Chad Thiele, M.S.

Experience

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  Credit Union National Association, Inc. (CUNA)

  May 1996 - Jul 2006

  • Strategically developed in-depth primary research projects and published reports based on the survey findings and secondary research • Led team initiatives to improve the content, design, and quality of publications• Provided credit union leaders with insights on business issues to utilize for strategy development• Served as the department’s subject matter expert (SME) for several marketing and human resources topics• Trained junior analysts in SPSS programming and analysis

  • Senior Research Analyst | Project Manager

    Jul 1997 - Jul 2006

  • Research Analyst

    Jan 1997 - Jul 1997

  • Intern

    May 1996 - Jan 1997
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  A Victorian Affair LLC

  Dec 2004 - Nov 2012

  Digital Marketing Professional

  • Established the online presence, including website design and maintenance, for a family-owned decorating business • Created and published relevant and original content on social media sites to help increase brand awareness and convert word-of-mouth referrals

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  Franklin Associates

  Feb 2007 - Mar 2009

  Research Assistant

  • Strategically helped hundreds of residents impacted by hurricanes Katrina and Rita receive federal recovery dollars via Louisiana’s Road Home program• Served as a communication liaison between the Road Home program and applicants• Provided planning and on-site issues management for large-scale community outreach events and mobile deployments throughout Louisiana designed to help applicants without routine access to program specialists• Provided ongoing problem-solving expertise to enhance the team’s success Show less

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  Chadjthiele.com

  Jun 2010 - Jan 2021

  Marketing Analyst | Blogger

  • Researched, developed, wrote, and published high-quality thought leadership content on a marketing blog that provided information and advice to business leaders and professionals

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  Chadjthiele.com

  Mar 2025 - now

  Marketing Communications Strategist | Content & Brand Consultant | Freelance Writer

  • Advise brands on how to connect with their target audiences through strategic marketing communications• Specializes in marketing communications strategy, digital marketing, competitive insights, content creation, and thought leadership• Research, develop, write, and publish high-quality thought leadership content created for business leaders and professionals• Share insights and expertise on chadjthiele.com, My Digital Brainstorm on Substack, and other platforms• Open to full-time, part-time, contract, consulting, fractional, and freelance roles in content marketing, digital marketing, marketing communications, etc. Show less