
Avinash Mohanty
Area Business Manager

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About me
Sr. Manager, Customer Marketing, Spearheading strategic transition from brand to customer centric business model.
Education

Indian Society for Training & Development
2012 - 2013Diploma in Traing & Develo Learning & Development DiplomaActivities and Societies: Indian Society for Training & Development Completed project on Learning & Development needs for Hospital Business Team

Ravenshaw College,Cuttack
1990 - 1992Master's degree Physical Chemistry First ClassFirst Class First in Physical Chemistry

Indian Institute of Management, Calcutta
2013 - 2014APMP Cirtification Marketing/Marketing Management, General
Experience

GSK
Jan 2000 - Feb 2008Area Business ManagerManaged a team of 11 MBAs in Bihar & Orissa with a revenue target of 1 Cr per month. Lead the teams to Superstar performance &Two AAA awards. New launch C-OD top seller ABM in the country. Oneattrition among 22 MBAs during 8year tenure as ABM. Lead the team to leadership position in TSA in Orissa from 2004 to 2007.

GSK
Apr 2008 - May 2015Lead GSK Hospital Business Team to leadership position in HSA represented market with 11% MS. Managed P& L responsibility and portfolio management. Ideate to develop KAM model for corporate Hospitals. Developed strong franchise with critical care departments across corporate Hospitals to establish Mycamine & Arixtra as leaders in Systemic Ant-Fungal and Anti thrombotic markets. Collaborated with Sri Lanka Team to develop Hospital Business Model for Sri Lanka. Championed Medical College Team learning & development program. First from L&D team to take medical session for Mycamine, new launch. First to conceptualize on line learning for primary care team. Championeddevelopmental programs for Sr Business Associates. Worked across therapy areas of Primary care, critical care segments.
Group Product Manager
Apr 2012 - May 2015Regional Training Manager
Apr 2008 - Mar 2012

Clinton Health Access Initiative, Inc.
Jun 2015 - Dec 2015Pulse Project on Pneumonia at Clinton Health Access InitiativeDeveloped a comprehensive strategy for CHAI (Clinton Health Access Initiative) at Abuja, Nigeria in collaboration with ministry of Health to reduce under five mortality & continuum of care to increase the proportion of children with pneumonia who receive appropriate treatment.Project addressed poor diagnosis, referral, commodity availability that limits access to effective treatment in primary care & improvement in case management in secondary and tertiary hospitals.

GlaxoSmithKline Pharmaceuticals
Sept 2016 - nowAccelerating business through Customer centric approachInstitutionalize fundamental shift in ways of marketing from brand to Customer centric marketing. Demonstrated Matrix Team Leadership by setting a clear vision and breaking down stereotypes. Leveraged diverse skills of cross functional teams to align with diverse needs of customers. Created climate of partnership, trust and respect with HCP organizations like IMA (Indian Medical Association), FFPAI (Federation of Family Physician Association), IDA (Indian Dental Association), IAP (Indian Academy of Pediatrician), IDEF (Infectious Diseases Education Foundation) and thus becoming Valued allies.Mega partnership programs with the HCP organizations established GSK as key player in represented therapy areas and contributed in 78% growth in Rx & 57% growth in Rxbers for Augmentin among the most cluttered HCP group Gen Practitioners & 39% growth in Rx & 24 % growth in Rxbers among Dentist. Show less Managed P& L responsibility and revenue targets of INR 100 cr as marketing lead for Hospital Business Team with mass & critical care portfolios providing innovative value propositions to different segment of Hospitals.Innovatively used Potential Capitalization matrix to prioritize therapy areas in key accounts to engage with Key decision makers as part of Key account development plan.Launched “Biopatch” in the space of advanced skin sterilization through a unique Launch excellence model.Through a team of GPM & product managers lead HBT to leadership position in HSA represented marketwith 13% MS. Established GSK as Anti-infective portfolio leaders with Ceftum(45%MS), Supacef (30%MS) & Augmentin(27%MS).Selected for leading Key Account Management capability building within Hospital Teams.Lead KAM programs “Clean & Green certification Program” for Hospitals and “Green cross Pharmacy Program” establishing GSK as key player in Hospital Business. Show less
Sr. Manager, Customer Marketing
Jan 2018 - nowMarketing Manager
Sept 2016 - Dec 2018
Licenses & Certifications

ADP Practitioner Cirtification Course
GSK OrganizeAug 2018
Multi Channel Marketing
AVADOAug 2018
Key Account Management
Indian School of Business,MohalJun 2016- View certificate

Leading Change
LinkedInJan 2020 
B2B Management Cirtification Course
Indian Institute of Management AhmedabadFeb 2013
Honors & Awards
- Awarded to Avinash MohantyInnovation, Performance, Trust. Culture (IPTc) award Global CEO,GSK inc Feb 2020 Innovation, Performance, Trust. Culture (IPTc) award for most impactful performer in2019 and for being a role model of GSK values and expectations,
- Awarded to Avinash MohantyGlobal Recognition Award, Sales Head,Team Reach Sep 2019 Silver Global Recognition Award for exceptional Customer engagement program with Team Reach.
- Awarded to Avinash MohantyGlobal Recognition Award, Medical Lead,Primary Care May 2019 Silver Global Recognition Award for exceptional cross functional engagement
- Awarded to Avinash MohantyGlobal Recognition Award, Head Marketing Primary Care Jan 2018 For exceptional work during India Inspiration Program
- Awarded to Avinash MohantyOutstanding performance Trophy Head Marketing Primary Care Jan 2018 Outstanding performance trophy for Accelerate Pharma for exceptional interventionin Anti Infective portfolio.
- Awarded to Avinash MohantyGlobal Recognition Award, Sr Manager Hospital Business Team Mar 2016 for exceptional work during Launch of New ways of working for HBT Teams
- Awarded to Avinash MohantyGlobal Recognition Award, General Manager Training & Development May 2011 For Initiating exceptional learning module for Medical College Team
- Awarded to Avinash MohantyAAA Award General Manager Sales Team Unicorn May 2006 Awarded for Team Performance
Volunteer Experience
Orange Day Volunteer
Issued by Tata Memorial Cancer Centre, Mumbai, India
Associated with Avinash MohantyMentor
Issued by KISS - Kalinga Institute of Social Sciences
Associated with Avinash MohantyPulse Project Volunteer
Issued by Clinton
Associated with Avinash Mohanty
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