Sarah Maggiori

Experience

• 

  Maggiori Consulting

  Sept 2011 - now

  Intitulé de poste Project Management Contractor & Freelance Marketing

  As a freelance consultant, I provide strategic marketing, project management, and content development expertise to global brands and organizations. With a focus on delivering measurable results, I specialize in managing complex projects, optimizing workflows, and aligning teams to achieve business goals. Key Responsibilities: 1. Develop and implement tailored marketing and content strategies to drive brand visibility and engagement. 2. Lead multi-disciplinary teams across global and local markets, ensuring seamless execution of campaigns and initiatives. 3. Optimize workflows, governance, and collaboration processes to improve efficiency and productivity. 4. Provide expertise in SEO, content creation, and digital advertising to enhance online presence and lead generation. 5. Design and deliver change management programs, webinars, and training sessions to support organizational transformations. 6. Consult on project scoping, risk management, and KPI development to ensure alignment with client objectives. Key Achievements: 1. Led the integration of global Content Studio at Royal Canin 2. Delivered high-impact marketing campaigns for companies such as L'Oréal Group and Johnson & Johnson. 3. Supported the growth of AVANT Magazine through targeted advertising and collaborative partnerships with renowned brands like RRL and Stetson. 4. Established SEO-driven content strategies to rank top keywords and boost traffic for clients. Show less

• 

  Galeries Lafayette

  Jan 2014 - Feb 2015

  Content marketing manager

  Creation of editorial content for the website 'Carnet Mode', brand blog affiliated with Galeries Lafayette. • Highlighting business operations through unique quality content. • 200,000 visits to Carnet Mode with 50% of them from Google. • 20 articles per week and two unique videos. • 150,000 visits to the Galeries Lafayette e-shop from the articles 'Carnet Mode'.

• 

  Parrot

  Jan 2018 - Jun 2018

  CRM Manager

  Creation of the 'Support' section of the Parrot.com site and its content intended for recreational and professional uses. My missions: • Carrying out a global audit on customer service as it stands • Prioritization of content and formatting of content to improve referencing • Research of 'Support' and customer issues. • SEO strategy according to keywords generated by customer service

• 

  L'Oréal

  Jun 2018 - Mar 2019

  Content coordinator & project manager

  Within the L'Oréal Luxe structure, I participated in the management of the L'Oréal site redesign project in collaboration with the American agency @ICrossing and @Valtech. My missions: • Content management - management of internal and external partners • Project management - control and guarantee of deliverables • Brand marketing - Writing of the 'About Us' page in accordance with the values of the company • SEO optimization - Rewriting and implementation in the form of existing articles on the affiliate blog for an optimized natural referencing Show less

• 

  Avant Media

  Jan 2019 - now

  Co-Founder & Marketing Director

  - Lead the overall marketing strategy for Avant Magazine, focusing on brand development, audience engagement, and revenue growth.- Expanding reach through Education & Institutional partnerships - Develop and execute integrated marketing campaigns across digital, print, and social media platforms.- Analyze market trends and consumer insights to refine content strategy, ensuring alignment with audience preferences and industry standards.

• 

  Clarins

  Jun 2019 - Sept 2019

  Content marketing strategy & email marketing

  Clarins wishes to target its most loyal customers during the Christmas period with a storytelling focused on the world of wooden toys and the launch of a new mascara for the New Year period. My missions: • Brand marketing - brainstorming, definition of values and goals of the 'Christmas' operation of Clarins • Email Marketing - A / B testing, definition of CTA • Product launch - communication, highlighting of the strong points of the product • Storytelling - conception of storytelling linked to the universe of cosmetics and wooden toys Show less

• 

  Carrefour Assurances

  Aug 2019 - Nov 2019

  Content Coordinator & digital marketing coach

  Carrefour Assurance wishes to optimize the costs of its marketing department by calling on a consultant who will intervene on several points: time and cost management, the organization of workshops aimed at improving the knowledge of teams in digital marketing and optimization existing content for better organic SEO. My missions: • Operational audit of the service - inventory, strengths, pain points, financial and time expenses, service providers ... • Coaching in digital Marketing - realization of five modules dedicated to marketing teams aiming to improve their skills in marketing content management • SEO optimization - Review and rewrite existing SEO content, update articles, layout in order to increase the ranking of articles on page 2 and 3 to page 1 Show less

• 

  MedSpa Laboratoires

  Oct 2019 - Apr 2021

  Brand marketing - EMEA marketing

  MedSpa Laboratories is one of France's leading brands in micro-cosmetics since 1965. It has been on the booming market in Asia for years and is making a breakthrough in France for a demanding clientele. My mission with MedSpa includes:• Brand marketing - search for a tone, suitable vocabulary, creation of a persona • Product launch - press release • Product marketing - search for description of suitable packaging in collaboration with the marketing teams in Shanghai

• 

  Solo Invest

  Nov 2019 - Dec 2019

  Digital marketing manager

  Solo Invest is taking the B to C turn by opening its business to individuals via the Amazon platform. The objective is to create a dedicated content for each product in order to make the SEO more accurate. The second mission is to generate traffic to individuals on the brand's website through the creation of dedicated landing pages for each product group. Mission: • SEO optimization - Amazon - 400 product content • Digital marketing - research, realization and optimization of SEO landing pages • Brand Marketing - realization of a storytelling for the 'About Us' page in accordance with the values and objectives of the Mark Show less

• 

  The Janssen Pharmaceutical Companies of Johnson & Johnson

  Sept 2021 - Dec 2022

  Content Management Project Coordinator

  EMEA Content coordinator consultant for the Content Excellence & Smart Tagging Janssen's Team.

• 

  L'Oréal

  Jan 2023 - Apr 2024

  International Operational Manager

  International learning manager at Global L’Oréal University for Marketing.- Support development of all Operational Marketing Teams worldwide - Develop and implement upskilling programs

• 

  Mars

  Apr 2024 - now

  Project Office Manager

  As PMO, I led the development and pilot launch of Royal Canin's Content Studio, collaborating with Dentsu Creative to streamline workflows and deliver impactful, audience-first content. I implemented efficient processes, aligned cross-functional teams, and developed a comprehensive operating model and governance framework. Key Skills: - Content Strategy & SEO Integration - Project Management & Process Optimization - Cross-Functional Leadership - Strategic Partnerships - KPI Alignment Show less