Avinash Mohanty

Avinash Mohanty

Area Business Manager

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location of Avinash MohantyMumbai, Maharashtra, India

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  • Timeline

  • About me

    Sr. Manager, Customer Marketing, Spearheading strategic transition from brand to customer centric business model.

  • Education

    • Indian Society for Training & Development

      2012 - 2013
      Diploma in Traing & Develo Learning & Development Diploma

      Activities and Societies: Indian Society for Training & Development Completed project on Learning & Development needs for Hospital Business Team

    • Ravenshaw College,Cuttack

      1990 - 1992
      Master's degree Physical Chemistry First Class

      First Class First in Physical Chemistry

    • Indian Institute of Management, Calcutta

      2013 - 2014
      APMP Cirtification Marketing/Marketing Management, General
  • Experience

    • GSK

      Jan 2000 - Feb 2008
      Area Business Manager

      Managed a team of 11 MBAs in Bihar & Orissa with a revenue target of 1 Cr per month. Lead the teams to Superstar performance &Two AAA awards. New launch C-OD top seller ABM in the country. Oneattrition among 22 MBAs during 8year tenure as ABM. Lead the team to leadership position in TSA in Orissa from 2004 to 2007.

    • GSK

      Apr 2008 - May 2015

      Lead GSK Hospital Business Team to leadership position in HSA represented market with 11% MS. Managed P& L responsibility and portfolio management. Ideate to develop KAM model for corporate Hospitals. Developed strong franchise with critical care departments across corporate Hospitals to establish Mycamine & Arixtra as leaders in Systemic Ant-Fungal and Anti thrombotic markets. Collaborated with Sri Lanka Team to develop Hospital Business Model for Sri Lanka. Championed Medical College Team learning & development program. First from L&D team to take medical session for Mycamine, new launch. First to conceptualize on line learning for primary care team. Championeddevelopmental programs for Sr Business Associates. Worked across therapy areas of Primary care, critical care segments.

      • Group Product Manager

        Apr 2012 - May 2015
      • Regional Training Manager

        Apr 2008 - Mar 2012
    • Clinton Health Access Initiative, Inc.

      Jun 2015 - Dec 2015
      Pulse Project on Pneumonia at Clinton Health Access Initiative

      Developed a comprehensive strategy for CHAI (Clinton Health Access Initiative) at Abuja, Nigeria in collaboration with ministry of Health to reduce under five mortality & continuum of care to increase the proportion of children with pneumonia who receive appropriate treatment.Project addressed poor diagnosis, referral, commodity availability that limits access to effective treatment in primary care & improvement in case management in secondary and tertiary hospitals.

    • GlaxoSmithKline Pharmaceuticals

      Sept 2016 - now

      Accelerating business through Customer centric approachInstitutionalize fundamental shift in ways of marketing from brand to Customer centric marketing. Demonstrated Matrix Team Leadership by setting a clear vision and breaking down stereotypes. Leveraged diverse skills of cross functional teams to align with diverse needs of customers. Created climate of partnership, trust and respect with HCP organizations like IMA (Indian Medical Association), FFPAI (Federation of Family Physician Association), IDA (Indian Dental Association), IAP (Indian Academy of Pediatrician), IDEF (Infectious Diseases Education Foundation) and thus becoming Valued allies.Mega partnership programs with the HCP organizations established GSK as key player in represented therapy areas and contributed in 78% growth in Rx & 57% growth in Rxbers for Augmentin among the most cluttered HCP group Gen Practitioners & 39% growth in Rx & 24 % growth in Rxbers among Dentist. Show less Managed P& L responsibility and revenue targets of INR 100 cr as marketing lead for Hospital Business Team with mass & critical care portfolios providing innovative value propositions to different segment of Hospitals.Innovatively used Potential Capitalization matrix to prioritize therapy areas in key accounts to engage with Key decision makers as part of Key account development plan.Launched “Biopatch” in the space of advanced skin sterilization through a unique Launch excellence model.Through a team of GPM & product managers lead HBT to leadership position in HSA represented marketwith 13% MS. Established GSK as Anti-infective portfolio leaders with Ceftum(45%MS), Supacef (30%MS) & Augmentin(27%MS).Selected for leading Key Account Management capability building within Hospital Teams.Lead KAM programs “Clean & Green certification Program” for Hospitals and “Green cross Pharmacy Program” establishing GSK as key player in Hospital Business. Show less

      • Sr. Manager, Customer Marketing

        Jan 2018 - now
      • Marketing Manager

        Sept 2016 - Dec 2018
  • Licenses & Certifications

    • ADP Practitioner Cirtification Course

      GSK Organize
      Aug 2018
    • Multi Channel Marketing

      AVADO
      Aug 2018
    • Key Account Management

      Indian School of Business,Mohal
      Jun 2016
    • Leading Change

      LinkedIn
      Jan 2020
      View certificate certificate
    • B2B Management Cirtification Course

      Indian Institute of Management Ahmedabad
      Feb 2013
  • Honors & Awards

    • Awarded to Avinash Mohanty
      Innovation, Performance, Trust. Culture (IPTc) award Global CEO,GSK inc Feb 2020 Innovation, Performance, Trust. Culture (IPTc) award for most impactful performer in2019 and for being a role model of GSK values and expectations,
    • Awarded to Avinash Mohanty
      Global Recognition Award, Sales Head,Team Reach Sep 2019 Silver Global Recognition Award for exceptional Customer engagement program with Team Reach.
    • Awarded to Avinash Mohanty
      Global Recognition Award, Medical Lead,Primary Care May 2019 Silver Global Recognition Award for exceptional cross functional engagement
    • Awarded to Avinash Mohanty
      Global Recognition Award, Head Marketing Primary Care Jan 2018 For exceptional work during India Inspiration Program
    • Awarded to Avinash Mohanty
      Outstanding performance Trophy Head Marketing Primary Care Jan 2018 Outstanding performance trophy for Accelerate Pharma for exceptional interventionin Anti Infective portfolio.
    • Awarded to Avinash Mohanty
      Global Recognition Award, Sr Manager Hospital Business Team Mar 2016 for exceptional work during Launch of New ways of working for HBT Teams
    • Awarded to Avinash Mohanty
      Global Recognition Award, General Manager Training & Development May 2011 For Initiating exceptional learning module for Medical College Team
    • Awarded to Avinash Mohanty
      AAA Award General Manager Sales Team Unicorn May 2006 Awarded for Team Performance
  • Volunteer Experience

    • Orange Day Volunteer

      Issued by Tata Memorial Cancer Centre, Mumbai, India
      Tata Memorial Cancer Centre, Mumbai, IndiaAssociated with Avinash Mohanty
    • Mentor

      Issued by KISS - Kalinga Institute of Social Sciences
      KISS - Kalinga Institute of Social SciencesAssociated with Avinash Mohanty
    • Pulse Project Volunteer

      Issued by Clinton
      ClintonAssociated with Avinash Mohanty