
Jaap Schepers

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About me
Online Marketing Strategist and Teacher
Education

Junior Management Circle - Vaillant Group
2010 - 2011Certificate ManagementThis is a 2-year international program with participants from all Europe. The ultimate goal of this course is to gain knowledge of managing and leadership in relation to business strategy.

St. Lucas
1998 - 2001Designer Design, Presentation, Communication
Fontys
2001 - 2005Bachelor Marketing Communication
Beeckestijn Business School
2008 - 2009Post HBO E-marketing
Experience

AWB / Vaillant Group NL
Sept 2006 - Mar 2008In this roll I worked together with the Country Manager on the brand guidelines, fairs, documentation, promotion concepts, press and futher marketing mix. From this position I was being asked to take the roll as Brand Manager of AWB and become the E-marketeer for the Vaillant Group Netherlands.
Marketing Advisor
Sept 2006 - Mar 2008Marketing Assistant
Sept 2006 - Sept 2007

Vaillant Group NL
Sept 2008 - Sept 2009E-marketeerWithin this roll I was responsible for the online marketingmix. The corporate website, the Loyalty program, dealerpromotions, SEO and mobile marketing where part of my supervision. The essential goal was focused on lead generation whithin our B2C target segments. From this roll I got promoted to Online Marketing Manager of the International Saunier Duval Brand Group.

AWB / Vaillant Group NL
Dec 2008 - Sept 2009Brand responsibleAs a Brand Manager I was responsible for the external communication and brand experience of AWB. Besides maintaining the brand guidelines I was controling the budget, being the contact for the press, managing the relation program and supervising the fairs.

Saunier Duval Brand Group
Sept 2009 - Jun 2011International E-Marketing ManagerWithin Europe I was responsible for the developement and implementation of an European Internet strategy with focus on B2C and B2B. Creating a platform suitable for every country to gain the ultimate user benefit was the main challenge. Training the different European brand units to master the diciplines of SEO, SEA and Social media was essential for succes.

Schoenenreus
Apr 2011 - Jun 2012E-commerce ManagerBeing responsible for developing and coordinating a online strategy with the weight on direct sales. Focus fields are bringing logistics, Finance and Marketing together in the online value chain.

Afdeling Online
Jun 2012 - nowDirector, Online Marketing Strategist & TeacherWij zijn Afdeling Online, een bureau dat haar opdrachtgevers sterk maakt in Digitale Marketing. We doen dat op drie manieren: we nemen werk uit handen, we leveren de juiste Digitale Marketeers voor de teams van onze opdrachtgevers en we coachen en leiden op. Onze specialisten zorgen ervoor dat digitale marketing dé motor wordt om ambities te realiseren. Wij geloven erin dat we onze kennis en ervaring delen en overdragen. Zo bouwen we samen aan een digitale toekomst, met direct resultaat. De sleutel hiervoor is teamwork: als wij jouw collega marketeer worden, bereiken we het meest optimale resultaat.Doceren is een grote passie van mij. Ik geef met regelmaat workshops, trainingen, cursussen en presentaties. Show less

Call for Action
Sept 2013 - nowAssociate
Itch.nu
Feb 2025 - nowEigenaar
Licenses & Certifications

Google Certified Educator
GoogleMay 2020
Google Ads Search Certification
GoogleJan 2010
Factor-C Training Omgevingsbewust werken
PubliecJun 2020
NIMA Senior Digital Professional (SDP)
NIMA, Nederlands Instituut voor MarketingNov 2020
Google Analytics Certification
GoogleJul 2020
Hubspot Inbound certified
HubSpotFeb 2018
Languages
- enEngels
- duDuits
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