Yi Chang

Experience

• 

  NCCU

  Apr 2010 - Jan 2012

  Associate Editor

  the Database for the Study of Modern Chinese Thought and Literature, 1830-1930 http://dsmctl.nccu.edu.tw/

• 

  Journal of the History of Ideas in East Asia

  Jan 2011 - Jan 2012

  Executive Editor

  Editing and Reviewing, ruining the editorial officehttp://jhiea.nccu.edu.tw/?m=123

• 

  Netherlands Trade & Investment Office

  Aug 2013 - Dec 2013

  Horticultural Researcher

  market scan and industry research

• 

  OgilvyOne Worldwide

  Jan 2014 - Jan 2017

  I joined OgilvyOne in 2014, when OgilvyOne just started its own social team (social@Ogilvy). I have been trained as an account, media-buy planner (Facebook ads), creative (for social campaign), a planner (for pitch strategy), a researcher (for particular digital consulting project), as well as a social listener. Other than social media maintenance work, I also participate in several research and planning projects and always is enthusiastic to share her love for data visualization and analysis. Members supervised: 5 full-time planners and 2 internsKey clients that I’ve worked on:Volkswagen Taiwan, illuma, S-26 (Infant formula), Airwaves, Orange House, Kavalan Whisky, the Macallan, Pernod Richard, Suzuka Park, Common Wealth Magazine, UPS, ESC Computer, New Land Development, DynaComware (font), Taiwan Excellence… Minder weergeven

  • Social Media Planning Manager

    Jan 2014 - Jan 2017

  • Senior Social Media Planner

    Sept 2015 - Sept 2016

  • Social Media Planner

    Jan 2014 - Sept 2015
• 

  史多禮有限公司 Story Studio Inc.

  Sept 2014 - Jan 2017

  Co-founder and Project Consultant

  Gushi.tw(“Story” in Mandarin) is a content website, providing best humanities and knowledge outside of school. The two main websites “Gushi” (stories) and “Speaking of Books” (book reviews) are now the most influential history websites in Taiwan and has more than 100 writers around the globe and 170,000 fans strong.

• 

  Peekur

  Jan 2017 - Feb 2018

  Consultant (Project based)

  Marketing and product developing consultancy for the SaaS company, social data based insight provider Peekur

• 

  Answer Global Market Research

  Jan 2017 - Feb 2018

  Market Research Analyst (Project based)

  1. Supporting market research and trend report, for clients including Pizza Hut, YSL (L’Oreal Group) and Coke Cola, Blackmores, ...etc.2. co-developing CRM and Newsletter system (Hubspot/ Stylus/ WARC)

• 

  Ravenel International Art Group

  Jul 2017 - Feb 2018

  Media Planning Manager

  Marketing planing and execution for the launch of "Capturing Cloud Gate".Partners: Eslite Book, Cloud Gate Dancehttps://www.cloudgate.org.tw/news/show/1115

• 

  Image and Imagine Foundation for Culture and Arts

  Jan 2018 - Aug 2018

  Director (Project based)

  It is a 3-month project to re-organize the team structure, establish management system and pave for the preliminary marketing strategy of the foundation.Image and Imagine Foundation for Culture and Arts aims to tell stories with films/ images, hoping to influence more to develop critical thinking and hence build a strong civil society.

• 

  Roche

  Jan 2019 - now

  > Global Product Strategy sponsorshee: supporting the relauch and digital planning of Xofluza > Transformation from no digital infrastructure to digital as second nature: pilot system implantation (OCE), first among all Roche affiliates; plan, operate and optimize digital eco-systems, establish insight-driven and customer-centric business decision and shape customer experience strategy: from 0 to 2-3 email campaigns weekly, avg. 41% open rate); foster and cultivate digital capability and mindset (90% PM onboarding)> Innovation of digital solutions: plan, optimize and scale up innovative digital projects, including membership website, SEO campaign for cancer genetic test site, patient support program App and LINE@ chatbot for HCP interaction> Communication: localize cross-affiliates, cross-functional projects including customer centricity learning, digital guideline and digital customer engagement> Coaching and Facilitation: supporting disease squads and ecosystem with one to one coaching, one to many facilitation and agile ways of working Minder weergeven

  • Digital and Customer Insight Partner

    Nov 2023 - now

  • Digital partner

    Sept 2021 - Jan 2023

  • Associate Digital Transformation and Innovation Manager

    Jan 2019 - Sept 2021