Rachel (Mason) Morgan

Experience

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  Self Employed - Artist

  Jun 2015 - Aug 2018

  Commissioned Artist via Instagram (@rach_paints)

  • Create customized pieces for clients/followers• Manage social media for @Rach_Paints• Design and develop desirable products based off market trends• Manage budget for @Rach_Paints• Coordinate with local businesses for pop-up shops

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  ExxonMobil

  Jun 2015 - Jul 2015

  IT Intern, Software Licensing

  • Conducted data entry for company IT databases• Managed software licensing inventory control• Researched upcoming trends and practices for data base management

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  Pine Cove

  Jun 2016 - Aug 2016

  Counselor

  • Taught, created and conducted bible studies for 2nd through 5th grade campers• Organized and managed 10 campers per week 24/7• Utilized leadership skills through children’s ministry

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  Freeman Company

  Jun 2018 - Aug 2018

  Marketing Intern

  Internship provided invaluable hands-on experience and unique industry insight.• Conducted gap analysis to reduce overall expenses of Exhibitor Service Kits. Solution streamlined furniture product catalogue and reduced cost by hundreds.• Researched and compiled a report analyzing internal reporting methods, pipeline and ROI analysis, and areas for improvement, through training, software, or strategy.• Presented a recommended data visualization and analytics software to streamline reporting efforts to the VP of global product marketing.• Conducted FY18 reports in Marketo to analyze and interpret pipeline contribution and revenue influence presented at the Last Quarter Global Marketing Hangout meeting.• Aggregated content for new digital product webpage, coordinating efforts with the content team, digital team and outsourced proofing agencies.• Edited infographics and educational videos created on behalf of the marketing team. • Wrote web-ready copy for a webinar social media campaign and an email marketing campaign distributed by Marketo. Show less

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  Resultant (Formerly Teknion Data Solutions)

  Aug 2019 - Sept 2021

  • Plan and execute end-to-end marketing events such as summits/conferences, webinars, workshops, training courses, lunch and learns, user groups, and podcasts• Strategize and collaborate with the CMO, CRO, CTO, Sales, and Client Success Leaders to plan targeted events and campaigns• Build all assets of an event or campaign such as landing pages, custom CTAs, unique tracking links, social posts strategy, targeted emails with A/B testing, GoogleAds, and graphical elements• Coordinate staff and materials needed to execute events, including project and resource planning• Manage partner sponsorships associated with events• Act as primary on-site contact managing and assisting with all aspects of the event from set-up to tear-down• Collaborated on new company website design and branding• Lead and moderate the DFW and Austin Tableau User Group (TUG) meetings (with an average of 200 attendees and over 2,900 members) as well as facilitate the TUG advisory council bi-monthly meetings• Co-establish the first Data Vault North American User Group• Maintain and manage brand guidelines, website development, and Hubspot CRM cleaning• Report on KPIs post-event reflecting new leads, influenced contacts, engagement, and ROI or revenue influenced• Collaborate and help establish brand voice for Teknion's data QA & testing automation tool, Validatar• Experience marketing to Consulting, Software, Financial Services, Healthcare, Public Sector, and Education Industry Verticals Show less

  • Marketing Specialist III

    Jul 2021 - Sept 2021

  • Marketing Specialist II

    Jun 2020 - Jul 2021

  • Marketing Specialist

    Aug 2019 - Jun 2020
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  Evanta, a Gartner Company

  Sept 2021 - now

  Evanta, a Gartner Company, creates exclusive communities of C-level executives from the world’s leading organizations. These invaluable networks are built by and for C-level executives to share innovative ideas, validate strategies and solve critical leadership challenges through peer-to-peer insight and collaboration.• Lead execution of CDAO and Global multi-channel marketing campaigns that help drive community member retention and net new acquisition• Partner cross-functionally to integrate Marketing and Sales campaigns, curating highly personalized and optimized experiences• Partner cross-functionally with Content, Operations and Database teams to execute and optimize thoughtful campaigns• Partner with Digital Marketing to write, launch and manage paid social campaigns and grow the Social Media Marketing channel, driving net new acquisition and brand awareness• Project manage an email template re-design, coordinating multiple internal teams, setting deadlines, and organizing assets and documentation, resulting in higher email KPIs and global consistency Show less

  • Campaign Marketing Manager

    Sept 2023 - now

  • Sr. Campaign Marketing Specialist

    Sept 2021 - Sept 2023