Tammy Leber-Krout

Tammy Leber-Krout

Administrative roles

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location of Tammy Leber-KroutYork, Pennsylvania, United States

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  • Timeline

  • About me

    Global Licensing (Gen Merch and Location Based Entertainment) at The Hershey Company

  • Education

    • York College of Pennsylvania

      -
    • Penn State University

      -
      Certificate in Business Administration
  • Experience

    • The travel, insurance and defense industries

      Jan 1980 - Jan 1994
      Administrative roles
    • The Pfaltzgraff Co

      Sept 1994 - Jan 2004

      Responsibility for negotiation of contract agreements, as well as sub-license agreements when applicable, to provide key objectives for business growth of 40+ licensees Fashioned licensed and exclusive product to promote and accent brand identity to provide for a minimum of $2 million in royalty incomeRecommended profitability analysis to determine viability and financial stability of vendorsManaged departmental expense budget as well as forecasting of sales and royalty income to add to the profit centerCoordinated product and packaging approval to ensure brand integrity and increase consumers' awarenessFacilitated a bi-annual licensing meeting for 80+ vendors resulting in product development and industry networkingRapport with internal and external management resulting in principal contact for communicating product information for continual brand development Show less Evaluated market research to analyze market size, trends, channels of distribution and competition to implement successful marketing programsSpearhead creation of new products based on trend and company strategy for successful product launchDevelopment and management of core product business of $21 million to increase revenue and enhance gross marginDevelop and implement packaging and collateral development to achieve consistency in brand message; high quality while being cost effectiveDevelop new product financial analysis from sku level to three year forecast, including sales, margin, and distribution planGenerated product assortment strategy and product category positioningProduced product and pattern assortment plans with floor layout and fixture planograms which led to increased account buy-in Show less

      • Licensing Manager

        Jul 2002 - Jan 2004
      • Merchandiser

        Feb 2002 - Nov 2002
      • Product Manager

        Jul 1999 - Feb 2002
      • Sales Administrator

        Sept 1994 - Jul 1999
    • Talbots

      Apr 2004 - Feb 2005
      Assistant Manager

      Execute visual merchandising through product selection and displaysResponsible for meeting and/or exceeding sales productivity; Leading specialty retailer of classic apparel, shoes and accessories since 1947.

    • Transports Metropolitans de Barcelona (TMB)

      Feb 2005 - Apr 2005
      Assistant Manager
    • Bailey Travel

      Apr 2005 - Apr 2006
      Corporate Travel Manager
    • Schaedler Yesco

      Apr 2006 - May 2009

      Leading distributor of electrical, data and automation products since 1924.; Maintain marketing budget and provide strategic planning for $90 million businessFacilitate company growth through marketing and sales programsContinual brand development of Schaedler Yesco logo and imageResearch new territories for company expansion Responsible for obtaining the Federal General Services Administration ContractExecution of market planning for the local, state and federal governmentsCoordination of trade shows and events

      • Marketing Manager

        Nov 2007 - May 2009
      • Government Market Specialist

        Apr 2006 - Nov 2007
    • The Hershey Company

      May 2010 - now
      • Sr Associate Global Licensing Manager

        Apr 2012 - now
      • Global Innovation Marketing

        May 2010 - Apr 2012
  • Licenses & Certifications

    • Digital Transformation

      Circus Street
      Dec 2018