Shoshana Medved

Experience

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  The Bottom Line Newspaper

  Jun 2021 - Jun 2023

  •Create and oversee quarterly marketing campaigns for both the newspaper and video team•Engage in community events and actively seek and develop relations with on and off-campus organizations •Boosted Instagram engagement by 2,362% in a 3-month period through engaging posts and stories•Managed and cultivated company social media presence on Twitter, Instagram, and Facebook•Generated entertaining and educational content and graphics for a combined audience of 5700+ individuals •Explored a variety of pressing and relevant issues through extensive research and interviews•Wrote and produced attention-grabbing articles weekly, gaining 6000+ article clicks

  • Marketing Director

    Jun 2022 - Jun 2023

  • Social Media Coordinator

    Nov 2021 - Jun 2022

  • Investigative Reporter

    Jun 2021 - Jun 2022
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  UC Santa Barbara

  Feb 2022 - Aug 2022

  Creative Design and Marketing Assistant

  •Developed curated promotional material for Summer Sessions' social media channels•Researched, pitched, and pursued innovative marketing strategies in development sessions•Collaborated in the outreach and publicity for Summer Sessions opportunities•Communicated with potential summer clients and advocated for UC Santa Barbara students

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  FluidStance

  Jun 2022 - Jan 2023

  Social Media Consultant

  •Spearheaded Influencer Marketing program, receiving 75,000+ views on Youtube for company products•Tracked social media campaigns and provided key insights, learnings, and recommendations across platforms, boosting yearly page views by 14.6% and monthly views by 196%•Crafted innovative digital content on LinkedIn, Twitter, and Instagram for an audience of 15,000+

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  Gaucho Creative

  Sept 2022 - Jun 2023

  Strategy Consultant

  •Collaborated on a cross-functional team of 11 to conduct extensive data analysis and technical SEO•Formulated a 38-page best practices guide by investigating industry trends, customer base, and brand identity•Initiated meta tags and launched keyword-driven copywriting, boosting website user satisfaction by 73%

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  Paramount

  Jun 2023 - Aug 2023

  Brand Marketing Intern (Pluto TV)

  •Developed and designed a 15-page deck on competitive research across TV platforms•Formulated a 20-question statistical survey on streaming habits to target Gen Z consumers•Established a 4-page data-driven report for App Store updates, implementing high-traffic keywords to boost awareness

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  NBCUniversal

  Sept 2023 - Jun 2024

  Campus Marketing Intern (Universal Pictures)

  •Served as UC Santa Barbara's official NBCU ambassador for dozens of Universal Pictures movies and Peacock TV shows•Tapped into guerrilla marketing to deliver 200+ promotional items to UC Santa Barbara students every month•Brainstormed and published innovative social media campaigns on Instagram, building an online presence from scratch to gain hundreds of followers •Hosted advance screenings of upcoming Universal theatrical releases for 300+ students, managing all elements from ideation to execution Show less

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  Qualtrics

  Sept 2023 - Dec 2023

  Diversity Mentorship Program Member

  •Learned how to succeed and thrive as a female leader in the tech industry through targeted weekly tasks•Synced in hour-long sessions with a Qualtrics manager to channel interests in business development •Explored Product Management and IT in detail, taking 10+ pages of notes on the current marketplace

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  Beats by Dre

  Jun 2024 - Jul 2024

  Branding Strategy Extern

  •Researched and identified macro-consumer trends among Gen Z, spearheading in-depth interviews with a wide range of college students•Analyzed Beats brand positioning and compared it to competitors, conducting a brand and communication sentiment analysis•Created and presented a compelling 5-minute presentation showcasing insights on how Beats can connect meaningfully with Gen Z

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  Handshake

  Jul 2024 - now

  Content Creation Intern

  •Develop high-quality and engaging content for Handshake's new feed feature•Brainstorm, film, and edit 5 in-depth videos on the college and career landscape each week•Stay updated on trends and incorporate innovative approaches into content creation