Theo Van De Kamp

Experience

• 

  HJ Heinz

  Apr 1987 - Jun 1987

  Marketing & Sales Trainee

  Developing an Account Profitability System for Heinz Netherlands.

• 

  The Nielsen Company

  Jun 1988 - May 1991

  Consultant Prodis

  Developing the Unified Dutch Direct Product Profitability (DPP) model on behalf of Trade (CBL) and Industry (SMA).

• 

  JACOBS DOUWE EGBERTS

  Jun 1991 - Oct 2006

  Developing, implementing and embedding Digital Marketing for six Global Brands: Douwe Egberts, Senseo, Pickwick, Sanex, Ambi Pur, Kiwi. Developing and implementing Digital Acceleration Program for Douwe Egberts Netherlands to allow them to integrate the "e" in their business better, faster and cheaper. Developing and managing Corporate e-Business Competence Center. Internal knowledge supplier and -broker for all e-Business projects within Sara Lee/DE worldwide. Advising Sara Lee/DE's Board of Management and OPCO Management on Digital Strategies and -Policies. Developing and implementing New Media Strategies & Programs for Sara Lee/DE. Leading Corporate New Media Team. Digital Marketing, e-Commerce and e-Business Process Improvement. Developing Sara Lee/DE's Trade Marketing Competence in Europe.

  • Global Digital Marketing Director

    Apr 2004 - Oct 2006

  • Director e-Business

    Sept 2002 - Mar 2004

  • Director Corporate e-Business Competence Center

    Jun 2000 - Aug 2002

  • Manager Corporate New Media

    Jun 1996 - May 2000

  • International Trade Marketing Manager

    Jun 1991 - May 1996
• 

  AIM - European Brands Association

  Jan 1999 - Jan 2001

  Chairman e-Commerce Committee (B2C)

  Chairman of e-Commerce Committee of AIM (European Brands Association) in Brussels. Studying development and impact of e-Commerce development in European retailing landscape (homeshopping) for European brands. Committee including representatives of Procter & Gamble, Unilever, Sara Lee, Nestle, Mars, Henkel, Beiersdorf and Heineken.

• 

  Kobalt

  Nov 2006 - Dec 2009

  Board Member and responsible for the development of new products, services and partnerships. Coaching on media innovation & creativity. Trendwatching. Board Member and P&L responsible for Business Unit "Mercurius" (> 100 million Euro media budget) with accounts: Rabobank Group (Rabobank, Robeco, Bizner, Alex), Heineken Group (Heineken, Vrumona), PepsiCo, Mars, Randstad Group (Randstad, Tempo Team, Yacht), Peijnenburg. All media types (RTV, Online, Print, Outdoor etc.)

  • Director Media Innovation (a.i.)

    Apr 2008 - Dec 2009

  • Board Member and Business Unit Director

    Nov 2006 - Mar 2008
• 

  Mediativity®

  May 2014 - now

  The function of Stadsregisseur (City Director) was created by the Vital Economy Steering Group to connect ideas and initiatives and to encourage cooperation between all entrepreneurial groups in Wijk bij Duurstede (NL). In addition, the City Director conducts strategic consultations with stakeholders such as the Municipality, Entrepreneurs Fund, Entrepreneurs' Circle, Hart van Wijk, VVV Kromme Rijnstreek and Stichting Parkbeheer Bedrijventerreinen.More than 2,500 entrepreneurs are active in Wijk bij Duurstede, Cothen and Langbroek, including companies on industrial estates, shops, restaurants and the self-employed. There is a need for connection and potential for joint activities and more clout for collaboration and new initiatives. Show less The experTeasers are a group of experienced and inspired business professionals who connect with each other in the conviction that in this fast-changing world things can sometimes be done different, better. To this end, they exchange fresh insights, ideas and standpoints on relevant issues that (may) play a role among people and organizations. This provides, among other things, mutual inspiration, development and new connections - and potential solutions for such issues that can make a difference. With the aim that people and organizations can continue to find their way in this rapidly changing world. Show less

  • Founder/Owner

    Apr 2008 - now

  • Stadsregisseur (City Director) Wijk bij Duurstede

    Mar 2023 - now

  • Co-author book "Cross Thinkers" (working title)

    Apr 2023 - now

  • Chairman Advisory Boards (for companies in horeca, media, software, internet and business services)

    Apr 2008 - now

  • Chairman of the Advisory Board, Entrepreneurial Coach and Commercial Advisor of Anna's Smaakatelier

    Sept 2019 - now

  • Co-Founder experTeasers Group

    Mar 2012 - Dec 2019

  • Head of Portfolio Management Wegener Media (a.i.)

    May 2014 - Oct 2014
• 

  Lukkien

  Sept 2015 - Mar 2016

  Executive Board Member & Managing Director Digital

  Executive Board Member and Managing Director Lukkien Digital. P&L responsible for business unit Digital. Team: ± 80 employees. Accounts: Ahold, Nutricia, KPN, Reggefiber, PON, Mitsubishi, Volvo, ABN Amro, Consolidated, Den Braven, Gazelle, Lifetime, TomTom.