Amelia Olteanu

Experience

• 

  Sarantis

  Jun 1998 - Aug 1999

  Marketing Assistant

  - ATL & BTL Brand Plan Implementation for Neutro Roberts product range; - Forecasting & Reporting

• 

  Papastratos Romania

  Sept 1999 - Nov 2003

  - Brand & Business Analysis, Identifying Key Business Issues, Annual Strategy and Action Plan.- Brand Plan Implementation- Preparation, implementation and evaluation of merchandising and trade marketing programs by area.

  • Marketing Manager

    Sept 2002 - Nov 2003

  • Group Brand Manager

    Jan 2001 - Sept 2002

  • Trade Marketing Manager

    Sept 1999 - Dec 2000
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  Philip Morris Romania

  Dec 2003 - Dec 2006

  Brand Manager Mid&Low Brands

  - Developed the brand architecture, packaging, pricing scenarios, prepared and implemented all research studies, launch campaign and launch events for NEXT brand (2004)- Developed and implemented the launch of L&M 100’s Super Lights- Developed and implemented one national consumer promotion (NEXT) and 6 national ATL&BTL communication waves (L&M, NEXT) - Developed and implemented local consumer engagement activities for Chesterfield & Assos- Developed and organized Parliament VIP launch event – awarded with VIP Magazine award and internal PM Recognition for Excellence Award, nominated as PMI best practice Show less

• 

  Philip Morris Bulgaria

  Jan 2007 - Feb 2008

  Marketing Manager

  Setup the marketing department and processes Portfolio management and development

• 

  Philip Morris Romania

  Feb 2008 - Apr 2011

  - Define the Trade Marketing strategy and objectives setting, planning and resources allocation - Coordinate Trade Programs with the marketing plans, ensuring maximum impact at consumer and retail level, while building brand equity- Led the ongoing development of highest quality POS merchandising materials that generate high consumer engagement and trade acceptance - Brand & market analysis, identifying key business issues, portfolio development, annual brand strategy and action plan- Brand Plan implementation. Measurement & evaluation- Team formation and growth

  • Manager Trade Marketing

    Jan 2009 - Apr 2011

  • Brand Manager Premium Brands

    Feb 2008 - Dec 2008
• 

  Mat&Phil Concept SRL

  Oct 2011 - Oct 2013

  Marketing&PR

  - Create and establish the brand “Corabia Piticilor”- Build and maintain on-line and social media platform- Define and implement marketing and PR strategy- Identify relevant consumer trends

• 

  Sapte Spice S.A.

  Nov 2013 - now

  National Marketing Manager

  Optimize the company’s marketing activity and increase of turnover for flours and flour-based ingredients; portfolio management; new brands creation; digital