John Ko

Experience

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  Viacom

  May 1993 - Jan 2005

  Manager, Marketing

  Generated $10M+ annually in additional media value to support key channel priorities through affiliate incentives, strategic partnerships and promotional opportunities.Created customized promotions with regional and local retailers (Game Stop, Blockbuster, local bars, etc) to extend the brand and to generate incremental business for cable affiliates.Negotiated partnerships with Hilton Hotels and the Star Trek franchise to conduct customized local promotions in 20 major markets (NY, LA, Chicago, Philly, etc).Created an Affiliate Toolkit to help clients with the re-branding of TNN to Spike TV. Show less

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  Spike TV

  Jan 2005 - Oct 2006

  Manager, Consumer and Event Marketing

  Facilitated multi-million dollar consumer and trade campaigns with media agencies, promotional marketing companies and creative organizations.Developed innovative experiential marketing opportunities for Ad Sales clients to experience and sample the brand.Negotiated marketing and promotional partnerships with third party partners including: UFC, TNA, FHM and Minor League Baseball.Managed Spike TV’s Pro-Social Campaign: Check Up Or Check Out.Responsible for $18M Marketing Budget: Planning, Tracking and Forecasting. Show less

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  WIZARD ENTERTAINMENT

  Oct 2006 - Jun 2007

  Marketing Director

  Developed strategic direction to build awareness for the company’s three core business sectors: publishing, live events and e-commerce.Re-launched company’s brand presence which included: logo and website redesigns, multi-platform consumer advertising campaign and press/local events.Negotiated key partnerships with the US Postal Service, LA Staples Center and the WWE.Managed national and local media planning and buying process with media agencies.

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  QUBO --Owned by ION MEDIA NETWORKS

  Feb 2008 - Apr 2012

  Director, Affiliate Marketing

  Strategize with Management on the development of consumer, distribution and press campaigns to increase brand awareness and drive consumer demand for the networks.Create innovative and customize promotional opportunities for distribution clients that focuses on their core revenue streams (acquisition, retention and upgrades).Identify unique opportunities and develop strategic partnerships to extend brand presence beyond the television arena. Partnerships includes: mall tours, book fairs, museum exhibits, hospitals, doctors offices, etc. Show less

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  ION Media Networks

  Apr 2012 - Nov 2014

  Marketing Director

  Lead marketing team to support distribution sales with marketing campaigns, brand awareness and trade show presence.Spearhead digital network taskforce, and managed the day to day operations of ION Media Networks children’s network Qubo and women’s lifestyle network ION Life. Areas include: marketing, programing, acquisition, sales, traffic, creative and on-air production.Partner with sales team to develop goals, strategies and opportunities to increase year to year revenue growth; including sponsorships, brand integrations and customize events. Show less

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  Haynes & Company

  Feb 2015 - Jun 2016

  Business Consultant

  Managed competitive research on several major accounts including Target, Footlocker and Best Buy.Provided field support and in-depth analysis on consumer interactions with clients and their products/services.

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  Emerge

  Jun 2016 - Jul 2017

  Business Consultant

  Managed and executed marketing campaigns for client within their customer phone channel spaceBecame a subject matter expert and developed multi-departmental process changes which increased efficiency by 25% and compliance accuracy by 100%.

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  American Express

  Jul 2017 - now

  Partnered with marketing teams to develop and execute 1,000+ marketing treatments generating 100M+ in revenue.Established strong collaborative relationships with key partners to increase overall team performance and removed legacy processes which reduced team workload by 15% and company risk by 100%.Developed, mentored and lead a team of 14 highly successful Analysts.

  • Senior Manager, Operational Excellence, Enterprise Digital Analytics

    Feb 2021 - now

  • Manager - Customer Marketing Enablement Team

    Jul 2017 - Feb 2021