Rafael Saraiva

Experience

• 

  Rgarber Consultoria e Pesquisa

  Jan 2011 - Jul 2011

  Statistic Intern

  Conducted statistical analysis, including hypothesis testing and correlation analysis.Performed georeferencing analysis.Debugged databases.Designed questionnaires.Monitored Focus Group sessions and CATI surveys.

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  Ipsos Brasil

  Oct 2011 - May 2014

  Participated in Market Research projects focusing on international clients.Utilized key multivariate statistical techniques such as factor analysis and multiple correlation.Programmed conjoint analysis.Conducted market segmentation with brand perception analysis.Supported the development of a new brand emotional analysis tool.Simulated market scenarios, including positioning gain, brand image, market share, and volume.Automated Excel and PowerPoint reports using VBA.Utilized R programming language. Show less

  • Product Analyst

    Oct 2013 - May 2014

  • Estagiário

    Oct 2011 - Sept 2013
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  MetrôRio

  May 2014 - May 2018

  Market Intelligence Analyst

  Designed and developed Origin-Destination analysis tools in partnership with the IT team, enhancing operational planning and reducing costs.Analyzed external events and their impact on demand, providing strategic insights to optimize operations and resource allocation.Contributed to operational planning and intelligence for major events, including the 2014 FIFA World Cup, 2016 Olympic Games, and New Year's Eve celebrations, ensuring efficiency and predictability.Created strategic management reports, presenting actionable insights and recommendations to executives.Developed statistical processes for internal audits, ensuring data accuracy and integrity.Served as a statistical consultant for government agencies, ensuring regulatory compliance and providing specialized technical support. Show less

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  Sistema FIRJAN

  Jun 2018 - Mar 2019

  Marketing Data Analyst

  Analyzed default profiles, performance, and purchasing behavior, generating strategic insights to optimize marketing campaigns.Presented marketing results to directors and managers, supporting data-driven decision-making.Developed student churn prediction models using time series in R (Holt-Winters and ARIMA), enhancing retention strategies.Formulated strategic goals for Escola Sesi and Summer Camp, aligning institutional objectives with measurable performance indicators.Created geomarketing, web scraping, and geocoding solutions using R, improving segmentation and targeting of marketing campaigns. Show less

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  Casa & Video

  Jul 2019 - Jan 2021

  Applied machine learning models for sales forecasting using Azure Machine Learning Studio, optimizing the accuracy of projections.Communicated strategic insights to Executive and Senior Leadership, demonstrating the impact of data on business decision-making.Developed analytical applications with Shiny in R, including simulators for task allocation, integrating automations with VBA.Structured sales target-setting processes for stores, utilizing R, enhancing forecast accuracy and decision-making.Designed and executed complex SQL queries on SQL Server to extract and analyze critical data, driving strategic business initiatives. Show less

  • Analytics Consultant

    Sept 2020 - Jan 2021

  • Data Analytics Analyst

    Jul 2019 - Sept 2020
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  DBC Company

  Jan 2021 - Sept 2021

  Data Analyst

  Worked within Renner's DataLab team, focusing on data product development and collaborating with stakeholders from various departments to drive cross-functional initiatives.

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  Lojas Renner S.A

  Sept 2021 - now

  Data Insights Specialist

  TechLead the Analytics team for CRM and Marketing (2023-2024) and the Store Operations Analytics team (2021-2023), structuring processes, standardizing methodologies, and enhancing analysis quality.Facilitated agile ceremonies for the store operations analytics team, ensuring alignment and operational efficiency.Acted as a data specialist for CRM and Marketing, translating business challenges into strategic and actionable insights.Led the implementation of the RFV model and Customer Lifecycle strategy for Renner, Camicado, and Youcom, improving segmentation and personalization.Contributed to the definition and calculation of AI-driven initiatives, including spending curve modeling, roadmap planning, and technical requirements.Collaborated with the Data Science team in developing new data products, from business case formulation to implementation.Actively participated in the recruitment and selection of analysts, internship supervision, and the development of Individual Development Plans (IDPs) for the team. Show less