Stella Nasambu MPRSK

Stella Nasambu MPRSK

Senior Digital Account Manager

Followers of Stella Nasambu MPRSK1000 followers
location of Stella Nasambu MPRSKNairobi, Kenya

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  • Timeline

  • About me

    Senior Communication Expert, Account Director Public Relations, Social Media Management, Communications, Media Relations, Advertising, Marketing, Brand Management

  • Education

    • Daystar University

      2005 - 2010
      Bachelor of Arts (BA) Public Relations, Advertising, and Applied Communication

      Double degree in PR and Marketing

  • Experience

    • Scanad Africa

      Mar 2014 - Jan 2015
      Senior Digital Account Manager

      Project Management- Project managed 12 multimedia campaigns for top shelf regional brands in a variety of industries like Safaricom, Smirnoff, British-American Holding PLC.Stakeholder Management- Collaborated with clients from concept to production and launch of nation wide mobile, print, TV, web and social media campaigns that routinely exceeded clients expectations.Client Communications- Often collaborated with teams on pitches to satisfy current and prospective accounts, delivering presentations that drove multimillion revenue growth. Afișează mai puține

    • TDF Group ltd

      Nov 2016 - Jan 2019
      Digital Account Manager

      Campaign lead: Launched online campaigns for 2 leading brands that led to sales conversion of 15, 000 units.

    • BBC News

      Mar 2017 - Jan 2018
      Launch Producer

      Business Strategy- Successfully planned and launched the pilot shows for Smart Money and Money daily shows in English, Kiswahili and French for the BBC Africa business desk to distribute to 70+ media partners in Subsaharan Africa Content Production- Co-produced the first package trailer for BBC broadcast partners for Business Flagship shows. Team Leadership- Successfully piloted and put up guest system, the studio system, and LIVE link systems. Program Lead- Piloted first episodes of Flagship shows, Smart money, and Money daily to our first African Audience and our international audience online. Afișează mai puține

    • BBC News

      Aug 2020 - Aug 2022
      Research Journalist - Business Desk

      Production Lead- Longlisted as best producer for a ONE Media Award in the underreported stories category.Digital Content Production- Launched and co-produced a digital news show specifically for Instagram, The RoundUp aimed at a younger demographic that was only interested in just the headlines.Online Engagement- Launched and co-produced Covid-19 special Business Facebook Live shows with an average reach 21,000 viewers online and 25 million viewers via partner stations all over Africa. Afișează mai puține

    • Irvine Partners

      Jan 2023 - Mar 2024
      Account Director

      Portfolio Management- Managing a growing portfolio of five client accounts in the regional tech space including Spotify, Founders Factory Africa, Airbnb, Airbus and MFS Africa.Provide C-suite counsel- Counselling C-suite executives for crisis management and risk mitigating, compliance to protect brands and the bottom line.Strategic Client Communications- Providing strategic counsel to Client C-suite to aid their PR and wider marketing campaigns and influence bottom lines.Stakeholder Relations- Strategically building relationships with existing and new clients to support targets in the Kenyan Market.Project and Budget management- Managed projects and budgets of up to $40,000 across East, West and Southern Africa with a PR value of $750 million annuallyMedia Relations- Managing media relations across East Africa in print, online, and broadcast media.Communication Strategy development- Creating client social media strategy for the Sub-Saharan market leading to profits of up to $250,000 per quarter and a PR value of $750 million annually Afișează mai puține

    • Kilya Capital

      Apr 2024 - now
      Public Relations Communications Consultant

      Supporting media relations - Supporting media relations across East Africa garnered a PR value of $2,500 Media training support- Media training support for company partners that led to successful interviews with Executive partners on both regional and local media Internal communications support- Internal communications that led to seamless business communications that led to lucrative external partnerships

  • Licenses & Certifications

    • PRSK

      Public Relations Society of Kenya (PRSK)
      Jan 2024
    • Introduction to Digital Journalism

      Thomson Reuters
      Mar 2024
      View certificate certificate
  • Volunteer Experience

    • Volunteer

      Issued by Kenya Red Cross on Aug 2004
      Kenya Red CrossAssociated with Stella Nasambu MPRSK