
Rajdeep Pal
Strategic Marketing Specialist (Intern)

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About me
Head of Product, Earnkaro | Ex-Fanclash, BlueStacks & IQVIA
Education

Basava International School
2010 - 2012All India Senior School Certificate Examination 88%12th board CBSETrophy for Academic Excellence in Geo Spatial Technology (GST)

Basava International School
2007 - 2010All India Secondary School Examination 84%Trophy for Academic Excellence in AISSE 2010

Amity University
2013 - 2017Bachelor of Technology (B.Tech.) BiotechnologyActivities and Societies: Placement Core Committee (CRC) of Amity Institute of Biotechnology AMIMUN Core Organizing Committee 2016 Stage lead for MANTHAN Official Dramatics Society of Amity Institute of Biotechnology, Noida (2013-2015)
Experience

Hilti Group
Aug 2016 - Aug 2016Strategic Marketing Specialist (Intern)
IQVIA
Jul 2017 - Dec 2018Analyst- Analyst with the Business and Strategic Insights Centre of Excellence.- Developed comprehensive decks for Integrated Delivery Network (IDN) projects, translating complexdata and insights into impactful presentations for clients.- Conducted in-depth analysis of healthcare data, market trends, and competitive landscapes to supportIDN project objectives and provide strategic recommendations.- Led the creation of strategic decks for Key Opinion Leader (KOL) projects, delivering compellinginsights and recommendations to enhance client understanding of industry influencers.- Collaborated with internal and external stakeholders to ensure alignment with project objectives andmaintain a high standard of deliverables.- Implemented data-driven approaches to identify, analyze, and prioritize key opinion leaders,contributing to more effective engagement strategies. Show less

BlueStacks
Nov 2019 - Mar 2022- Led the UX Testing initiative, conducting impactful usability sessions with influencers from 11 differentcountries to enhance product understanding and address high-level issues.- Pioneered UX sessions that played a pivotal role in creating the product roadmap for the entireorganization, solidifying their success and widespread adoption within the company.- Created comprehensive Product Requirement Documents (PRDs), fostering cross-team collaborationand maintaining a focus on product quality.- Proactively demonstrated an unwavering commitment to understanding user needs, leading tocontinuous improvements in the user experience.- Employed an iterative approach to feature enhancement, utilizing data tracking and analysis to deriveactionable insights for informed, data-driven solutions.- Worked collaboratively with organisational leads to craft and maintain a product roadmap, with UXsessions playing a key role in shaping the strategic direction. Show less
Associate Product Manager
Jul 2021 - Mar 2022Product Consultant (Gaming)
Nov 2019 - Jun 2021

FanClash
Apr 2022 - May 2023Product Manager (RMG | Fantasy Sports)- Spearheaded the organization's pivotal "Fantasy pod," overseeing a diverse team of over 25 crossfunctional experts in technology, design, and QA.- Demonstrated exceptional stakeholder and crisis management skills during critical feature releases.- Conceptualized and led the development of the key "tie-breaker" feature, resulting in a 5.1% monthon-month retention increase and 17% higher engagement within a key subset of our TG.- Delivered over 7 major features within a condensed 4-month timeframe, showcasing a commitment torapid development and innovation.- Led as the product and project owner for the conception and launch of the company's website(s),managing end-to-end deliverables and conducting post-launch analyses.- Established robust processes and systems for Customer Journey Maps (CJMs), feature releases, andteam management.- Successfully launched multiple flagship features concurrently on the application.- Conducted meticulous mapping and impact analysis of owned product features, ensuring strategicalignment with organizational goals. Show less

EarnKaro
Jan 2024 - nowHead of Product- Innovating (with data consideration) on all of EK's verticals- Not just defining and creating product roadmaps but executing them as an IC- Defined, executed and released a new version of our Affiliate commission sharing platform "Profit Share". Resulting in a sharp bump in traffic and conversions. - Bringing in structure for feature releases and training resources accordingly- Profit Share 0-1: Generated 39.92L in total commission on month 1 after release. Total clicks generated on buyers side over 12K- Moving the framework from waterfall to agile Show less
Licenses & Certifications

Time Management Fundamentals
Project Management InstituteAug 2017- View certificate

Interpersonal Communication
Lynda.comNov 2017 - View certificate

Introduction to Software Product Management
CourseraFeb 2022
Volunteer Experience
Head of Dramatics division for social outreach
Issued by Umeed Foundation - India
Associated with Rajdeep Pal
Languages
- beBengali
- hiHindi
- enEnglish
- frFrench
- geGerman
- duDutch
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