Michael Nasco

Experience

• 

  Gateway

  Jul 2006 - Feb 2011

  • Established product lifecycle goals for B2B and B2C, collaborating with business units to meet project deadlines.• Led creative, copywriting, and web development teams for comprehensive content deployment.• Analyzed web/email KPIs and metrics to optimize conversion opportunities.• Developed communication strategies to enhance visibility and product awareness. • Responsible for all matters of user experience (UX) on the Gateway Computers and e-Machines web properties.• Tasks included information architecture related deliverables, functionality analysis, user experience audits, persona development, competitive reviews, visual interfaces, A/B Testing, and interaction of web-based applications utilizing user-centered design principles.• Liaison among technology, project management, creative, and QA teams.

  • Sr. Manager Global Digital Operations

    Dec 2006 - Feb 2011

  • Sr. Information Architect

    Jul 2006 - Dec 2006
• 

  Metagenics

  Feb 2011 - Apr 2013

  Director, Digital Strategy & eCommerce

  • Oversaw all digital product marketing and healthcare initiatives including developing ground-up Zend eCommerce solutions for both B2B and B2C channels. • Led cross-functional teams, and defined technical requirements, process methodologies, project implementation requirements, corporate strategy, internal communications, best practices, content marketing strategy, and timelines.• Responsible for the department and individual project budgets ($1MM-3MM/year). Increased monthly revenue by 1050% within the first year, and further increased 270% within 2 years. Show less

• 

  RedMonkey Sports

  Jun 2013 - now

  Managing Director Digital Marketing & eCommerce

  • Directed DTC eCommerce growth on the Shopify platform, managing 45,000 SKUs.• Utilized analytical skills to optimize omnichannel marketing strategy, SEO/SEM, and purchase funnel.• Analyzed site metrics, buying paths, and KPIs (CVR, CAC, CLV, CPA, ROAS, LTV, AOV) for optimal conversion rates.• Enhanced processes, tools, and deliverables to achieve marketing objectives through digital solutions.• Achieved consistent year-over-year sales increases through continuous ROI & ROAS analysis and ad platform adjustments.• Developed growth strategies across all digital marketing channels.• Managed social media, events, partnerships, vendor relationships, and brand engagement.• Led Amazon Seller Central initiatives to drive traffic, improve conversion rates, and maximize sales revenue.• Supervised a team of strategists, overseeing deliverables and ensuring engagement and performance.• Led project vision conversations, oversaw project phases and deliverables, ensuring timely delivery and conversion.• Created email and Google Ad content, collaborating with third-party agencies to improve social KPIs (Engagement, Growth, CPC, CTR, ROAS). Show less