Matthew Silk

Experience

• 

  Victoria Racing Club

  May 2010 - Nov 2010

  Membership Officer (Contract)

  • Ongoing management of the VRC’s 30,000+ membership database in the lead-up to and during the membership renewal period• Management of the fulfilment of owners’ ticketing during the 2010 Melbourne Cup Carnival

• 

  J. Walter Thompson Melbourne

  Nov 2010 - Sept 2013

  • End-to-end management of Ford’s brochure marketing materials - including asset creation, editing, copywriting and proofing - across the entire vehicle portfolio • Manager of the internal production process that produced Chemmart’s 17 annual catalogues• Managing the development process of Chemmart’s local area marketing communications materials

  • Account Executive Ford Australia

    Jun 2011 - Sept 2013

  • Account Executive Chemmart Pharmacy

    Nov 2010 - Jun 2011
• 

  J Walter Thompson Melbourne

  Sept 2013 - Oct 2014

  Account Manager Ford Australia

  • Agency lead and campaign manager for all Ford Fleet marketing communications

• 

  Clemenger BBDO

  Oct 2014 - Feb 2017

  • ATL campaign delivery of AusPost/StarTrack’s new product launch advertising communications. Including strategy development, creative development and creative execution• Launch and management of StarTrack’s ongoing B2B and B2C social media presence across Facebook, Twitter, LinkedIn and Google Plus – from strategy to execution, including content creation and content marketing• Provide wider strategic input for the ongoing development of the StarTrack brand• Creation and launch of the Draftstars (Crownbet, Fox Sports, Channel 7) product and brand, including brand positioning and ATL launch communications materials Show less • End-to-end management of Mercedes-Benz’s award-winning (2016 DMA Echo Awards) GLC BTL launch initiative. This included eDM, DM, animation, landing page and analytic development (Google Analytics)• Development of prospecting and customer journeys for the launch of a number of new Mercedes-Benz vehicles including: GLE, GLE Coupé and GLC• Creative development and copywriting of customer and prospect launch communications via eDM and bespoke DM marketing initiatives• Analysis, review and reporting of Mercedes-Benz online owners’ portal (Google Analytics) Show less

  • Account Manager AusPost/Startrack and Draftstars

    Jan 2016 - Feb 2017

  • CRM Account Manager Mercedes-Benz

    Mar 2015 - Mar 2016

  • Account Manager Carlton United Breweries

    Oct 2014 - Mar 2015
• 

  Honda Australia Motor Vehicles

  Feb 2017 - Sept 2018

  Brand Communications Specialist
• 

  Tabcorp

  Sept 2018 - Feb 2022

  • Marketing Manager - Brand & Campaigns

    Mar 2021 - Feb 2022

  • Marketing Manager Racing

    Sept 2018 - Mar 2021
• 

  Coles Group

  Feb 2022 - now

  Marketing Manager - Brand & Content