      Ministère de l'Intérieur
      May 2013

    • Brevet de secouriste - PSE1 & PSE2 (Premiers Secours en Equipe 1 & 2)

      Ministère de l'Intérieur
      Apr 2013