Peter Dekmerjian

Experience

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  Azadea Group

  Aug 2012 - Jun 2016

  Assistant Manager

  - Supported the store manager in increasing our month-to-month sales revenue by 13%- Hired and trained 20+ sales associate and motivated them to become high selling and hardworking team members with strong knowledge- Managed staffing scheduling to meet service requirements- Coached and impowered employees which increased their efficiency and developed their careers- Provided strong service to customers which increased customer loyalty bi 20% and ensured high rate of repeat customers- Devised and maintained office system, data management and filing Show less

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  Sports 4 ever

  Jun 2016 - Jan 2018

  Store Manager

  - Co-led the opening of Sports 4ever Jbeil- Conducted branch budget with goal of cutting cost, met goal by 28% through analysis of sales and customer satisfaction data- Pioneered cross/up-selling procedures that increased sales by 12-17% which came to be reapplied by other stores- Achieved and exceeded all qualitative & quantitative KPI targets like UPT (Units per ticket), Comparative Sales, Inventory Rotation, Sellout - Increased sales by 150% over 2017- Ensured an accurate brand image by maintaining visual merchandising standards, maximizing product rotation- Determined and prioritized marketing strategies changes by reviewing operating, financial statements and departmental sales record Show less

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  Retail Inc.

  Jan 2018 - Jun 2020

  Store Manager

  - Created new credit accounts strategies and customer’s rewards loyalty program which expanded customer loyalty by 15%- Launched and organized seasonal sales campaigns, which increased sales by 22%- Developed multiple cross social media platforms marketing and advertising campaigns which increased monthly sales by $50K+- Executed monthly staff performance evaluations which increased productivity by 35%- Implemented new control system to reduce overall shrinkage level to 1%- Maintained professional and technical knowledge by attending educational workshops, professional publications review, personal networks establishment and professional society participation- Maintained high evaluation scores above 94% for audit, quality control, and mystery shoppers Show less

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  Matevosyan Wine Lebanon

  Mar 2019 - now

  Founder and go-to-market strategy Leader

  - Managed the imports of pomegranate wine from Armenia to Lebanon. (6K+ bottles per quarter)- Developed a go-to-market strategy and managed retailers’ partnerships to grow market share which allowed product sales across the country- Managed sales and marketing operations- Developed a digital marketing campaign and instore promotions which increased month over months sales by 50%

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  Starcom

  Mar 2021 - now

  Executive Media Planner - P&G (Procter & Gamble)

  - Managing the planning, buying, execution & optimization of campaigns across all offline & online media channels (Facebook ads manager, google ads & Google DV360)- Data management through automated dashboard solutions.- Performing analysis and developing scorecards for the P&G portfolio while ensuring delivery vs. target (TV SPOC)- Initiating & leading on the creation of an onboarding deck with media scenes, terminologies, process, platforms & reports trainings for an effective & efficient process, enabling seniors to focus on their tasks and limiting onboarding time by 75%- Presenting media analytics and performance vs competition & benchmark during seasonal media reviews- Handling the following brands from the P&G portfolio in the GCC Region: Ariel, Tide, OralB, Crest, Fairy. Show less