Kristle Vaz

Experience

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  Media4Growth

  May 2015 - May 2015

  Senior Reporter
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  J.P. Morgan

  Jan 2016 - Jun 2017

  Specialist 2
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  Genesis BCW

  May 2018 - May 2021

  Public Relations (PR) across Brands, Sports & Entertainment, Enterprise Technology and Consumer Technology practices.CONTENT WRITING AND MEDIA RELATIONS- Developed and reviewed materials (e.g. pitch letters, news releases, backgrounders, fact sheets, bios, etc.)- Developed, pitched and placed positive stories about the client in relevant business, trade and consumer media- Proactively developed relationships with journalists, bloggers and other influencers- Created and maintained media lists- Handled routine media enquiries- Prepared press kits and coverage dossiers- Kept abreast of the latest developments on social media platformsCLIENT SERVICING- Attended client meetings and maintained regular client contact. Prepared minutes of the meeting- Took an active interest in the clients business, contributed to the planning and execution of annual client programs, including identifying traditional media and social media opportunities- Fostered a strong professional relationship with clients and acted as a key client contact on day-to-day tasks- Developed a general knowledge of the clients industryPROJECT / EVENT MANAGEMENTProvided support at specific events, trade shows, promotions, etc. Show less

  • Senior Account Executive

    Apr 2020 - May 2021

  • Account Executive

    May 2019 - Apr 2020

  • Account Coordinator

    May 2018 - May 2019
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  Zeno Group

  May 2021 - Nov 2021

  Senior Account Executive

  CLIENT SERVICING- Created status reports and call/meeting recaps to update clients and colleagues- Understood how client deliverables impact the client and business- Managed individual client projects, including work plans and budgets, with minimal supervisionCONTENT WRITING- Ensured strategic communication and content development- Drafted content such as, press releases, pitch notes, newsletters, emailers, social media posts and authored articlesMEDIA RELATIONS / SOCIAL MEDIA COMMUNICATIONS- Proactively reached out to relevant media for opportunities- Built relationships with key influencers and bloggersTEAM ASSISTANCELed tactical projects and coached junior staff on tasksNEW BUSINESS DEVELOPMENTSupported senior team members with research and media recommendations during new business pitches Show less

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  Weber Shandwick

  Nov 2021 - Jun 2022

  Senior Associate

  CLIENT SERVICING- Stayed updated on all clients, their industries, and competitors by actively reading articles, press materials, marketing collateral and strategy documents- Helped organize and participate in client brainstorm meetings and calls without hesitating to ask informed questions and make creative recommendations- Understood what is being done and how it adds value to our clientsCONTENT WRITINGWas able to draft high quality and actionable client facing communications with minimal assistance, including status reports, campaign summary reports, general account activity reports etc.MEDIA RELATIONS- Understood the media landscape and was able to help develop and customize media lists for our clients- Built media relationships and was able to leverage relevant knowledge to benefit our clients- Assisted in press material development and supported the preparation of press events- Stayed updated on social media trends and built relationships with key influencers and community contacts to optimize channelsNEW BUSINESS DEVELOPMENTAssisted senior members in developing case studies and new business proposalsTEAM ASSISTANCEConsistently demonstrated integrity and credibility and built trust through inclusive behavior Show less

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  Current Global

  Oct 2022 - Jul 2023

  Independent Contractor

  CLIENT SERVICING- Drove service quality for a group of accounts, keeping programs on time and within budget- Delivered comprehensive, strategic and integrated communications programs that complemented the clients business objectives- Maintained a clear and consistent communication channel between the client and the account team- Managed client meetings and account reviews to foster a strong and supportive relationship with clients- Managed issues and crisis with the support of senior management- Stayed abreast of industry trends and took an active interest in the clients business to pre-empt issues and provide strategic counsel to clientsMEDIA RELATIONS/ SOCIAL MEDIA COMMUNICATIONS- Maintained a strong rapport with journalists/bloggers- Maintained a steady and positive client presence in traditional and social media- Developed, pitched and placed positive stories by and about the client in appropriate business, trade and consumer media- Handled complex media inquiries- Oversaw press events and took part in media trainings, including drafting scenarios and Q&ATEAM MANAGEMENT- Acted as a coach and mentor to junior team members to deliver quality execution of client programs- Effectively delegated tasks and oversaw quality implementation- Took an active interest in staff development and provided on the job training to team members on day-to-day account management- Kept immediate supervisors briefed on team member performance, ensuring recognition of good performance and that any concerns are addressed in a timely fashionNEW BUSINESS DEVELOPMENT- Supported and actively participated in new business pitches Show less

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  Healy Communications

  Nov 2023 - now

  Student Intern

  Assist with research, content calendars, campaign ideas, media strategy and vendor coordination for B2B and B2C accounts.