Clare Dowzell

Experience

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  Fugro-Aperio

  Jan 1999 - Jan 2003

  Marketing Executive
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  Baker Tilly

  Jan 2003 - Jan 2004

  Marketing Executive
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  National Deaf Children's Society

  Jan 2005 - Jan 2007

  U.K Marketing Services Officer
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  East of England Development Agency

  Jan 2007 - May 2007

  Senior Marketing Executive (5 month contract)
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  Cambridge University Press

  Aug 2007 - Jul 2014

  Promotion to this role comprised running a Marketing Delivery unit within the marketing team and managing two Marketing Executives. Responsible for the creation and delivery of social media, digital and print materials, marketing communications and marketing reports. Worked with the Marketing Manager to oversee the global strategic objectives and tactical marketing activities of the International Education division. The role focused on building collaboration and synergy with the Digital and Event marketing team members and local offices, seeking opportunities to ensure that all marketing communications activities and campaigns worked effectively cross-channel.Responsible for: maximising data capture opportunities; understanding the value of analytics / reporting and deriving insight from the statistics; staying abreast of new developments and their relevance; adopting cross-channel planning for maximum breadth and depth of reach. The Market Research process included proposal creation, delivery and analysis to ensure reputation protection and brand development.Developed and managed key strategic relationships with external stakeholders and partners such as International Baccalaureate/Cambridge International Examinations to improve work flows and ensure maximum benefit was gained.Responsible for marketing delivery in the Middle East and North Africa region. Show less Responsible for managing, developing and leading the marketing communications activity and output for the International Education Business for the full Publishing list areas. Worked closely with other marketing team members to develop cohesive cross-channel digital, print and events marketing plans and activities. The role incorporated customer research to drive decision making on a project basis.Prepared and effectively delivered to budget annual and six-monthly cross-channel marketing plans for products, subjects and events.Produced marketing collateral to support the plans which were on message, on brand, accurate and incorporated tracking mechanisms for reporting and analysis. Ensured events were effectively marketed to relevant customer segments and that events were maximised to drive footfall / increase sales leads / aid data capture.Produced monthly reports to surmise actions and results, including areas for improvement / lessons learned and competitor analysis. Show less

  • Associate Marketing Manager

    Aug 2013 - Jul 2014

  • Senior Marketing Executive

    Mar 2011 - Aug 2013

  • Marketing Executive

    Aug 2007 - Mar 2011
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  Cambridge International Examinations

  Jul 2014 - Apr 2017

  Events Co-ordinator

  The role involved the timely and effective delivery of International Events, both internally produced conferences and externally organised events requiring management and co-ordination.Accountable for implementing two Cambridge Schools Conferences with up to 350 delegates attending each. (Sri Lanka and Cambridge in 2014). Responsible for: booking delegates; producing marketing materials; organising evening conference dinner in Sri Lanka; production and branding of delegate packs; logistics of event; courier bookings and financial control of event. Worked with local third party agency to deliver Sri Lanka event.Co-ordination of events throughout the UK, South Africa, India and MENA. Involvement includes booking venues, producing marketing materials and arranging material selection and shipment.Building relationships with local regional consultants to produce an effective events plan with diverse cultural variances.Production of events feedback surveys to ensure fundamental customer care programme and to capture effectiveness of attendance. Show less

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  Cambridge University Press and Assessment English

  Apr 2018 - now

  Marketing Operations & Project Management
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  Cambridge University Press & Assessment

  Apr 2022 - Jul 2023

  Marketing Operations Project Manager