Shareen R.

Experience

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  Karnataka soaps and detergents Ltd

  Jun 2012 - Jul 2012

  Internship
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  The Hindu

  Dec 2012 - Jan 2013

  Sales Intern
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  Croma

  Aug 2013 - Feb 2014

  Assistant Department Manager

  • Drive sales for the assigned category, conduct briefings & review performance on a daily basis.• Maintaining merchandising standard, assist in merchandising floor moves, and display maintenance.• Generate daily sales reports and keep records updated.• Responsible for knowledge transfer and trainings.• Staff Planning, Scheduling and Real Time Management.• Assist in executing marketing plans effectively for promotions and drive sales initiatives.• Processing of damaged goods and handling customer queries effectively.• Ensuring timely review and action of customer feedback. • Producing management information, including KPIs and reports.• Maintaining and adhering to SOPs and running monthly audits.• Assisting the company in meeting manpower requirement by interviewing, assessing selected candidates.• Ensuring timely delivery of goods to customer.• Warehouse management, ordering required stock and maintaining existing stock. Show less

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  IBM

  Apr 2014 - Jul 2015

  Incident Coordinator

  • Categorizing the incoming alerts or incidents based on the severity of the issue and taking care of severity incidents and assigning them to the relevant resolver groups.• Driving, developing, managing and maintaining the major incident process and associated procedures.• Creating Knowledge base for persistent issues and ensuring its usage for resolution of incidents.• Responsible for reporting activities.• Auditing activities & incidents and performing Root cause analysis, if necessary.• Responsible for process related knowledge transfer and trainings.• Creating reports regarding incidents and managing them on a monthly basis.• Co-ordinating with resolver groups to create, update and resolve incidents. • Business process requirement analysis and documentation.• Quality control and ensuring compliance.• Providing quality service delivery to the client. Show less

• 

  Yahoo

  Nov 2015 - May 2019

  - Worked as an SME for the Agency Trading Desk team, mentoring and training new hires, monitoring quality and overseeing resource utilization.- An active part of Non Macro automation group and Knowledge and training group.- Optimizing campaign performance to meet and exceed client goals, keep constant communication with all stakeholders that include senior management, account managers, clients, ad operations, billing teams, developers/project managers and also billing and campaign management on salesforce/ SFDC.- Data representation for forecasting campaign performance, trend analysis, finding delivery bottlenecks and resolving issues. Creation and maintenance of reports and dashboards for the same. Produce tactical analysis and recommendations.- Working knowledge of servers like Google Analytics (DFA), Mediamind, Comscore, Nielsen, Moat, Atlas, Flashtalking, Doubleverify, DSP+, Magellan, Audience insights, Waterfall tool etc.- Analyse user behaviour, conversion data, cross device/platform data and build audiences for campaign as per client request.- Manage and interpret large amounts of complex data and create performance reports, automated dashboards that communicate KPI’s, trends, deviations and presentations to stakeholders.- Ensure timely delivery of reports to clients/stakeholders on a daily, weekly, monthly, quarterly basis.Excel reporting Automations through functions (non-macro automations).- Good understanding of online ad campaign metrics and analysis, including CPM, CPC, and CPA advertising models, excel, ad exchange, media buys, Bidding, Training, mentorship, Sales force, team handling, project management and much more.- Understanding statistical models and delivering business insights and findings.- Good project management skills. I have worked on several projects in collaboration with various teams across the org.-Well versed in Agile principles and scrum.- Upselling to clients and provide timely optimizational insights and strategies. Show less • Knowledge on Display Advertising.• Experienced on Digital Marketing tools such as SEO, Media, Analytics and Creatives.• Worked on Google Analytics and Google Adwords tools for reporting and analysis. • Provide reporting for Display and Video Platforms.• Oversee the QA process, for the Display and Video Platforms.• Good knowledge of ad servers like Atlas, Comscore, DoubleVerify, Pointroll, Google Analytics DFA, Mediamind, Telemetry, Brightroll, Neilsen etc.• Assist in providing mid and post campaign reviews that highlight campaign’s performance with respect to demographics, geography hotspots, daily trend of impressions etc.• Optimizing campaign performance to meet and exceed client goals, keep constant communication with all stake holders that include account managers, clients, ad operations, billing teams, developers/project managers and also billing and campaign management on sales force/ SFDC.• We handle different excel reports for forecasting campaign performance, trend analysis, finding delivery bottlenecks and resolving issues. Creation and maintenance of reports and dashboards for the same.• Working knowledge of servers like google analytics, sizmek, comscore, moat, Sizmek, Double verify, DSP+, Magellan, Audience insights, Waterfall tool etc.• Help build audiences for campaign as per client request.• Create performance reports and presentations based on requirement.• Ensure timely delivery of reports to clients on a daily, weekly, monthly, quarterly basis.• Co –ordinate with clients to create new automated templates as and when required.• Excel reporting Automations through functions (non-macro automations).• Good understanding of online ad campaign metrics and analysis, including CPM, CPC, and CPA advertising models, excel, ad exchange, media buys, Bidding, Training, mentorship, Sales force, team handling, basic project management and much more.• Understanding statistical models and delivering business insights and findings. Show less

  • Lead ad operations analyst

    Oct 2018 - May 2019

  • Sr. Business Analyst - Ad Operations

    Jul 2017 - Oct 2018

  • Analyst - Ad Operations Reporting and Analytics

    Nov 2015 - Jun 2017
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  Aarna Law

  Feb 2020 - May 2021

  Freelance Consultant - Data Analytics and communications
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  Indeed

  May 2021 - now

  Client strategy and insights analyst - Automation, Analytics & Intelligence

  -IRG Finops Lead - APAC