Roxana Cabrera De La Cruz

Experience

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  MVA (MARKETING VALUE ADDED)

  Feb 2009 - Jul 2009

  Project Analyst

  Comercio electrónico, como analísta de proyectos en una tienda virtual, donde mantenía la información actualizada, mantenimiento de la página web, relación con proveedores.

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  Kimberly-Clark

  Jan 2011 - Jan 2012

  Marketing Analyst

  - Responsible for managing the area budget in the categories consumer promotion, trade promotion and advertising.- Support in the design, development and execution of marketing plans in Colombia, focusing on final customer and important segments in Washroom Category with brands such as Kleenex, Scott, Kimberly Clark Professional.- Leading design, production and distribution of support materials and advertising.- Organization of activities, fairs and events for brand positioning focused on final customers and distributors.- Provide material developers and consultants work nationwide.- Requisitions in the SAP workflow.Achievements: - Building of the industry platform KCP management in the Andean Region. - Creation of EKCOPREMIOS. Show less

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  Associação Nosso Sonho

  Mar 2012 - Jun 2012

  Lead of Communication department

  • Responsible for the development of the communications department.• Redesigned the website of the NGO.Achievements: - Creation of the new website.- Implementation of social media classes as tools for the positioning of the magazine.

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  Colombiana Kimberly Colpapel S.A.

  Nov 2012 - Feb 2013

  Promo Coordinator KC mi Red

  - Developed strategies to increase the product sales of the catalog. - Analysis of performed campaign. - Developed a product portfolio and promotional products for each campaign with new combinations and discounts that gave preference and differentiation to the catalog. - Performed market research and product innovation. - Created a catalog file for internet compatability. - Developed rewards and compensation to the trade channel and consumers.Achievements: - The new brand positioning KC mi red, formerly known as Crezk-c.- Increased profitability of campaigns around 15%. Show less

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  Taj Hotels Resorts and Palaces

  Aug 2013 - Dec 2013

  Guest Relations Executive

  - Maintained effective relationships with customers and liaised between clients, departments, and sub-departments such as: Security, Housekeeping, Club floor, Concierge and Travel Desk to ensure service, safety, esthetics and hygiene standards of the Hotel.- Ensured customer satisfaction that increased the number of guests.- Reception and accompaniment of guests during their stay.- Kept the history and profile of all guests in order to surprise them with an added service with unique value.Achievements: - Established loyal relationships with big companies like Fly Emirates. Show less

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  ALL REPS Agenica Mayorista de viajes y turismo

  Aug 2014 - Dec 2014

  Directora de Ventas y Mercadeo

  - In charge of planning, organizing and carrying out strategies and actions to increase the brand positioning of All Reps.- Identified business opportunities, sales growth, and new customers. - Analyzed profiles, needs, likes, market trends, and potential clients.- Commercial area direction: Monitored visits, sales, accomplishment of goals and job descriptions. - Commercial visits to travel agencies. - Managed intranet and Social Networks.Achievements: - Creation of marketing plan with new specialized products.- Increased sales of tourist plans especially to Argentina, Asia, and the Middle East. Show less

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  On Brand Experience

  Dec 2014 - Jun 2015

  Account Executive

  - Understanding of customer needs in terms of brand and product launches - creation of promotions, advertising campaigns, political campaigns, events, brand positioning, BTL and ATL.- Monitored the creation and presentation of proposals that provide effective solutions to customer needs and generate impact in marketing campaigns.- Acted as the point of contact between customers and the different areas of the company in regards to the creation, development, and implementation of solutions.- Managed events and ensured client requirements and expectations were met during the entire creation and implemation process - briefing, planning, creation, budgeting, monitoring, development, and implementation.Achievements: - 1ST RIVERCITY GLOBAL FORUM, Monteria-Colombia.- Launch campaing hygienic towel KOTEX Centro Sec (centro profundo). - Launch rum BOTRAN brand in Colombia. Show less

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  MGM Muthu Hotels

  Jan 2016 - May 2018

  Executive Assistant to Vice Chairman

  -Support hotel Vice chairman, with hotel management supervision and expansion, with more than 31 hotels worldwide. Following up different projects as Cuba and Scotland expansion, and a 360° plan to guarantee the perfect stay for visitor since welcoming, house keeping, and check out. -Manage purchase and import from China to Europe of operating expenses to optimize cost and P&L results.-Coordination, participation and brand positioning activities at tourism events like WTM, FITUR, FITCUBA. Increasing our database by 40% and obtaining 15% hot leads. Show less

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  BAT

  Aug 2018 - Aug 2023

  -Manage hard discounters, groceries and convenience accounts, with exceptional results even under covid contingency. -Develop marketing and sales strategies, according with sell out, sell in and inventories data sharing. -Average increase sales of 30% 2021 VS 2020.-Manage merchandising team nation wide, more than 59 people. This team, recollect escencial business data for internal analysis like out of stock, price alerts, coverage, suggested replacement orders. -Business Intelligence BI Platform development. -Manage Key account budget more than 4million gbp Show less

  • Key account executive

    Sept 2022 - Aug 2023

  • Trade marketing representative

    Apr 2022 - Nov 2022

  • Key account Executive

    Feb 2020 - Apr 2022

  • Marketing executive assistant

    Aug 2018 - Feb 2020
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  Jerónimo Martins

  Aug 2023 - Aug 2024

  Category Manager Beverage/Bebidas private label

  -Negotiate favorable terms with suppliers and implementing effective pricing strategies.-Negotiated product costs driving profitability and margin growth through commercial strategies. -Market analysis to identify trends and opportunities to be more competitive vs competitors. -Lead cross-funtional teams, to guarantee inventory levels and optimize assortment. -Develop private label products along with quality team.

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  BAT

  Sept 2024 - now

  Key Account Field Manager