Yashna Bawa

Experience

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  Exprto Live

  Feb 2021 - May 2021

  Project Management Intern

  * Facilitated effective communication between mentors and mentees* Coordinated class planning and scheduling activities* Maintained constant communication to ensure project milestones were met* Implemented efficient project management strategies* Fostered a collaborative and productive work environment* Demonstrated strong organizational and multitasking skills in a dynamic setting

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  Pristyn Care

  May 2021 - Nov 2021

  Marketing Trainee

  * Worked at Pristyn Care, a leading healthcare company specializing in advanced medical procedures* Organized and facilitated webinars on various healthcare topics, effectively disseminating valuable information to a wide audience* Played a key role in email marketing campaigns, creating engaging content and optimizing strategies to increase user engagement and conversions* Collaborated with cross-functional teams to develop compelling email campaigns that effectively communicated the benefits of Pristyn Care's services* Monitored and analyzed email campaign performance, leveraging data-driven insights to make informed decisions and optimize future campaigns* Demonstrated strong organizational skills by coordinating logistics, speakers, and content for successful webinars* Contributed to the growth of Pristyn Care's online presence and brand awareness through strategic webinar and email marketing initiatives* Actively participated in team meetings, sharing ideas and insights to improve the effectiveness of marketing efforts* Developed a deep understanding of the healthcare industry, acquiring knowledge about advanced medical procedures and their benefits* Proven ability to adapt to dynamic environments, effectively managing multiple projects and deadlines in a fast-paced setting Show less

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  AntWalk

  Nov 2021 - Jan 2023

  Growth Marketer

  Accomplished Marketing and Sales Strategist with a focus on enhancing client engagement and optimizing sales processes.Applying data-driven approaches for successful marketing and sales outcomes.Proficient in deploying email marketing techniques for effective communication leading to increased conversions.Implementation of operational efficiency measures to streamline processes and boost productivity.Specialization in lead generation through targeted strategies, resulting in the generation of high-quality sales team leads.Conducting thorough market research and analysis to identify target audiences, market trends, initiatives and making data-driven adjustments for continuous improvement.Staying ahead in the competitive market by identifying and leveraging emerging trends, technologies, and platforms.Providing training and guidance to sales teams on effective sales techniques and strategies.Collaborating closely with the sales team to identify customer pain points and developing targeted solutions and value propositions.Vigilantly monitoring and evaluating competitors' marketing and sales activities to identify opportunities and potential threats. Show less

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  Give

  Oct 2022 - Dec 2022

  Campaign Manager

  * Volunteer at Give India, a renowned non-profit organization focused on creating positive social impact* Assisted in contacting and collaborating with various non-profit organizations to promote their causes and maximize their reach* Contributed to the successful execution of the Global Fundraising Challenge (GFC), a major event aimed at raising funds for multiple charitable initiatives* Played a key role in the operational aspects of the GFC, ensuring smooth coordination and logistics for the event* Demonstrated strong organizational skills by managing and coordinating volunteers during the GFC* Engaged in impactful work by supporting Give India's mission to address critical social issues and uplift underprivileged communities* Collaborated with diverse stakeholders, including corporate partners, donors, and volunteers, to achieve common goals* Proven ability to multitask and adapt in a fast-paced environment, delivering results within tight deadlines* Actively participated in team meetings, brainstorming sessions, and strategic planning to enhance the organization's impact* Developed a deep understanding of the non-profit sector and gained valuable insights into effective fundraising strategies Show less

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  FLAXXI

  Oct 2022 - Jan 2023

  Marketing Business Analyst

  * Operational Strategist at Flaxxi, a dynamic IIT Jammu startup.* Integral part of day-to-day management, contributing to the company's growth and success.* Spearheaded social media planning, devising impactful strategies to engage our audience and boost brand presence.* Played a key role in website designing, ensuring a seamless user experience and reflecting the company's vision.* Produced compelling and relevant content to effectively communicate the brand's message and offerings.* Collaborated with cross-functional teams to streamline operations and optimize overall efficiency.* Contributed to the company's innovative approach, fostering a culture of creativity and continuous improvement. Show less

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  Evangelist Apps

  Jan 2023 - Aug 2023

  Marketing Specialist

  * Marketing and Sales Strategist with expertise in client engagement and sales optimization.* Utilizing data-driven strategies to achieve success in marketing and sales initiatives.* Proficient in email marketing techniques, leveraging effective communication to drive conversions.* Implementing operational efficiency measures to streamline processes and maximize productivity.* Specialized in lead generation, employing targeted strategies to generate quality sales team leads.* Conducting market research and analysis to identify target audiences, market trends, and competitive landscapes.* Developing comprehensive marketing and sales strategies to achieve business objectives and revenue targets.* Collaborating with cross-functional teams, such as product development and marketing, to align messaging and promotional efforts.* Creating compelling marketing collateral, including sales presentations, brochures, and digital content, to support lead generation and conversion.* Implementing and optimizing email marketing campaigns to nurture leads, drive engagement, and increase sales.* Tracking and analyzing key performance indicators (KPIs) to measure the effectiveness of marketing and sales initiatives.* Identifying and leveraging emerging trends, technologies, and platforms to stay ahead in the competitive market.* Providing training and guidance to sales teams on effective sales techniques and strategies.* Collaborating with the sales team to identify customer pain points and develop targeted solutions and value propositions.*Monitoring and evaluating competitors' marketing and sales activities to identify opportunities and potential threats. Show less