Dhanalakshmi Vikram

Experience

• 

  Experian India

  May 2014 - Jun 2014

  Intern

  Here, I gained practical exposure to the industry best practices by shadowing senior members of the management. I received an opportunity to interact with a senior professional (mentor) and explored potential career options.

• 

  J. Walter Thompson Worldwide

  May 2017 - Jul 2017

  Client Services Intern

  Here, I received the opportunity to work for a real estate project. My role included concepts ideation, competitor analysis and campaigns execution. I served as an intermediate between the client and creative teams to ensure quality services.

• 

  Edelman

  May 2018 - Jun 2018

  Corporate Communications Intern

  During this time, I delivered high quality services to clients in the corporate sector. This included analyzing market trends, organizing events, drafting press releases and devising digital marketing strategies to enhance brand visibility.

• 

  Experian India

  Jun 2019 - Aug 2019

  Corporate Marketing Intern

  Here, I contributed to competition mapping and analysis that assisted in planning innovative marketing campaigns. I also created highly engaging social media posts and website content.

• 

  Bright Network

  Jul 2020 - Jul 2020

  Business, Operations & Marketing Experience
• 

  Paytm

  Oct 2020 - Oct 2022

  Within this role, I am responsible to boost growth for the Credit Information Report (CIR) product. I have effectively contributed to funnel optimization, marketing analytics and optimization of marketing tools. I am successfully planning and executing CIR marketing strategies based on property performance and competitor analysis. This has resulted in significant growth in terms of report pulls a day for the assigned product.

  • Team Lead

    Apr 2022 - Oct 2022

  • Senior Associate

    Oct 2020 - Mar 2022
• 

  Motilal Oswal Financial Services Ltd

  Oct 2022 - now

  Product Development Manager