Tan Thi Huynh

Experience

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  University of Sunderland

  Aug 2016 - Dec 2016

  Marketing Intern

  The University of Sunderland is a truly life-changing university. We've been providing higher education in the city since 1901. As of 2011-2012 we have 17,101 students and 1,338 staff, and its strengths range from widening access and student experience to research, international and industry links.During my time at the University of Sunderland ( HCMC Campus ), I had the opportunity to work on a variety of projects including social management, digital marketing and event executing. My main responsibilities included:- Responsible for two Facebook fan pages. One is focus on the relationship with the audience and one is to support the study of the current student.- Create and publish articles on the website to make sure we keep a good image with the publish and also provide them with informations of the courses we have- Involve in event operating included team building, graduation ceremony, etc Show less

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  SoNice.vn

  Dec 2016 - Dec 2017

  Digital Marketing Executive

  * My position is responsible for leading the body of work across multiple work streams within the Creative and Marketing team and in close collaboration with the Vendor Acquisition Team. My main duties are:- Plan and manage SEO/SEM campaign ( onpage and offpage ). Carry out keyword research. Optimize the content on website for SEO purpose. Building backlink through PBN.- Create and distribute content for newsletter and email marketing. Manage and grow the customer email base while come up with the reasonable content for each customer segment in the email list.- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Analyze all the digital statistic on the website through Google Analytics and Mix Panel. Base on the statistic, manage the marketing budget allocation to make sure it produce the best result against KPIs.- Develop strategy and content for social media channel ( Facebook, Instagram, Zalo,...). Together with the team driving brand awareness and first consideration with key focus on social media. Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.- Plan and Execute ad campaigns on Facebook, Google Adwords and Coc Coc,... Planning on the given budget for each ad channel such as Facebook, Adwords, GDN, Coc coc,... Execute and optimize Facebook advert, Adwords daily to make sure it hits the KPIs ( Order, CR, CTR,...) ACHIEVEMENT: Top 5 in Google Search with these given keywords: canvas painting (no.1), HCM canvas paniting (no.2), set of wall painting (no.1), wall painting (no.5), HCMC wall painting (no.5). Help the Facebook fanpage reach 40k like and within 12 months time. Improve gross sale by (x4,5) within a year. Show less

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  RedWEB ApS

  Feb 2018 - Dec 2019

  Digital Marketing Executive

  - Work on digital proposal and media plan for clients- Measure and report performance of all digital marketing campaigns, and assess against goals for clients (ROI and KPIs). Analyze all the digital statistic on the website through Google Analytics and Mix Panel. Base on the statistic, manage the marketing budget allocation to make sure it produce the best result against KPIs.- Develop strategy and content for social media channel ( Facebook, Instagram, Zalo,...).- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.- Plan and Execute ad campaigns on Facebook, Google Ads and Coc Coc,... Show less

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  I-dac Vietnam

  Dec 2019 - Jul 2022

  - Keep clients and internal team up to date with latest update from various digital ad platforms - Manage campaign effectively and report to the line managers - Analyze performance & build recommendation on regular basis- Manage budget, supervise search/social ad operation & bid optimization- Develop digital marketing proposal and media plan for clients- Communicate with client & work with internal team to maintain work integrity and accuracy - Monitor, administer analytics dashboards and regularly make recommendations for improving the data available. - Communicate with internal stake holders on project development, timelines, and results. - Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance.

  • Optimization Lead

    Jul 2021 - Jul 2022

  • Digital Strategic Planner

    Jun 2020 - Mar 2022

  • Digital Marketing Specialist

    Dec 2019 - Jun 2020
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  PHD

  Aug 2022 - now

  -Developed digital media strategy for key accounts across multiple segments including Banking&Finance, Household Apppliance, Automotive, Luxury Industry.-Provide consult and training to client and internal teams on digital landscape as well as digital performance platforms.- Lead and coach team on digital/paid media report and recommendation for annual plan presentations.- Plan and monitor the campaign set up process of team members as well as the campaign performance across SEM, Paid Social, Display/ Programmatic. Show less

  • Senior Digital Performance Manager

    Sept 2024 - now

  • Digital Performance Manager

    Aug 2022 - Aug 2024