Harsha Dhulipalla

Experience

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  Laurus Infosystems

  May 2018 - Jul 2018

  Management Trainee

  • Identified and pursued valuable business opportunities to increase company revenue and enhance profitability.• Conducted software product demonstrations, including ELN (Electronic Lab Notebook) and MES (Manufacturing Execution System), for pharmaceutical R&D and Manufacturing Company executives.• Formulated and executed strategic initiatives to implement crucial enhancements and changes in business development and sales programs.• Orchestrated marketing initiatives and harnessed referral networks to drive business development efforts. Show less

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  Cipla

  Aug 2019 - Oct 2020

  Scientific Business Manager

  • Successfully managed a portfolio of multiple oncology brands, encompassing both innovator and generic medications, including Ikgdar, Imatinib, Lenmid, and Pomolong.• Initiated referral meetings, executed social media marketing campaigns, and organized CME sessions to cultivate strong customer relationships, fostering brand loyalty and adoption.• Achieved an impressive 80% increase in regional base sales while consistently meeting targets for several consecutive quarters.• Implemented effective digital engagement strategies, utilizing email campaigns and platform banner ads, to connect with unreached HCPs• Collaborated seamlessly across cross-functional teams, including Medical, Strategic Buying, Supply Chain, Finance, and Compliance, to accomplish brand objectives.• Played a pivotal role in the successful launch of the new Dasatinib.• Efficiently streamlined and implemented Rolling Sales Plans, leading to reduced inventory and supply chain costs, thereby significantly enhancing overall efficiency. Show less

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  Novartis

  Oct 2020 - Jun 2022

  Project coordinator

  • As a valued member of BIOME India, actively contributed to numerous innovative ideas and skillfully collaborated with team members. Played a pivotal role in enhancing disease awareness in the APAC region through multiple impactful patient campaigns.• Exhibited intrapreneurial skills by onboarding multiple vendors, organizing workshops, and implementing impactful initiatives that enhanced organizational efficiency and effectiveness.• Played a pivotal role in designing and developing "FALCON," a process management tool, by ideating and collaborating closely with respective teams. This initiative resulted in significant time and cost savings for employees.• Received multiple recognitions for consistently delivering projects on time, offering creative solutions, streamlining processes, and consistently achieving exceptional results. Show less

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  Indegene

  Jul 2022 - now

  • Successfully managed Omnichannel marketing campaigns for seven prominent Novartis brands, including Diovan, Diovan HCT, Travatan Z, Trileptal, Tegretol, and Azopt, resulting in substantial revenue growth and the acquisition of new customers.• Executed comprehensive Multi-channel marketing strategy for the newly launched GEMTESA brand, used for treating overactive bladder (OAB), with the primary goal of enhancing awareness and driving conversions.• Demonstrated expertise in efficiently coordinating cross-functional teams to ensure projects were executed seamlessly within designated timelines and budgets.• Utilized data-driven insights and advanced analytics to evaluate campaign performance, optimize ROI, and enhance overall marketing strategies, significantly contributing to business growth.• Strong communication skills, adept at fostering robust and collaborative relationships with esteemed clients and stakeholders, consistently delivering unparalleled customer service and surpassing expectations• Honored with multiple awards and accolades, including recognition for Best Project Execution. Show less

  • Project Lead

    Jan 2025 - now

  • Digital Project Manager

    Jul 2022 - now