
Chris Akers, CMP
Event Planner

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About me
Creating impactful experiences through events
Education

West Charlotte High School
1990 - 1992
Appalachian State University
1992 - 1994Activities and Societies: Alpha Delta Pi

University of North Carolina at Chapel Hill
1994 - 1996BA JournalismActivities and Societies: Alpha Delta Pi
Experience

Capitol Events
Jun 1996 - Jan 1997Event PlannerDestination Management Company implementing aspects of corporate and association events in Washington, DC.

Impeccable Meetings & Events
Mar 1997 - Aug 1997Event PlannerDestination Management Company implementing aspects of corporate and association events in Philadelphia, PA.

Charlotte Arrangements
Sept 1997 - Aug 1998Event PlannerDestination Management company implementing aspects of corporate and association events in Charlotte, NC.

Presbyterian Hospital
Dec 1998 - May 1999Executive Assistant (Foundation)Temporary position assisting the hospital's Foundation with fundraising events such as a golf tournament, holiday gala and fun run.

Discovery Place
Jun 1999 - Aug 2000Development AssociateHandled all fundraising events for local science museum including annual Gala, film openings and exhibit openings.

Special Olympics North Carolina
Aug 2000 - Mar 2004Development DirectorHandled all fundraising events across North Carolina in effort to generate funds and awareness for Special Olympics. Events included Galas, Plane Pull and auctions among others.

EquiFirst
Apr 2004 - Aug 2007Corporate Event PlannerSole planner for a 1,400+ employee national financial services company. Events and Meetings included 4 annual sales training meetings, international sales incentive trip, international operations incentive trip, hospitality at local PGA TOUR event, executive and leadership retreats, golf outings, trade show events for large national and regional shows and local office events. Maintained positive working relationships with executive leadership and external vendors & suppliers.

Creative Meetings & Incentives
Aug 2007 - Mar 2008Program ManagerIndependent planner managing events including a 3-day 400+ person sales training meeting, a Grand Opening for a national retail chain and an air show featuring VLJs (very lightweight jets).

KPMG US
Mar 2008 - Sept 2023Description: Implement strategic priorities across our business, including proactive relationships with key stakeholders. Operations, including matters related to human resources, finance and accounting, procurement, portal, process improvements and efficiencies. Content management, editing, and process.Key Responsibilities:• Connect KPMG Economics priorities with firmwide, functional and sector business priorities • Diplomacy and strategic stakeholder management• Manage intake process, including strategic decisioning and resource management• Logistical matters related to speaking engagements• Project management Show less •Strategic Partnerships: Work with stakeholders to strategically align events to achieve objectives; year-end reporting and forecasting for national lines of business, marketing, Managing Partner, L&D, citizenship, other key stakeholders•Event Management: Large conferences; C-suite forums; continuing education; industry events; local go-to-market events; L&D; employee engagement; recruiting; training and partner retreats; incentive programs; investor events; tradeshows; women’s events; fundraisers•Virtual Program Management: Multiple platforms with external and internal audiences up to thousands of attendees; full-production virtual programs working with 3rd party production; self-managed production on Teams, Teams Live, Webex, Skype and Zoom; Including home page/virtual environment, registration, branding, general session, breakouts, networking activities •Sponsorship activation: Wells Fargo Championship; 2017 PGA Championship; 2014 U.S. Men’s and Women’s Opens; Meet & Greets and Invitationals with PGA Professionals; client and employee golf outings•Team Leadership: Managed through 2 organizational transformations; evaluation of book of business and recommendation of SMEs and assignments; identifying growth & development opportunities for team members; leadership of team trainings & bi-weekly planning calls; Formal and informal mentor; transition and transition-back coach•People Management: Coaching and management of full-time direct reports; business cases for promotion; interviewing & hiring; oversight of performance development process: goal setting, interim and year-end review delivery, salary and variable comp delivery•Project and Program Management: Served as Onboarding Board Co-Chair; KPMG Family for Literacy (KFFL) fundraising program oversight; national golf hospitality activation management; Signature programs (virtual and in-person)•Executive Presence: Confident and comfortable with leadership, including national and local leaders and Partners Show less
Chief Of Staff, KPMG Economics
Nov 2021 - Sept 2023Associate Director - Strategic Relationship Management, Events and Meetings
Mar 2008 - Nov 2021

Driven Brands Inc.
Aug 2023 - nowSenior Manager of Corporate EventsDrive strategic recommendations in collaboration with retail brand presidents’ organizational objectives, marketing brand priorities, procurement sponsor/vendor partnerships, FP&A budget attainment, and learning & development goals. Create organizational efficiencies across brands and processes. Top line revenue growth and expense management. Key Responsibilities: • Guide strategic recommendations for venues and vendors that meet objectives within budget parameters• SMMP across brand portfolio including cross-brand, multi-event and cumulative reporting• Create consistency in feedback metrics to measure ROI year-over-year• Build business cases to substantiate event strategy and team building• Overall project management including creating and adherence to timelines and budgets• Source and manage third party and vendor partners• Process efficiencies around contracting, AP/AR, transient travel and other related components Show less
Licenses & Certifications

Certified Meeting Planner
Convention Industry CouncilJan 2011
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