Shawn XUE

Experience

• 

  Microsoft Asia Pacific Research and Development Group

  Jun 2012 - Jul 2012

  Public Relations Intern

  Public relation events supporting and operate online social network sites

• 

  Phoenix Satellite Television Co Ltd

  Jun 2013 - Jul 2013

  News Department Intern

  News production and editing

• 

  San Francisco State University

  Aug 2013 - Jan 2014

  Brand Ambassador for SFState SAP University Alliance

  Strategic selling and promoting the SAP University alliance program

• 

  IH Digital

  Oct 2014 - Mar 2015

  Account Manager

  Strategic Consulting, including business plan & sales strategy development.Liaise with and develop marketing plans with client companies from both Hong Kong and China Market.

• 

  AsiaPac Net Media Limited

  Apr 2015 - Jun 2018

  Account Manager

  • Provide consultancy service on digital marketing for clients who want to achieve specific marketing goals including brand awareness, increase ROAS, reduce cost, etc.• Develop digital marketing plan on platforms including Google/Yahoo/Baidu/360 SEM, Google Display Network, Yahoo Native Ads, Facebook Ads, WeChat Ads, etc.• Liaise and coordinate with clients, digital platforms and tech teams.• Account maintenance and optimization on daily basis.

• 

  Google

  Jun 2018 - Mar 2020

  Digital Marketing Specialist @Google

  • Marketing Google My Business product in APAC through Search, Youtube, and Universal Mobile App Campaigns (https://www.google.com/business/) • Cross-functional collaboration: develop media strategy & budget allocation with APAC product marketing manager.• Work with local creative agency to deliver tailored creative to target audience.• Lead Google SMB APAC acquisition projects on GDN and YouTube channels.• Plan & execute digital marketing campaigns (SEM, GDN) for Google Ads lead generation on Australia, New Zealand and China market.• Analyze and optimize campaign to achieve lead performance by utilizing DoubleClick reports.• Rebuild campaign account structure and customized creative message for Google Ads rebranding. Show less

• 

  Huawei

  May 2020 - Apr 2021

  Senior Digital Marketing Specialist

  • Account for Huawei Device official online store, Huawei Store’s digital advertising strategy.• Provide guidance on new Huawei Store launching campaigns for regions.• Monitor global digital paid media performance and work with local teams to ensure thecontinuous success on e-Commerce.• Manage Huawei Store App launching paid media campaigns leveraging Google App Campaignsand Huawei Ads.• Provide global training lectures for local and regional staff on Google Analytics, Google Ads andtraffic analysis. Show less

• 

  Infobip

  May 2021 - now

  Lead the demand generation function for APAC region, including development and execution of strategies for multiple customer segments to drive market awareness, educate and capture buyers’ interest, and ultimately build pipeline across prospects and customers.

  • Regional Growth Marketing Manager, APAC

    Apr 2023 - now

  • Senior Digital Advertising Specialist

    May 2021 - Apr 2023