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Ivy Liu, (Pei-Chen Liu)

Ivy Liu, (Pei-Chen Liu)

Marketing Planner

Followers of Ivy Liu, (Pei-Chen Liu)103 followers
location of Ivy Liu, (Pei-Chen Liu)Taichung City, Taichung City, Taiwan

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  • Timeline

  • About me

    Administrative Clerk

  • Education

    • Purdue University

      2007 - 2010
      Master of Science (M.S.) Consumer Sciences and Retailing; Graduate Certificate Program in Applied Statistics 3.79

      PROJECTS COMPLETED• Statistical analysis of cancer incidence and mortality rates by SASS • Qualitative research on Purdue graduate students' physical health behavior • Income research by using data drawn from the 2004 Survey of Consumer Finances (SCF) • A collection of online shopping models• Time series analysis of stock prices by R RESEARCH EXPERIENCE• Liu, P. & Ha, S. (2010). Determinants of multichannel migration for multichannel retailers. Master's Thesis.… Show more PROJECTS COMPLETED• Statistical analysis of cancer incidence and mortality rates by SASS • Qualitative research on Purdue graduate students' physical health behavior • Income research by using data drawn from the 2004 Survey of Consumer Finances (SCF) • A collection of online shopping models• Time series analysis of stock prices by R RESEARCH EXPERIENCE• Liu, P. & Ha, S. (2010). Determinants of multichannel migration for multichannel retailers. Master's Thesis. • Liu, P. & Ha, S. (2010). Understanding consumer multichannel migration: Offline store satisfaction and switching cost. Proceedings of the ACRA Winter Conference held in conjunction with the NRF 2010 Convention. • Liu, P. & DeVaney, S. A. (2008). What factors affect income from wages and salaries? Proceedings of the AFCPA Conference, 89-98. Show less

    • National Sun Yat-Sen University

      2000 - 2004
      Bachelor of Business Administration (B.B.A.) Information Management 3.81

    • National Central University

      2004 - 2006
      Master of Business Administration (M.B.A.) Information Management 3.68

      Activities and Societies: Took Professional Courses of Enterprise Resource Planning (ERP), specialization in Data Warehouse (DW) and ERP Programming (ABAP) RESEARCH EXPERIENCE • Liu, P. & Chou, H. (2006). The Effects of Personal Characteristics, Stress Coping Style, Job Self-efficacy on IT Professionals’ Burnout. Master's Thesis.-----------------------------------------------------------------------------------------------------LEADERSHIP EXPERIENCEDeputy LeaderCross-Strait Workshop on Knowledge Economy, November 2005 • Communicated well with professors and students from Mainland China to achieve a… Show more RESEARCH EXPERIENCE • Liu, P. & Chou, H. (2006). The Effects of Personal Characteristics, Stress Coping Style, Job Self-efficacy on IT Professionals’ Burnout. Master's Thesis.-----------------------------------------------------------------------------------------------------LEADERSHIP EXPERIENCEDeputy LeaderCross-Strait Workshop on Knowledge Economy, November 2005 • Communicated well with professors and students from Mainland China to achieve a successful workshop • Coordinated the internal and external activities with the Leader and other membersSeminar Leader & Project LeaderCross-Strait Workshop on E-Commerce, March 2005 • Coordinated and hosted a successful and meaningful seminar to promote more understanding of differences between Taiwan and China students • Led a team to win the Best Marketing Practice Award in a business competition Show less

  • Experience

    • Lion Travel Service Co., Ltd. Kaohsiung Branch, TW

      Dec 2006 - Jul 2007
      Marketing Planner

      1) Conducted sales report and prepared marketing materials on a weekly basis;2) Created and implemented 22 marketing plans and three big promotion plans which stabilized sales throughout the off-peak seasons by collaborating with five main departments; 3) Learned marketing technique by performing maintenance on the B2C and B2B websites; and 4) Joined the event planning team and designed the customer questionnaire for the 2007 Kaohsiung International Travel Fair.

    • Purdue University Graduate School

      Jan 2008 - Dec 2010
      Web Programmer (Graduate Assistant)

      1) Collaborated with staff and faculty from eight departments smoothly to understand their needs, and establish realistic expectations of completed projects; had completed over 40 web projects; 2) Teamworked with colleagues to achieve the redesign of the Purdue Graduate School Website, and perform maintenance on over 10 sub-sites; 3) Leaded the design, development, and implementation of 75% of new Web projects; 4) Created various online application form systems for different departments; and 5) Launched an Integrated Content Management System (CMS) for the Purdue Graduate School staff. Show less

    • Lion Travel Service Co., Ltd. Headquarter

      Jul 2011 - Feb 2012
      Marketing Planner

      1) Plan tourism mobile app; 2) Do research on tourism mobile apps; and 3) Fulfill project management processes.

    • Nexdoor Inc.

      Mar 2012 - Oct 2012
      Project Manager

      1) Facilitate the definition of project scope, goals and deliverables;2) Lead the planning and implementation of project;3) Define project tasks and resource requirements;4) Assemble and coordinate project staff; 5) Plan and schedule project timelines;6) Track project deliverables using appropriate tools;7) Constantly monitor and report on progress of the project to all stakeholders; 8) Present reports defining project progress, problems and solutionsimplement and manage project changes and interventions to achieve project outputs; and9) Close project through necessary procedures. Show less

    • Otiga Media

      Nov 2012 - Dec 2013
      Customer Project Manager

      1) Develop and create project management process based on business needs;2) Create document templates for use;3) Coordinate department heads to obtain and organize resources to complete tasks; 4) Define scope and deliverables, and schedule project timelines;5) Constantly monitor and report on progress of the project to all stakeholders; 6) Present reports defining project progress, problems and solutionsimplement and manage project changes and interventions to achieve project outputs;7) Produce test case and do testing; and8) Close project through necessary procedures. Show less

  • Licenses & Certifications

    • PMP

      Project Management Institute
      Feb 2013

    • SAS Certified Base Programmer for SAS 9

      SAS
      Jan 2009