Sanu Kumar

Experience

• 

  Computer Society of India

  Aug 2012 - Aug 2012

  Event Coordinator

  • Played an integral part in organizing Computer Society of India Regional Level Student Convention 2012 • Coordinated various technical events held in it

• 

  Nirma University

  Feb 2014 - Nov 2014

  • Accountable for budget allocation for the events organized by this club • Responsible for all the organizing and managing technical and non-technical events • Organized Annual Day Celebration, Coding Competition, Workshop, and Expert Lectures• Worked with a team of 20 members • As an Event Head, designed and managed the national level coding competition VoidFnx’14• More than 500 participants took part in his competition

  • Treasurer, Association of Computer Engineering Students

    Nov 2013 - Nov 2014

  • Organizer, NuTech'14

    Feb 2014 - Feb 2014
• 

  Guiddoo World

  Sept 2015 - Nov 2015

  Digital Strategist (Live Project)

  Accountable for promoting Guiddoo blogs on Facebook, Pinterest to increase traffic on their website

• 

  Indian Institute of Management, Indore

  Sept 2015 - Mar 2017

  • Led a team of more than 70 members for successful execution of maiden marathon of the campus• Successfully converted big sponsors (including Nestle and Club Mahindra) to co-partner with the I-Run• Promoted I-Run through various digital campaign, flash mob and other offline channels • Responsible for Brand building for IIM Indore Mumbai Campus through the social cause • Organized national level selling event Street Sangram held under Inlfux’16 and Yuddhghosh’15• Conducted awareness drive at railway station to observe Swachh Pakhwada day, an initiative of GOI• Successful in getting Live Projects for PGP-1 by NGO “Yoddhas”, “Divya Nur Foundation”• Responsible for celebrating International Yoga Day on 21st June, 2016• Celebrated Women’s Day with the kids of Naunihal Girls’ Shelter, a program under Prerana

  • Founder and Convenor, IRun: Marathon

    Jun 2016 - Mar 2017

  • Secretary, Ummid: The Socio-Managerial Club

    Sept 2015 - Mar 2017
• 

  ZENeSYS India Startup Talk

  Jan 2016 - Feb 2016

  Shadow Consultant (Live Project)

  Carried out the initial feasibility study of Custom Assembled Mobile Phones using market assessment pack

• 

  The Professional international couriers

  Feb 2016 - Mar 2016

  Digital Strategist (Live Project)

  • Responsible for analysing competitors like Blue Dart, DTDC on their presence on social media• Analysed the scope of organic and non-organic ways of digital marketing which can be implemented

• 

  Sandu Pharmaceuticals Ltd.

  Apr 2016 - May 2016

  Digital Marketing Intern

  • Accountable for brand development by Digital Marketing• Responsible for creating the brand awareness of the company by increasing its presence on digital platforms• Identified the business opportunity for Ayurveda products in and strategized the listing of products on e-commerce platforms• Analysed and suggested the suitable logistic channel and payment gateways for e-commerce business • Designed Social Media Campaign to promote the brand thereby having better customer engagement Show less

• 

  Phonon Communications Pvt Ltd

  May 2017 - May 2018

  Management Trainee

  Sales a. Responsible for sales strategy formulation, identifying new business opportunities, client interaction and lead conversion b. First point of contact for any of the lead c. Accountable for designing solutions and thereby creating client specific proposalsMarketing a. Conceptualizing and executing the ATL and BTL marketing strategies to increase the brand visibility b. Representing Phonon at Summit and Conferences c. Assisting in rebranding of Phonon with the introduction of new products like IntellIVR & Transactional Bot Product Management a. Ideation and designing of new product: self-service platform for existing products b. Translating product strategy into detailed requirement and prototypes based on the client requirement c. Developed and designed the scope of automated dashboards for clients, thereby optimizing the daily manual work Show less

• 

  ICICI Prudential Life Insurance Company Limited

  May 2018 - Nov 2021

  Formulated and executed sales strategy for distribution partner that helps both IPru and partner achieve profitable growth. Responsible for topline growth, profitability and quality of business done through distribution partner. Experienced in setting up the Life Insurance business of one of the India's biggest stock broking firm.

  • Sr. Manager- II (Relationship Manager)

    Apr 2021 - Nov 2021

  • Sr. Manager-I (Relationship Manager)

    May 2018 - Apr 2021
• 

  Ola

  Nov 2021 - now

  Program Manager (OlaMoney)

  OlaMoney- Lending, Wallet (PPI) & Payments Business-Leading BNPL & Wallet (PPI) product portfolio of over 150+ Cr, managing Top-line & Bottom-line-Strategic Initiatives: -Crafting the CVPs for personal loans and credit cards in partnership with NBFCs and Banks -Strategizing the GTM of New Products- Personal Loan, Co-branded Credit Card & UPI on CL -Launched Easy EMI business at 20K+ merchants aimed to make CM2 positive -Spearheaded the implementation of new Guidelines as per RBI w.r.t PPI & DLG -Leading new/upgraded business projects with Tech & Product for existing products -Handling the integration of OlaMoney as a payment option on 30+ merchants -Designing the Marketing Plan to increase the penetration of OlaMoney as a payment option -Monitoring the KPIs: Txns. Success Rate, Cashback burn, Dropout rate, User journey funnel -Responsible for BRD creation, project planning, ensuring timely & smooth product launch-Stakeholder Management: -Managing the relationship with PGs & PAs (PayU, Razorpay, Jusapy) & Lending Partnerships -Accountable for Commercial negotiations, Contracting and Technical integrationsKey Achievements: -OlaMoney Postpaid penetration on Ola cab rides increased from 7.5% to 10% (2nd highest share) -Increased the BNPL spends (topline) by 500% to in 10 months while maintaining burn rate -Pioneered the launch of Easy EMI at 20K+ OlaMoney merchants contributing >10% of overall GMV Show less