Daniel Cohen, MBA

Experience

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  Morpheus Media

  Jun 2007 - Aug 2007

  Intern

  · Created Powerpoint presentations for Clients.· Optimized Google searches for Redken and other consumer brands.

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  Brandeis University

  Jul 2008 - Aug 2008

  Program Assistant

  · Managed organizational grid of events for pre-college teens.· Coordinated transportation for participants.

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  Collegiate Leadership Internship Program

  May 2009 - Aug 2009

  Participant

  · Collaborated with peers from different organizations to create a project about a Jewish Non-Profit with a focus on pluralism and Jewish identity.· Engaged in conversations about Jewish pluralism, professionalism, leadership and the importance of service work.

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  Jewish Federations of North America

  May 2009 - Aug 2009

  Strategic Marketing and Communications Intern

  • Edited mission itineraries for international travel.• Lead a small group in designing an iPhone application for international travel, currency exchange and blogging about missions.• Developed marketing materials for the annual General Assembly.

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  The Peres Center for Peace and Innovation

  Oct 2010 - Jan 2011

  Development and External Relations Intern

  • Researched and identified additional funding sources.• Created development materials for prospective donors.• Planned and executed social and fundraising events.

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  The Jewish Theological Seminary (JTS)

  Aug 2011 - May 2013

  Promoted from administrative assistant to oversee all print and email-based communication projects for all five schools of the university.• Improved open, bounce back, and click-through rates for all email campaigns by analyzing data and implementing best practices. • Worked with each department to identify KPIs and reach goals based on client needs.• Maximized use of staff by coordinating and streamlining project submission process. • Implemented metrics and A/B testing, leading to a 3% improvement in fundraising campaigns. • Advised Chief Communications Officer in acquisition of new email-marketing platform and integration of system within company.• Learned HTML to edit email within CRM program Show less

  • Communications Manager

    Nov 2011 - May 2013

  • Communications Department Administrative Assistant

    Aug 2011 - Feb 2012
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  BJE: Builders of Jewish Education

  Sept 2013 - May 2014

  Develpment and FRD Graduate Intern

  Provided governance and financial advice to 3 partner schools seeking certification from BJE as well as business development and grant strategy support to the organization itself.• Designed new benchmark consulting program to improve financial health of schools by either increasing donations or by reducing spending 15% over three-year period.• Analyzed each school’s financial and governance documents as part of the reaccreditation process.• Created consulting procedure with board members to collaborate and assist partner schools in improving their finances, operations, legal coverage and/or marketing strategy. Show less

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  Wilshire Boulevard Temple

  Sept 2014 - May 2015

  MBA Intern

  Established budget, operations procedures, and fundraising strategy for new $5 million social services center. • Partnered with each of the center’s service providers to create a business plan to maximize the $500,000 annual operating budget.• Collected and compiled data on variable expenses for the board to determine cost allocation among 8 stakeholders.

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  Argen Corporation

  Jun 2015 - Aug 2015

  Summer Analyst

  Analyzed workflow process, then developed and implemented a new pricing system for 3D digital dental products; analyzed historical sales data to identify clients with the greatest revenue generating potential.• Investigated dormant clients, advised account managers on reengagement strategy.• Transformed pricing process from manual to automated, added 1,000 digital SKUs to client portfolios; enabled collection of full life-cycle data for deeper operational analysis.• Collaborated with department heads to establish data management procedures and training guidelines for sales team. Show less

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  Measuring Success, LLC

  Oct 2015 - Mar 2016

  Analytics Intern

  Provided new client acquisition and on-boarding services for West Coast nonprofit organizations seeking to use analytics to improve marketing, fundraising and event strategy.• Identified new business leads for sales team based on data capabilities and needs.

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  Xaxis

  Nov 2016 - Nov 2018

  Analyst, Insights and Analytics

  Created data-driven stories, visualizations, and custom tracking processes for programmatic campaigns.• Created custom outcome indicator for CPG brand that was a finalist for The Drum's 2019 Best Use of Technology Award• Led team to win 2017 North American case competition for Best Brand Outcomes• Co-designed 10 campaigns for American Eagle and Aerie including integrating novel SKU data, managing partner data reporting, and recommending targeting purchase decision makers, resulting in 158% YoY increase in sales• Taught Analytics 101 to all company new hires• Analyzed team’s monthly account billings for finance department. Measured Account Manager’s monthly forecasts against actuals and tracked month over month accuracy• Created 50+ customed dashboards across 10 clients with cumulative annual ad spend of over $18 million• Provided advanced analytics to help clients optimize their media buying strategy, including audience profiling, purchase data, user-level analytics, and temporal data.• Strategized internally and externally on how to optimize monthly delivery to reach KPIs and deliver in full. Show less

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  NBCUniversal

  Dec 2018 - now

  • Spearheaded strategic advisement for Peacock's marketing teams, serving as audience segmentation subject matter expert. Provided pivotal direction in target selection and creative strategy across brand initiatives, title launches, retention efforts, winback campaigns, and promotional pricing strategies.• Built and tested a title departure campaign with an internal marketing team, increasing views by 6% among paid users• Identify offer target audiences and unique drivers of offer acceptance, driving 25K+ subscribers in 2023• Formulated robust strategies utilizing comprehensive first and third-party data to drive performance media and promotional campaigns, resulting in an 11% month-over-month increase in paid customer winbacks, surpassing annual targets by 200%.• Leverage insights to create customized campaigns celebrating subscribers of various cultures and identities: Black History Month, Pride Month, Hispanic Heritage Month, and AAPI Heritage Month• Partner with internal teams such as Consumer Insights, Data Science, and Organic Social Insights to provide clarity on how subscribers interact with content on and off platform Show less • Engineered bespoke campaign measurement strategies and positioned them effectively for national data-driven linear, addressable, programmatic, and digital campaigns spanning the NBCUniversal portfolio• Served as measurement subject matter expert to sales team on Auto, Financial Services, Hispanic, Insurance, Pharma, QSR, Travel, and Telco verticals• Crafted custom measurement plans and positioned post-campaign results for Auto, Financial Services, Hispanic, Insurance, Pharma, QSR, Travel and Telco clients across NBCU resulting in ~$50M in annual ad spend• Liaised with internal sales and positioning teams to sell and measure ~$225M in campaign spend appearing during NBCU’s Sunday Night Football Show less

  • Senior Manager, Peacock Marketing Strategy Planning & Analysis

    Apr 2021 - now

  • Manager, Insights and Measurement

    Dec 2018 - Apr 2021