Chloe Mellish

Experience

• 

  Hotelshop UK Ltd

  Sept 2018 - Oct 2020

  Marketing Assistant

  Website Content- Loading product offers provided by suppliers onto the website using bespoke CMS, including SEO-optimised written copy and sourcing and editing images using Canva and Photoshop. Liaising with sales team throughout to ensure accuracy. - Creating copy for, and uploading, blogs to generate website engagement and increase SEO performance using Semrush. - Overseeing the transferral of website content to the new host site, including all copy, offers and metadata accuracy.Marketing- Scheduling and generating copy and content of social media posts using Hootsuite and Canva. - Producing copy and content for regular email campaigns with a view to generating sales.Proficiencies Gained-Google Analytics-Hootsuite-Canva, Photoshop-Semrush - Emarsys Show less

• 

  Seed Group | B Corp™

  Nov 2020 - Jul 2024

  - Community Management, reporting and collaboration responsibilities remain unchanged from the previous position. - Paid Social: Planning paid social media campaigns, setting and tracking brand-specific KPIs. Overseeing budget management, audience targeting, A/B testing, optimisation and reporting of campaign performance (focusing on ROAS and ROI). - Planning email content through MailChimp to be generated by the creative lead and copywriter. Liaising with clients to finalise content before scheduling its distribution. Show less - Community Management: Utilising social media channels to generate authentic audience engagement and increase brand loyalty. Achieved through giveaways, influencer management, audience interaction, boosts, and social media posts and stories. - Set up and monitor paid social campaigns, making and implementing recommendations to optimise performance. - Generating and analysing reports for organic and paid performance using social media management tools, Google Analytics and Facebook ads reporting.- Brand collaboration and influencer management. - Key client is FMCG brand Westons Cider. Show less

  • Paid Media Executive

    Mar 2023 - Jul 2024

  • Social Media Executive

    Nov 2020 - Mar 2023
• 

  Ecrubox

  Jul 2024 - now

  Digital Marketing Executive