Jackie Ferguson

Experience

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  Private Tutoring

  Jan 2008 - Jan 2012

  German Tutor

  • German language tutor to a 7-year old child

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  Laurel Ridge Apartment Homes

  Mar 2010 - May 2011

  Leasing Agent

  • Employed marketing techniques and provided leasing information through a variety of media outlets• Managed corporate calendars, complex contracts, and confidential documents• Provided guided tours of the property for prospective tenants• Created and completed leasing documents and managed financial transactions

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  Bullfrogs and Butterflies Child Care Center

  Jul 2011 - Jun 2013

  Head Pre-K Teacher

  • Provided care in all areas for children six weeks to five years of age• Assisted in constructing and integrating appropriate day care curriculum• Helped maintain a healthy and sanitary child care environment

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  Calvert Elementary School

  Aug 2012 - Dec 2012

  Student Teaching Field Placement Intern

  • Independently instructed entire third grade class• Wrote and designed lesson plans for every subject• Implemented new classroom management strategies• Instructed after-school tutoring for third grade students• Created and facilitated a SMART Notebook workshop for faculty and staff

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  GuideSpark

  Oct 2013 - Feb 2016

  Meticulously manage marketing automation and integration with SFDC. Design and manage nurture e-campaigns through complex, multistep nurture flows based on activities or rules, auto-responders, sales-initiated events, and follow-up communications, to improve prospect/customer engagement.Successfully drive and manage data capture and maintenance strategy. Manage day-to-day lead operations: ensure quality lead flow, lead scoring and alert management, optimized lead follow-up and data quality for reporting.Proactively provide reporting and data to support analysis of marketing contribution to pipeline, program ROI, customer acquisition & penetration, and contact acquisition & activity, including monitoring inbound leads, email performance and other key KPIs. Effectively maintain database health through integration with Marketo Launchpoint partners, and drive the design and implementation of data-cleaning using webhooks. Continuously provide data for effective planning optimization, and execution of marketing campaigns and sales prospecting programs.Systematically analyze and optimize lead pipeline processes by working with marketing and sales team members. Specifically, provide tools to the inside sales team to increase efficiency.Strategically develop and maintain internal training documents to reduce onboarding ramp-up time for new hires. Train marketing, sales and other cross-functional team members on core operational processes and the use of Marketo and Sales Insight. Methodically manage outside freelancers, coordinate deliverables for the execution of marketing campaigns, and mentor summer interns. Show less Executed project management responsibility by setting up customer accounts and cross-departmental project timelines in AtTask (Workforce) for a variety of clients ranging from small businesses to Fortune 10 companies.Gathered and utilized metric-driven data from AtTask and SFDC to efficiently allocate projects for Customer Success Managers, in addition to creating and maintaining the microsites for all GuideSpark customers on the company’s administration portal.Single handedly managed the voice talent process, which included creating and sending script requests to appropriate voice talents, keeping a thorough log of all transactions, and notifying respective team members of incoming audio files.Assisted the content production department in developing and translating all German voiced videos. Show less

  • Marketing Operations Manager

    Aug 2015 - Feb 2016

  • Marketing Operations Specialist

    Nov 2013 - Aug 2015

  • Content Operations Specialist

    Oct 2013 - Nov 2013
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  Digital Pi

  Mar 2016 - Jul 2016

  Client Services Manager

  Digital Pi is a group of like-minded digital marketing experts focused on helping companies get rapid, meaningful value from marketing automation and related digital marketing technologies.

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  Killeen ISD

  Jul 2016 - Jul 2017

  Second Grade Teacher
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  RPM xConstruction, LLC

  Aug 2017 - Feb 2018

  3D Model Construction Specialist
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  Digital Pi

  Mar 2018 - now

  Senior Client Services Manager