Loïc Hélias

Experience

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  Office1 Superstore

  Sept 2010 - Aug 2011

  Marketing Analyst

  - Consulted affiliates on PPC, PPV, Media Buy, Display, PoF, Facebook, Mobile, and various other advertising platforms.- Set up partnerships with third party ad-networks to increase campaign monetization- Analyzed affiliate and campaign performance and distributed revenue and commission accordingly.- Managed email, display, and social media affiliates.

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  Freelance

  Nov 2010 - Dec 2017

  SEO Manager

  Optimize traffic acquisition channels on one (or more) website(s) in order to attract qualified traffic and maximize sales or recruit new prospects.- SEO- SEA- Web Analytics

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  Cdiscount

  Sept 2011 - Jan 2012

  PPC Manager

  - Conducted detailed reporting to find areas for revenue growth and cost savings across marketing channels- Analyzed advertising metrics to determine which media placements were feasible in a highly number-driven decision-making- Conducted regular SEO analysis and made recommendations to optimize site content, site architecture, linking, etc.- Proactively generate performance and forecasting reports for executive team across all managed accounts to ensure revenue and profitability are in line with company's goals. Show less

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  Atypicom

  Feb 2012 - Aug 2017

  SEO Specialist - Technical SEO

  - Develop SEO strategies for clients based on keyword research, keyword strategy, competitive analysis, domain authority, current rankings, and other factors that contribute to developing a successful SEO campaign.- Created SEO proposals based on strategic research, offering several options in a clear, concise way that met client needs.- Evaluated websites based on technical factors, on-page analysis, and backlink profiles to summarize the current SEO strength the site.- Created content to publish on client websites to increase the chance of visitor performing the desired call-to-action.- Troubleshot errors via Webmaster Tools and produced audits that summarized website situation as it pertains to SEO. Show less

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  Evolutive Group

  Dec 2017 - Jan 2021

  Head of Acquisition & Data Performance - SEO Expert

  Acquisition- In charge of organic search marketing for 40+ clients resulting in more traffic and targeted leads.- Managed and trained a team of SEO analysts.- Performed negotiation of contracts, assistance in development of long-term plans, allocation and monitoring of budgets, and conducting of ROI studies.- Established a productive work environment and optimized workflow processes.Data Analytics- Managed client relations; tracked and resolved client issues. - Automated reporting, set benchmarks using multiple data sources- Performed analysis on websites to identify ways to improve content, usability and natural/paid search rankings which led to higher traffic and conversion rates. Show less

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  Qwant

  Jan 2021 - Apr 2021

  Head of SEO
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  Decathlon France

  Apr 2021 - now

  • Leader SEO

    Apr 2024 - now

  • Head Of SEO

    Apr 2021 - Apr 2024