Selin Aydinol

Experience

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  Pot80s, Interactive Potato Experience

  Jan 2019 - Nov 2020

  Media Manager

  • Designed a cohesive digital brand identity and digital assets to use across social media channels. • Created landing pages, sales decks and promotion videos to highlight the products.• Conducted comprehensive user research and data-driven experiments to inform and shape the direction of the product development.• Applied critical thinking to develop ideas enhancing the product's visual appeal in multimedia.• Acted as a strong advocate for the design standards by actively sharing work cross-functionally, providing training to peers, and driving the adoption.• Proactively gathered insights about customer needs and competitor landscape, ensuring their integration into the design process. Show less

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  Annie Gentils Gallery

  Mar 2019 - Sept 2019

  Web Manager

  • Designed over ten assets for marketing use including emails, social media, web pages, print campaigns, and in-house initiatives as needed.• Successfully coordinated four social events, fostering community engagement• Demonstrated strong aesthetic sense, polished illustration skills, an eye for design.• Crafted, authored, and oversaw web page content to maximize brand awareness and drive conversions.• Utilized market research, internal data, client feedback, and insights to identify opportunities for innovation and differentiation. Show less

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  Self-employed

  Sept 2019 - now

  Professional Artist

  • Redefined artistic designs across multiple mediums and platforms inspiring other art community members.• Stayed current on design best practices, trends, and conducted ongoing research as a professional artist.• Collaborated with gallery, curators, marketing, and fellow artists to deliver creative artwork for diverse design needs.• Specialized in critical thinking, aesthetic application, and writing, showcasing excellent presentation, communication, and storytelling skills.• Showcased a keen eye for design, evaluating artistic details and improvement opportunities through research methods.• Created a private website and utilized various social media platforms, executing multi-channel marketing strategies to promote artwork. Show less

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  Burgerbegroting, City Funded Project

  Nov 2021 - Jul 2022

  Project Manager

  • Initiated, led, and effectively carried out a project, obtaining funding from the Antwerp Municipality through a user-elected process, triumphing over 62 competing proposals.• Orchestrated a collaborative environment by selecting cross-functional team approach over individual work, enhancing project diversity and creativity.• Applied a solid understanding of UX design principles, utilizing qualitative research methods, and creating detailed storyboards and interactive prototypes.• Collaborated with city planners, artists, and project executives to strategically plan and implement the project seamlessly within seven months.• Led a cross-functional team, ensuring timely project completion, elevating quality standards, and demonstrating expertise in navigating organizational boundaries.• Influenced citizens of Antwerp through a user-centric design approach, achieving project goals and received recognition from District Antwerp and art organizations in the city. Show less

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  Freelance

  Sept 2022 - now

  UX Designer
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  National Artist Market

  Jun 2023 - May 2024

  UI/UX Designer

  • Conducted comprehensive UX research within a week, identifying medium improvement opportunities based on Jobs-to-be-Done interviews, user testing, and data insights.• Strategically analyzed and synthesized research outcomes, pinpointing challenges and user pain points. • Translated user insights into actionable design recommendations within two weeks, resulting in medium enhancement in overall user satisfaction.• Presented findings to stakeholders and advocated for user needs, good design, and accessibility by introducing exceptional user experiences that are intuitive, engaging, and delightful.• Maintained stylistic consistency by expertly matching the current style of the website while proposing innovations and improvements to the UI.• Created high-fidelity mocks and interactive prototypes to communicate the UX decisions. Show less

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  Vivencia

  Jul 2024 - now

  Lead UX Designer
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  Zetes

  Feb 2025 - now

  User Experience Designer