Kate Buechel

Experience

• 

  The Athlete's Foot

  Jan 1995 - Jan 2002

  Manager/Sales Associate

  • Supervise, train, and hire all employees• Achieve daily, weekly, and monthly goals• Responsible for inventory control and shipments• Customer service/sales

• 

  Gannett

  Jan 2002 - Jun 2004

  Major Account Representative

  •Solicit display, preprint insertions, print/deliver products and on-line advertising to clients in an outside business to business sales environment while meeting sales goals •Develop and maintain client information, business demographics and strong professional relationships•Achieve territory sales goals, objectives and assist in achieving overall company revenue goals •Gain new accounts through prospecting and on-site visits•Make sales presentations to clients to create a demand for company products to positively impact sales•Present product information, marketing research and sample creative advertisements to increase revenue Show less

• 

  Experimental Aircraft Association

  Jun 2004 - Nov 2008

  Marketing Promotions Coordinator

  • Led creative development and implementation of internal business client advertising, print, collateral, electronic, and trade show materials• Managed execution of EAA promotions and event marketing• Monitored progress of all team projects to ensure campaign quality and consistency, achieve delivery on time and within budget, and guarantee compliance with financial reporting requirements

• 

  EAA

  Nov 2008 - Jun 2012

  Marketing Account Manager

  • Collaborated with internal and external creative partners on major EAA enterprise re-branding initiative, including conversion and ROI optimization• Managed creative development and implementation of marketing and promotion plans for major, initiatives including AirVenture, Air Academy, and Hops and Props annual events, The AirVenture Museum, Young Eagles, and regional chapter special interest groups, EAA Foundation fundraising, and the B-17 and Tri-Motor national tours• Achieved and sustained record increases in aircraft participation, overall show and international visitor head counts, commercial exhibitors, youth camp attendance and campsite registrations• Exceeded Hops and Props annual revenue and attendance goals for four consecutive years Show less

• 

  Kohler Co.

  Jul 2012 - Jan 2023

  • Managed the development and implementation of all branding and visual merchandising for Kohler’s dealer partnership initiatives and the new Kohler Services business start-up • Led and managed internal and external communications to ensure a consistent, holistic delivery for all Dealer Direct Channel communications• Achieved 49.7% average open rate, 37% average benchmark rate for dealer communications monthly newsletter• Managed, led, and supported development of sales kits, literature updates, inventory, dealer partnership tools and displays• Created process improvements which transformed sales kits, merchandise, and literature programs from a loss leader to a break-even status, in just 60% of projected delivery time• Reintroduced and led virtual and in-person dealer partner meetings and events, including monthly breakout sessions, quarterly leadership meetings, 2022 Dealer Summit and Kohler Walk-In Bath 30th Anniversary Celebration• Managed partnership between Kohler and the National Senior Games Committee including, strategy, booth layout/design, staffing plan, travel, event execution and lead follow-up to generate brand awareness for The Kohler Walk-In Bath® business Show less • Managed multiple Kohler Signature new store openings, including visual merchandising, launch events, and display management • Led 2020 Kitchen and Bath Industry Show (KBIS) plan and project execution, including strategy development, booth set-up and management, brand visuals and messaging, sponsorships, show programming, social media campaign, content and influencer management, and partner video shoots and presentations• Earned 29% of KBIS social media share of voice, and dominated 2020 KBIS social conversation• Created new digital presence with KBIS Kohler Email Journey which significantly exceeded target open rates and sign-ups for the full email campaign• Developed and managed annual product marketing plans for LuxStone® and The Kohler Walk-In Bath product lines, encompassing approximately 1,000 unique SKUs• Created first-ever digital Kohler Design Center (KDC) associate sale, utilizing sign‐up genius and pre-scheduled time slots, which became model for future KDC sales that achieved a 50+% increase in annual sales revenue Show less • Developed and managed creative brand strategy, product marketing plans, and campaign stories for assigned Kitchen and Bath businesses and products, including Kohler Experience Center NY, LA and Dubai, Kohler Signature Stores, showrooms, trade businesses, wholesale and retail fixtures, Sterling® brand wholesale and retail, and LuxStone and Walk-In Bath products• Managed and led and campaign stories, from ideation through execution, for visual merchandising across multiple product lines for new Kohler Experience Centers in NY and LA• Led and managed Sterling brand retail and wholesale creative product marketing and visual merchandising and launched new consumer focused retail strategies for major retailers including Lowes, Menards, and Home Depot• Collaborated with a cross-functional team to launch re-branded Sterling Plumbing website• Developed and utilized marketing insights for new product launches from participation in live research panels, secondary analytical data, primary research, and competitive retail walk-throughs• Managed Kohler Showroom new visual merchandising brand guidelines and visual merchandising and launch events for multiple new Kohler Signature Store locations Show less • Developed and managed creative brand strategy, product marketing plans, and campaign stories for assigned Kitchen and Bath businesses • Develop project timelines and estimates, monitor to ensure project milestones are met and costs do not exceed the plan. • Coordinate the completion of communications projects by developing strong cross-functional partnerships with internal departments such as creative, photography, web, video and PR staff. • Manage direction and costs with outside advertising agencies, freelance writers/art directors and other advertising suppliers Show less

  • Senior Market Analyst- Consumer Channel

    Nov 2020 - Jan 2023

  • Communications Leader

    May 2018 - Nov 2020

  • Senior Account Management

    Feb 2016 - May 2018

  • Account Manager

    Dec 2012 - Feb 2016

  • Project Manager

    Jul 2012 - Dec 2012
• 

  Element

  Mar 2023 - now

  Account Executive