Akash Singh

Experience

• 

  Icronex

  Aug 2009 - Oct 2010

  SEO Executive

  Worked as a SEO Executive, responsible for making new web pages, On Page optimization, off page optimization, Social Media Optimization for the most competitive Online Gambling Industry.

• 

  Futurism Technologies, INC.

  Oct 2010 - Aug 2013

  Team Lead (Online Marketing)

  Worked as Team Leader (Internet Marketing). Worked for US & India based clients. Managed all kind of digital marketing activities including SEO, SEM, SMO, Social Media Marketing, Blogging, Web Analysis, PPC, Advertising, Email and affiliate marketing. Expert in optimizing websites locally and globally. Inventions of new ideas about marketing products and services according to the requirements of clients.

• 

  DSPL

  Aug 2013 - Feb 2015

  PPC Manager

  * Managed PPC Campaigns for two leading Healthcare Products E-commerce Portals in UK & Europe. * Worked closely with Google Policy team to revoke the long pending suspension of the websites/accounts.* Managed marketing campaigns for 7 countries including: UK, France, Germany, Spain, Sweden, Denmark & Italy. * Managed a team of 4 executives/trainees. Together we were managing more than 60 websites/advertising accounts for the company.* Campaign management on price comparison websites like Kelkoo, Nextag, Pricerunner, Pricegrabber, Shopzilla, LeGuide etc.* A/B Testing using internal tool to track & improve performance.* Google Tag Manager Implementation. Show less

• 

  Hem

  Mar 2015 - Jan 2016

  SEM Manager

  * Managed Google Adwords Campaign for Hem.com in US & EU for both Custom Design and in-stock products. * Strategy planning & exploring growth opportunities in new markets and marketing platforms.* Marketing Strategy plan for new Product launches.* Product Marketing plans for specific products based on Geographic location, interest & specific seasons, festivals.* Geo Campaign management for store specific offers at Hem stores in Berlin & London.* Used Google Analytics & Pentaho for smart analytics of overall campaigns and specific online/offline promotions.* Marketing performance analysis through various Attribution Models and Cohort Analysis. * Managed both lead gen and E-commerce campaigns for Hem. Show less

• 

  Fab.com

  Feb 2016 - Oct 2016

  Marketing Manager - SEO & PPC

  * Managed Advertising campaigns across Google Search, Media Networks, Social Media etc.* Affiliate campaign management through Impact Radius. * Remarketing campaigns through Google & Criteo.* Re-branding campaign execution on digital media.* Managed the SEO project to improve organic visibility of Fab.com* Google Tag Manager Implementation.* Data Analysis using Google Analytics & Tableua to make decisions for future marketing strategies.

• 

  Timesaverz

  Oct 2016 - Dec 2017

  Digital Marketing Manager

  Managed Digital Marketing campaigns for Timesaverz in-house with a team of 3 people initially. I was managing complete digital marketing campaigns for the company. DIGITAL campaign ROL improved from 97% to more than 350% in a year. Following were my Roles & Responsibilities:*SEO - Most of the keywords still rank on first page of Google SERP.*SEM - Biggest channel in term of marketing budgets/sales.*Social Media Marketing*Content Marketing*Affiliate Marketing*Email Marketing *SMS Communication & Campaigns*Engagement Activities including notifications, email, sms etc.*Website/APP UI & UX suggestions*Making website/App changes in sync with ongoing campaigns/offers Show less

• 

  OneAssist Consumer Solutions

  Dec 2017 - Mar 2019

  Marketing Manager

  * In-house performance marketing campaigns for OneAssist products across digital channels like Search, Social Media, Display Network, Ad Networks. * #RakhoSambhalKe - First Digital Brand Campaign planning/launch/execution across Digital / ATL channels. * #RakhoSambhalKe videos have got more than 17M views with close to 40% full video view rate* Co-ordination with in-house technology & creative team to adapt the theme of campaigns across Digital Media like Website, App, Mobile Site, Social media channels, internal/external communication.* E-Commerce, Lead Generation & Brand Awareness campaigns.* In-house SEO* Affiliate Lead Generation Campaigns on CPL model.* Worked closely with UX/Tech teams to continuously improve user experience based on various A/B test data.* Internal blog management.* Social Media Campaigns Show less

• 

  PUMA Group

  Mar 2019 - now

  * Responsible for Secondary Sales on the ECOM platforms like Myntra, Flipkart, Amazon, Ajio, Tata Cliq, Nykaa & PayTm.* Managing Google Ads Campaign to drive Awareness, Consideration & Sales for puma.com.* Media planning & execution of PUMA's brand campaigns "SockThem" & "PropahLady"* Omni-Channel Project: Google Store Sales Direct & Local Inventory Ads.* Managing Visibility & Ads campaigns campaigns on Flipkart, Amazon & Myntra. Managing performance marketing campaigns for PUMA India across Google, Flipkart, Amazon, Myntra & other channels.

  • Head - Marketing Analytics

    Jul 2022 - now

  • Senior Manager - Digital Marketing

    Aug 2020 - Jul 2022

  • Digital Marketing Manager

    Mar 2019 - Jul 2020