Alex Shnayder

Experience

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  Sanofi

  Dec 2018 - Oct 2019

  Business Analyst

  - Material preparation for strategic and tactics meetingsSelected projects- Developed a cross-functional evaluation project for regional review meetings resulting in the identification of best practices.- Made an analysis and developed a tool, increasing sales force efficiency in pharmacy chains POS incomparison with competitors.

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  McKinsey & Company

  Oct 2019 - Jun 2020

  Business Analyst

  - Analytical ad-hock support of client teams and business modeling in Excel, Tableau and Power BI- Client deck development using Think-cellSelected projects- Developed 7 interactive tools for KPI setting and assessment of maintenance staff at a major metallurgical plant- Reviewed inventory and developed optimization initiatives for an international online apparel retailer- Conducted P&L analysis of major Russian telecom operator and identified improvement areas- Created 4 integrated interactive tools for analyzing the operating model of top-2 bank in the country Show less

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  Tinkoff Bank

  Aug 2020 - May 2022

  Product Business Manager

  Managing fintech product with 250k active users and $200MM turnover- Tactic and strategic decisions onproduct development- Collaborations with sales, customer success, and service teams.- Gathering feature requests from the key clientsSelected projects- Build PV model helping the estimation of acquisition efficiency and saving the company 5 mln RUR monthly- Developed a long-term bonus system for sales team resulting in x2 sales growth- Developed client segmentation and product growth model as components of OKR setting Show less

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  Signals Analytics

  Sept 2020 - Dec 2020

  Market Research Intern

  - End-to-end data QA on the pre-production stage of 3 projects in various industries - Development of the data quality assessment protocol increasing the QA quality by 5%

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  MediaForce

  May 2022 - now

  Business Analyst

  - Defining and analyzing A/B tests to optimize brand CR and purchase value within the whole marketing funnel.- Perfoming profitability and segmentation analysis of the marketing campaigns.Selected projects:- Implemented a series of A/B tests in anchor verticals, resulting in a 30% uplift in funnel performance.- Provided weekly performance reports on key verticals to the CFO and monthly updates to the CEO.- Coordinated an order value improvement project in E-comm vertical resulting in 10% AOV growth . - Streamlined new marketing campaign launches by optimizing processes, enhancing data clarity and efficiency. Show less

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  Masterschool

  Apr 2023 - now

  Student Mentor

  - Provided student support and consultation for projects and coursework- Collaborated with the Academic team on student project development- Mentoring students while their internships- Performing weekly online sessions for 20+ students on data topics