Mohit Kumar

Experience

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  Strategic IP Information (SIPI IP)

  Jun 2020 - Aug 2020

  Research Analyst
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  Triviumservice

  Oct 2020 - Feb 2021

  Subject Matter Expert statistics & probability
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  INeuron.ai

  Apr 2021 - Aug 2021

  Data Science Intern
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  Bada Business Pvt. Ltd.

  Aug 2021 - Mar 2024

  Product Analyst

  Achieved 30% growth in Daily Active Users for business community app by analyzing feature adoption patternshelped prioritize and enhance key features that drive user engagement, leading to a higher DAU and MAU.Used Technique Cohort Analysis, Funnel Analysis, User Segmentation using K-mean ML technique. • Improved 3-Month Retention Rate by 20% Identifying and addressing user churn points using cohort analysisand predictive modeling.• Boosted Conversion Rate by 15% Analyzing user behavior, optimizing conversion funnels, andimplementingtargeted marketing campaigns• Reduced Cost per Acquisition (CPA) by 25% Conducted A/B tests on ad creatives, landing pages, and messagingto identify high-converting variations. By iterating and optimizing based on A/B test results• Improved Uninstall Rate : Conducted sentiment analysis on feedback from users who uninstalled the app, pinpointing their pain points. Leveraging Google Forms for user suggestions, we gathered insights for feature enhancements, leading to a targeted strategy for improving user experience and reducing uninstall rate Show less