Rachel Custer Swenson

Experience

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  TurboSpin Cycling Studio

  Aug 2015 - Dec 2015

  Marketing Intern

  As a marketing intern I promoted the company through social media accounts and on the campus at The University of Tennessee. I assisted in creating deals and incentives for customers like "TurboSpin Bingo" and "Wear Pink Wednesday" rides. I assisted with tasks around the studio including checking in customers, cleaning the spinning studio, answering phone calls, assisting customers and other miscellaneous tasks.

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  Nissan Motor Corporation

  May 2017 - Aug 2017

  Supply Chain Management Intern- Capacity Analytics

  As a Capacity Analytics intern at Nissan North America, I was able to use my analytics skills to help identify possible constraints in future mix changes through surveying suppliers and using predictive analytics. I was able to assist in the process of moving away from spreadsheet-based programs on to web-based programs by answering questions for suppliers and by making the transition as seamless as possible. I also created projects that handled large amounts of data and made them into easy-to-understand formats and created platforms for my colleagues to use that made their day-to-day work easier. Show less

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  ITW Dynatec

  May 2018 - Sept 2019

  Marketing Analyst

  As a marketing analyst at ITW, I established baseline analytical insights and reporting at a manufacturing company specializing in creating precision hot melt equipment for the disposable hygiene industry, automotive industry, OEM, and companies with adhesive application needs. I also participated in creating, training, and implementing an international tradeshow program utilized by the businesses’ global distributors to order tradeshow materials through a web-based platform. Additionally, I supported the finance group by providing monthly outlook and flash focusing on distributor sales and growth and provided analytical support for the annual planning and LRP cycle Show less

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  Bridgestone Americas

  Sept 2019 - now

  -Supports product planning and product management for Performance, Winter, and Touring tire segments-Manage product lifecycles and drive SKU optimization initiatives-Support cross-functional product launches and go-to-market strategies-Analyze car parc data and sizing trends to inform product roadmaps and identify opportunties in the portfolio-Collaborate with engineering to develop design targets and specifications-Guide positioning strategies to maximize market share and profitability-Create data-driven business cases for new product development in stage gate process-Engage with key stakeholders to align product strategy with business goals Show less -Led discretionary discounting initiative for 2200+ retail stores, improving visibility and reducing discounts through training, reporting, and accountability measures-Supported merchandising team with strategic pricing decisions, predictive modeling, and competitive analysis-Orchestrated chain-wide labor rate updates and gained alignment from sales leadership-Managed promotions and discounting dashboards, providing critical guidance during COVID-19 pandemic-Implemented zone pricing strategy to maximize profitability across product lines and store locations-Conducted outside purchase analysis and price setting to mitigate margin erosion-Served as Product Owner for discounting POS Controls Project, utilizing Agile methodologies Show less

  • Senior, Product Planning and Development

    May 2022 - now

  • Senior Pricing Analyst

    Jan 2022 - May 2022

  • Pricing Analyst

    Sept 2019 - Jan 2022