James Simms

James Simms

ASM/Visual Merchandising Manager

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location of James SimmsLos Angeles Metropolitan Area

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  • Timeline

  • About me

    Senior Visual Manager, North America at Marc Jacobs, LVMH Group

  • Education

    • International Academy of Design and Technology (IADT)

      -
      Bachelor of Arts - BA Fashion Merchandising
  • Experience

    • Michael Kors

      May 2011 - Oct 2012
      ASM/Visual Merchandising Manager

      Implemented visuals that contributed to the successful financial growth of the company and training to maximize sales and improve team performance.

    • Ted Baker

      Oct 2012 - May 2014
      Store Manager

      · Supervised full and part time employees in areas of interviewing, training, supervision, and evaluation.· Reported directly to all management and supervises employees in charge of assignment delegation, shift schedules, and performance evaluation.· Conducted in-store product knowledge seminars to demonstrate and educate other sales associates of the characteristics, features, and brand history in order to drive business each period.

    • Marc Jacobs

      May 2014 - now

      Provide service and sales support within rotation through implementing goals, objectives, relationships, while also increasing sales and corporate visibility of the brand and product categories. Review sales data weekly, monthly, seasonally to determine door and product performance, through the understanding of retail math terminology.Merchandise product to ensure optimum presentation on sales floor, and maintain Brand visual standards with the use of tools provided by corporate management.Provide feedback to direct manager weekly on the following:Style selling summary on product sales performance.Size outs, customer requests, competition, and product quality.Success of product locations on floor.Stock issues.Loss of space, or any shop moves.Any foreseen opportunities, or misses.Partner with Store Management and direct manager to capitalize on successes and resolve outstanding issues.Provide photos of new deliveries, sale events, new product launches with weekly reports for each store visited.Provide monthly schedule to direct manager. Show less

      • Senior Visual Manager - North America

        Jul 2021 - now
      • Visual and Training Manager North America

        Aug 2020 - Jul 2021
      • Visual and Training Manager - West/South Region

        Oct 2018 - Aug 2020
      • North America VM and Training Coordinator

        Aug 2018 - Oct 2018
      • Brand Manager

        May 2014 - Aug 2018
  • Licenses & Certifications