Ahmad Farzaneh

Experience

• 

  Everest Modern Pars Chain Stores

  Feb 2014 - Mar 2021

  - Manage all pertinent task for East part of Tehran stores which consist of more than 160 retail stores in Tehran and Semnan province with 1300 staff.- Developing region by opening 32 new stores- Assign Purchasing, Stock and Sales Strategy - Establish Monthly region Budget (Cost and benefit) and sales Dept Target.- Analysis Financial Report and take action and forecast plan to reach region target for minimum expenditure and High efficiency.- Leading and coordinating Subunits Department (Purchasing - Human resources, Sales, Warehouse, Finance, Store development and Head office)- rescheduling Depo Transportation plan to stores, in order to increasing utility and deacresing transportation cost- Observe Market trend and conditions to forecast, Timing reaction, and make decision for further action in order to achieve company Target and benefit.- Train, Guide, Consult and motivate staff and Team to achieve Region and Company Target.- Region Development by Manage and controlling process of opening new stores in region (Positioning, architecture plan and store layout and sales issue)- Evaluate Staff performance and arrange recruit, Train and promote plan for HR to implement.- Organize Weekly and Monthly sales strategy by arranging plan For sales Team (Sales Managers, Area Managers and Stores Managers) by weekly meeting to achieve monthly region target- Examine the behavioral models of customers in each region and establish specific sales Plan - Daily Store visit to Find, Observe, solve problems in store and sales PartDeal with complaints from customers to Keep the store’s reputation Show less

  • Regional General Manager

    Mar 2020 - Mar 2021

  • Region General Assistant Manager

    Apr 2019 - Mar 2020

  • Sales Manager

    Jul 2017 - Apr 2019

  • Area Sales Manager

    Jul 2016 - Jul 2017

  • Store Manager

    Feb 2014 - Jul 2016
• 

  MIHAN industrial group

  Apr 2021 - Dec 2021

  Rigional Sales Manager
• 

  SnappMarket

  Dec 2021 - now

  Snapp! Express is active in the Q-Commerce industry, which is currently the leader of this industry with plus 2500 stores in Iran.• Support the business with a focus both chain stores and corner shops based on a long-term relationship. • Plan and implement sales, profits, and strategies; ensure the target accomplishment and improving P&L situation monthly.• Sales forecasting of different types of business lines, sell-in based on orders plans, defined assortment score and area score. • Drive and monitor the achievement of qualitative KPIs (sales fundamentals): distribution, assortment, ATP, pricing, and merchandising.• Supervise and manage the activities of the sales team in order to achieve annual sales volume objectives for a specific product portfolio while remaining within an agreed cost budget and respecting ethical guidelines defined by the company. • manage the strategies of opening new vendors, starting new cities or signing contract with new vendor types• negotiating with all vendor types regarding any changes in terms of contracts.• Negotiating with Chain Stores on the margins & other conditions of each product categories.• Preparing sales roadmap to define category target share • Advice to chain stores in choosing the best product assortment Show less

  • Senior National Sales Manager

    Mar 2024 - now

  • National Sales Manager

    Nov 2022 - Mar 2024

  • Regional Sales Manager

    Jul 2022 - Nov 2022

  • Sales Manager

    May 2022 - Jun 2022

  • Expansion Manager

    Dec 2021 - Apr 2022