
Eddy Wong
Senior Marketing/Leasing Executive

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About me
Senior Manager (Leasing) at Sunway Malls
Education

Saint Xavier Institution
-SPM
Anglia Ruskin University, United Kingdom
2003 - 2005Bachelor’s Degree Business Administration (Major in Marketing) 1st Class
Experience

Sunway Carnival Mall / Sunway REIT Management Sdn Bhd
May 2006 - Sept 2009Senior Marketing/Leasing Executive- To lead leasing and responsible for sourcing of suitable prospects that blends into Management desire trade mix and criteria.- To prepare and propose rental budget and leasing report to the management.- Involved in negotiating and finalizing rental and other terms and conditions with potential prospects.- To prepare proper Leasing documentation like Letter of Proposal, Letter of Offer and Tenancy Agreement accordingly to standard company procedure (SOP). - To coordinate with Fit-Out department to ensure tenants renovation/fitting up process is done properly and according to the schedule opening date.- To resolved any tenants concern and issue soonest possible in interest for betterment of the mall.- To assist and execute the marketing and promotion for the mall. Assist in event and set up for A&P.- Customer Relationship Management-to foster good relationship with tenants and prospects.- Responsible to monitor tenants business activities is accordingly to the mall regulations.- To communicate and cooperation with sub-ordinate and inter-departments.- To oversee and ensure other operational departments activities is according to standard company procedure (SOP) which is aim to enhance both tenants and shoppers satisfaction.- Qualify and identify opportunities that may help to enhance traffic flow and performance of the mall.- To monitor and assist tenants able to make fruitful and profitable business to maintain long tenancy tenure with the mall. (Our success is tenants have to be successful first)- Experience in doing Emcee for the mall promotional activities whenever need to. Show less

DTZ Nawawi Tie Leung Property Consultants Sdn Bhd
Sept 2009 - Jan 2011Assistant Leasing Manager(Shopping Mall Division)- To nurture and streamline the leasing team to the right direction and achieving the leasing objectives and goals.- To lead leasing for sourcing of suitable prospects that blends into Management desire trade mix and criteria.- To prepare and propose rental budget and leasing report to the management.- Involved in negotiating and finalizing rental and other terms and conditions with potential prospects.- To ensure leasing documentation like Letter of Proposal, Letter of Offer and Tenancy Agreement is accordingly to standard company procedure (SOP). - To coordinate with Fit-Out department to ensure tenants renovation/fitting up process is done properly and according to the schedule opening date.- To resolved any tenants concern and issue soonest possible in interest for betterment of the mall.- To assist the marketing and promotion for the mall. - Customer Relationship Management-to foster good relationship with tenants and prospects.- Responsible to monitor tenants business activities is accordingly to the mall regulations.- To communicate and cooperation with sub-ordinate and inter-departments.- To oversee and ensure other operational departments activities is according to standard company procedure (SOP) which is aim to enhance both tenants and shoppers satisfaction.- Qualify and identify opportunities that may help to enhance traffic flow and performance of the mall.- To monitor and assist tenants able to make fruitful and profitable business to maintain long tenancy tenure with the mall. (Our success is tenants have to be successful first) Show less

CapitaMalls Malaysia Trust(CMMT)/Capitaland-Gurney Plaza
Jan 2011 - May 2013Assistant Leasing Manager- To ensure Gurney Plaza continue to be the leading shopping mall in Penang with competitive offerings and value to offer.- To nurture and streamline the leasing team to the right direction and achieving the leasing objectives and goals.- To lead leasing for sourcing of suitable prospects that blends into Management desire trade mix and criteria.- To prepare and propose rental budget and leasing report to the management.- Involved in negotiating and finalizing rental and other terms and conditions with potential prospects.- To ensure leasing documentation like Letter of Proposal, Letter of Offer and Tenancy Agreement is accordingly to standard company procedure (SOP). - To coordinate with Fit-Out department to ensure tenants renovation/fitting up process is done properly and according to the schedule opening date.- To resolved any tenants concern and issue soonest possible in interest for betterment of the mall.- To assist the marketing and promotion for the mall. - Customer Relationship Management-to foster good relationship with tenants and prospects.- Responsible to monitor tenants business activities is accordingly to the mall regulations.- To communicate and cooperation with sub-ordinate and inter-departments.- To oversee and ensure other operational departments activities is according to standard company procedure (SOP) which is aim to enhance both tenants and shoppers satisfaction.- Qualify and identify opportunities that may help to enhance traffic flow and performance of the mall.- To monitor and assist tenants able to make fruitful and profitable business to maintain long tenancy tenure with the mall. (Our success is tenants have to be successful first) Show less

Belleview Group
May 2013 - Jul 2016Marketing and Leasing Manager- to spearhead from planning stage to completion stage of the GEM Megamall in Seberang Prai, Penang. Also, involved in Aman Central Mall's leasing and pre-opening activities in Alor Setar. - To lead leasing department in both portfolio ei., green field development/new mall in planning and completed malls/commercial projects.- Responsible to do research and formulate the right mall’s design brief to architect and consultants. - Formulate leasing strategies and develop leasing plans, finalize the best leasing plan, rental structure and tenant mix.- To lead in overall planning, organizing and implementing commercial projects and leasing activities.- Responsible to monitor and arrange duties for leasing team, carry out daily management tasks and lead the entire leasing team to meet tenancy target. - Develop leasing management system and customer-service system to provide excellent services to tenants/customers.- Develop customer/prospective contacts, build up and maintenance a good relationship.- Regularly organise and conduct in-house training for leasing team to improve their skills such as customer-service, speaking, negotiating, problem solving and etc.- Timely resolve problem that encountered by staff. Provide support to the entire leasing team as need arises.- Assist staff in handling tenant/customer’s disagreement/conflict and close new lease transactions.- Constantly look out for the latest retail concept/brands/services to ensure relevancy to the retail plan.- Ensure systematic and effective lease administration for the department- Maintain and ensure effective communication and coordination among departments e.g. Marcom, operation, finance, fit-out & etc. Show less

Sunway Malls
Aug 2016 - nowSenior Manager LeasingHead of Leasing for Sunway Malls in Northern Region, Malaysia. (Based in Penang) Sunway REIT/Sunway Malls/Sunway IFM Sdn Bhd/Commercial Mall Corporate ManagementPortfolio includes :- Sunway Carnival Mall and Expansion Wing, Seberang Prai, Penang - Sunway Valley City Mall, Penang - Suncity Ipoh (Hybrid Mall) - Acquisition and Re-Model of existing malls - Asset Enhancement Initiative (AEI) for existing and new portfolios. - Asset Management and sustaining the product life cycle of real estates. Believer of Teamwork makes the Dreamwork! Show less
Licenses & Certifications
- View certificate

Degree in/Bachelor of Business Administration (Hons)
Anglia Ruskin UniversityJan 2010
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