Maryna Fliashko

Experience

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  Kiev National Trade and Economic University

  Aug 2011 - Sept 2012

  Marketing manager
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  Fozzy Group

  Dec 2012 - Mar 2013

  Junior account manager
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  Best Restaurant System

  Jul 2013 - Jan 2014

  Marketing manager
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  BureauCrat

  Jan 2014 - Jul 2017

  Marketing communications - localization and implementation of marketing and promotional offers from European suppliers, creation, and promotion of promo offers for the Ukrainian market (on behalf of both the company or the suppliers)Marketing strategy - creating and implementation of the value propositions of all the imported brands in the portfolio. Product Policy - formation of the company's product policy, choosing the number of products to be represented in office and on exhibitions.Copywriting - writing advertising and information texts for the needs of the sales department. Translating promotional materials from suppliers from English into Ukrainian and Russian. Maintaining the company's website and projects, filling the blog with unique texts, updating the news.Events - participation in Ukrainian exhibitions - work organization on stands (copywriting texts for sales managers, presentations, meeting, and networking), stand design. Visiting the foreign exhibitions - analysis of local proposals, negotiation at stands, networking.AchievementsI’ve developed the marketing strategy and brand identity for TM Staedtler in Ukraine which helped my company to obtain the status of the official importer of this brand. Show less

  • Head of Marketing

    May 2015 - Jul 2017

  • Marketing manager

    Jan 2014 - Apr 2015
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  IBox

  Jul 2017 - Mar 2020

  Marketing Communications Officer

  Overall marketing management - I’m responsible for department's strategic planning for 6 months and for a year, fully responsible for A&P budget and responsible alongside analyst for Marketing P&L, operate all the daily tasks, report monthly to CEOB2B and B2C communications - plan and execute MarCom plans for both end clients and partners, perform marketing support for different departments.Project management - development and implementation of the company's advertising campaigns and joint advertising campaigns with partners like Uklon, Uber, Wargaming, etc. both by myself with Junior Marketing manager and with the agency.Brand management - responsible for presenting the company’s identity, positioning, and mission, an increase of brand awareness and loyalty through internal and external advertising campaigns.HR Marketing - creating and purchasing of corporate presence and branded things for everyday work, planning and holding events for more than 150 people, administration of Inner News Portal.Achievements- I've created the new commercial offer for Ad sales- I’ve launched NPS tracking with a further system of searching for points of growth. Show less

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  TG Consulting

  Mar 2020 - Nov 2021

  Marketing Lead

  Overall marketing strategy for 2 different solutionsB2B communicationsHR MarketingDigital Marketing

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  ISRAEL IT by Group107 (TASE: G107)

  Nov 2021 - Mar 2022

  Head of Internal Marketing
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  BINTIME IT Company

  Sept 2022 - Jun 2023

  Marketing Lead
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  Self-employed

  Jul 2023 - now

  Marketing Consultant / Partial CMO

  - Business consulting on marketing strategy development and implementation into the tactic plan. - Communications strategies and tactics according to business needs- Freelancers and subcontractors team management- HR Marketing & Employer Branding consultationIndustries I'm helpful to:- fintech products- product IT companies focused on EU markets- AI-based web solutions for SME

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  KSE Graduate Business School

  Mar 2024 - now

  Head of Marketing